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As part of my ongoing series on Marketing Decision Management solutions I recently caught up with Granata Decision Systems. Granata was founded in 2012 by folks from the University of Toronto who specialize in optimization and AI. GDS' product is a marketing optimization solution targeted at organizations with a relatively sophisticated customer analytics environment who [...]

This week's white paper of the week is "Responsive Customer Engagement in Banking:" Relevance, real-time and recency drive improved customer engagement. Banks are facing new competitive dynamics, increasing regulatory requirements, and more demanding customers. Building share of wallet with existing customers is critical to future growth. Banks must create responsive customer engagement by delivering relevant [...]

First Look: NICE

As part of my ongoing series on Marketing Decision Management products I got an update from NICE about their real-time solutions. NICE was founded in 1986 and has 25,000 customers across 150 countries with nearly $1B in revenue. NICE’s focus is on helping their clients get closer to their customers. This involves knowing the customer [...]

The white paper of the week this week is Responsive Customer Engagement in Banking Relevance, real-time and recency drive improved customer engagement. Banks are facing new competitive dynamics, increasing regulatory requirements, and more demanding customers. Building share of wallet with existing customers is critical to future growth. Banks must create responsive customer engagement by delivering [...]

I have just finished up a new white paper on Predictive Analytics in Cloud CRM for KXEN: The use of predictive analytics is increasingly central to CRM processes at B2B and B2C companies. To adopt cloud CRM these companies are demanding cloud-based predictive applications. This paper discusses both the general use case for predictive analytics in [...]

Another customer panel followed focused on big data and analytics use cases with a particular focus on streaming data, data in motion. Customers were University of Ontario Institute of Technology and Aginity. Dr Carolyn McGregor from UOIT is someone I have blogged about before. Her focus was on using analytics to process the data from [...]

Larry Rosenberger, FICO Research fellow, ex-FICO CEO and generally fascinating analytic thinker was up next to discuss analytics and the internet of things. For all the "speculative" in the title, Larry things the whole area of the internet of things is becoming more real and less speculative. Larry began by defining the internet of things. [...]

Josh Prismon and Matt Beck came up next to walk through a 5 step plan for Big Marketing - Marketing in the era of Big Data. Admit you have a problem Stop interrupting and start understanding Create a personal dialogue guided by analytics Continuously improve your decisions Push out by building network effects The context for this [...]

I am attending FICO World and blogging some sessions. First up is one presented by Doug Clare and Sally Taylor-Schoff talking about the impact of showrooming on financial services. Showrooming, of course, is the practice of examining a product in a physical location and then buying it online. Consumers have more and more apps to [...]

As part of our ongoing series on Marketing Decision Management solutions I recently got a briefing on some of IBM’s Marketing Solutions – specifically IBM Real-time Interaction Management. IBM’s Real-time Interaction Management offering is part of IBM’s Enterprise Marketing Management suite. This has been a real focus area for IBM in the last few years with [...]

I have been following the Data 2.0 Summit folks recently - the Third Annual Data 2.0 Summit 2013 in San Francisco is a one-day conference and speakers include Anthony Goldbloom, CEO of Kaggle, who is always worth listening to and you can get 20% off your Data 2.0 Summit pass by clicking this link. Anyway, the theme this year is that [...]

Pegasystems had good years in 2011 and 2012 they say, with Q4 2012 being particularly strong and good results from their decision management products. They have over 2,000 employees as they go into their 30th year and are targeting $500M this year. Pegasystems maintains its focus on a platform business with a number of specific [...]

I last got an update from KXEN when they launched InfiniteInsight Genius. Since then they have been rolling out cloud-based analytic applications built around their core modeling engine. In particular they have launched a new product, KXEN’s Predictive Offers, their second cloud-based predictive analytic application. KXEN has historically been focused on B2C companies, especially large [...]

Deepak Advani came back on stage to give more details on Decision Management software from IBM. Obviously Decision Management 6 came out a while ago, bring rules and analytics together. With the new release there are several new features: Integration of CPLEX The new release integrates the ILOG CPLEX Optimization engine Entity Analytics The integration [...]

Progress Corticon Business Rules Management System (BRMS) v5.2 was delivered in February and focused on key enhancements for natural language support, mobility, and Progress Software integration.  Since the first version nearly a decade ago, Corticon has focused on offering easy-to-use tools to express and manage decision making logic.  The Corticon business rules expression language is [...]

A few weeks ago Rob Brosnan wrote a nice piece on the Forrester blog - Is it time for Customer Decision Management? It's a great piece and he described Customer Decision Management applications thus: Customer decision management applications are tools that tailor the content, products, offers, and next actions presented to individual customers based on [...]

First Look – Zoot

Zoot was founded in 1990 and has been providing hosted decision management solutions since 1992. With a focus on financial services, Zoot’s clients include 3 of the top 5 U.S. banks and they work with clients of all sizes and across all lines of business.  Instant credit decisioning is one of their critical offerings, but [...]

I am giving a webinar with KXEN on January 24th at 11am Pacific/2pm Eastern on Next Best Activity decisions Every interaction with your customers is an opportunity to build your relationship. It could be a personalized marketing offer or proactive customer service. To make sure this interaction maximizes the value of your customer relationship, many [...]

Eric Yau kicked off the business analytics keynote today, saying that they are going to focus in on the 3+3 areas discussed yesterday and with that he introduced Deepak Advani. Deepak introduced some key IT trends – rising data volumes, high volume decisions that require decision automation and LOB demanding more flexibility and independence – [...]

Retailing today had an interesting article - "Best Buy, Sears, Target tops in cross-channel performance" - about the importance and challenges of becoming a cross-channel retailer. I was struck by the potential of Decision Management Systems to improve cross-channel experiences in a couple of key areas: 60% had inconsistency across in-store and online promotions; Obviously [...]