offers

Internet of Things: A few speculative thoughts #ficoworld

May 2, 2013

Larry Rosenberger, FICO Research fellow, ex-FICO CEO and generally fascinating analytic thinker was up next to discuss analytics and the internet of things. For all the “speculative” in the title, Larry things the whole area of the internet of things is becoming more real and less speculative. Larry began by defining the internet of things. [...]

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5 Steps to Big Marketing #ficoworld

May 1, 2013

Josh Prismon and Matt Beck came up next to walk through a 5 step plan for Big Marketing – Marketing in the era of Big Data.

Admit you have a problem
Stop interrupting and start understanding
Create a personal dialogue guided by analytics
Continuously improve your decisions
Push out by building network effects

The context for this is the death of what they [...]

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Amazoned: How Financial Services can react to showrooming #ficoworld

May 1, 2013

I am attending FICO World and blogging some sessions. First up is one presented by Doug Clare and Sally Taylor-Schoff talking about the impact of showrooming on financial services. Showrooming, of course, is the practice of examining a product in a physical location and then buying it online. Consumers have more and more apps to [...]

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First Look: IBM Real-time Interaction Management

April 30, 2013

As part of our ongoing series on Marketing Decision Management solutions I recently got a briefing on some of IBM’s Marketing Solutions – specifically IBM Real-time Interaction Management. IBM’s Real-time Interaction Management offering is part of IBM’s Enterprise Marketing Management suite. This has been a real focus area for IBM in the last few years with [...]

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Democratizing Data with Decision Management

April 10, 2013

I have been following the Data 2.0 Summit folks recently – the Third Annual Data 2.0 Summit 2013 in San Francisco is a one-day conference and speakers include Anthony Goldbloom, CEO of Kaggle, who is always worth listening to and you can get 20% off your Data 2.0 Summit pass by clicking this link. Anyway, the theme this year is that [...]

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First Look: Pegasystems Update 2013

April 8, 2013

Pegasystems had good years in 2011 and 2012 they say, with Q4 2012 being particularly strong and good results from their decision management products. They have over 2,000 employees as they go into their 30th year and are targeting $500M this year. Pegasystems maintains its focus on a platform business with a number of specific [...]

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First Look: KXEN’s Cloud-Based Predictive Offers

March 20, 2013

I last got an update from KXEN when they launched InfiniteInsight Genius. Since then they have been rolling out cloud-based analytic applications built around their core modeling engine. In particular they have launched a new product, KXEN’s Predictive Offers, their second cloud-based predictive analytic application.
KXEN has historically been focused on B2C companies, especially large ones, [...]

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IBM Software for Decision Management #ibmbas12

June 19, 2012

Deepak Advani came back on stage to give more details on Decision Management software from IBM. Obviously Decision Management 6 came out a while ago, bring rules and analytics together. With the new release there are several new features:

Integration of CPLEX
The new release integrates the ILOG CPLEX Optimization engine
Entity Analytics
The integration of new entity analytics [...]

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First Look – Progress Corticon Update

April 24, 2012

Progress Corticon Business Rules Management System (BRMS) v5.2 was delivered in February and focused on key enhancements for natural language support, mobility, and Progress Software integration.  Since the first version nearly a decade ago, Corticon has focused on offering easy-to-use tools to express and manage decision making logic.  The Corticon business rules expression language is [...]

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The power of Customer Decision Management

March 12, 2012

A few weeks ago Rob Brosnan wrote a nice piece on the Forrester blog – Is it time for Customer Decision Management? It’s a great piece and he described Customer Decision Management applications thus:
Customer decision management applications are tools that tailor the content, products, offers, and next actions presented to individual customers based on analytical [...]

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First Look – Zoot

February 9, 2012

Zoot was founded in 1990 and has been providing hosted decision management solutions since 1992. With a focus on financial services, Zoot’s clients include 3 of the top 5 U.S. banks and they work with clients of all sizes and across all lines of business.  Instant credit decisioning is one of their critical offerings, but [...]

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Webinar: Managing the Next Best Activity Decision with Predictive Analytics

December 21, 2011

[ January 24, 2012; 11:00 am to 12:00 pm. ] I am giving a webinar with KXEN on January 24th at 11am Pacific/2pm Eastern on Next Best Activity decisions
Every interaction with your customers is an opportunity to build your relationship. It could be a personalized marketing offer or proactive customer service. To make sure this interaction maximizes the value of your customer relationship, many organizations [...]

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Business Analytics – the power to meet your priorities #iod11

October 25, 2011

Eric Yau kicked off the business analytics keynote today, saying that they are going to focus in on the 3+3 areas discussed yesterday and with that he introduced Deepak Advani. Deepak introduced some key IT trends – rising data volumes, high volume decisions that require decision automation and LOB demanding more flexibility and independence – [...]

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Here’s how to use Decision Management to improve cross-channel experience

August 29, 2011

Retailing today had an interesting article – “Best Buy, Sears, Target tops in cross-channel performance” – about the importance and challenges of becoming a cross-channel retailer. I was struck by the potential of Decision Management Systems to improve cross-channel experiences in a couple of key areas:

60% had inconsistency across in-store and online promotions;
Obviously inconsistency is [...]

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First Look – Causata

August 11, 2011

Causata is a software company founded in early 2009 with a heritage from the online space – behavioral targeting on the web and database marketing. They are headquartered here in Silicon Valley with engineering in London and the team has experience across companies like Touch Clarity, Omniture, Interwoven, DoubleClick, RedHat, Skype, eBay and others.
Causata sees [...]

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First Look – Oracle Real-Time Decisions Manager

June 6, 2011

Oracle Real-Time Decisions (RTD) is Oracle’s core Decision Management product and I have reviewed it before (see this First Look – Oracle RTD 3 and this one on the Oracle RTD Roadmap). With the release of “Oracle RTD Base Application Release 3.1” in May 2011 Oracle introduced their new “Decision Manager” application. Oracle RTD now [...]

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Social Media Analytics with IBM

June 2, 2011

IBM sees Social Media Analytics as part of Customer Analytics rather than as a separate category – the reason for analyzing social media is to better understand customers and what they are thinking. It is not enough, says IBM, to understand and analyze social media. This understanding must be integrated with other kinds of analytics [...]

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Predictive Analytics spotlight from IBM

June 2, 2011

Deepak Advani kicked off day 2. SPSS was acquired by IBM in 2009 and, like all acquisitions, has to report on how well it has met the expectations set at acquisition time. SPSS has beaten every target set for it at acquisition and reviews have apparently been a “bit of a love fest”. SPSS has [...]

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IBM Analytics customer stories

June 1, 2011

A number of customers participated in a panel of analytics success stories. Each one was interesting and powerful in its own right and each prompted a Decision Management suggestion for someone at that stage in developing and deploying analytics.
Argos Risk is a web-based online subscription risk management service. Argos offers actionable risk insight for business [...]

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Some thoughts on using analytics about your staff to improve customer treatment

May 9, 2011

Some time ago I wrote piece about Talent Analytics. After some discussions with them I realized that my thinking about talent or HR analytics has been too limited. Sure, I have seen how it might help with the kind of recruiting, team management and merger assessments that Talent Analytics does. But Talent Analytics made the [...]

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