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I am presenting on Maximizing the Value of a BRMS with Decision Modeling at this years Building Business Capability conference – Wednesday at 4:50pm Several recent projects have combined decision modeling and the Decision Model and Notation (DMN) standard with a Business Rules Management System.  The use of decision modeling as the core requirements modeling [...]

I am giving a webinar on Success in Customer Next Best Action: Decision Modeling, Rules and Analytics Thursday, May 18, 2017 10:00 AM PDT Digitizing, personalizing and improving customer interactions is critical to business growth, customer retention and market engagement. Executives want to ensure that every interaction with every customer adds value – they want [...]

Ginni Rometty kicked off day two of the IBM Interconnect conference, with a pitch that cloud is changing IT, business and indeed society. Cloud, and the IBM Cloud in particular, she says will allow a new generation of business and change the world. Cloud is already 17% of IBM’s business and clearly Ginni sees this [...]

I participated in a webinar Building Outstanding Customer Relationships: Delivering Relevant Next Best Actions for Retail Bank Customers with Steven Noels of NGDATA. We discussed next best action marketing, where each customer becomes a “segment of one” versus a “segment of many,” improving marketing action precision and relevancy. Implementing next best action marketing requires the right technology to give you [...]

I am participating in a webinar Building Outstanding Customer Relationships: Delivering Relevant Next Best Actions for Retail Bank Customers on September 21st at 12 Noon Eastern/9am Pacific with Steven Noels of NGDATA. Next best action marketing is a tactic that has been around for a while, but few marketers have been able to fully take part [...]

Customer Intelligence is a core focus for SAS. Over the last year, real-time next best action, optimization, marketing efficiency are driving investments in Customer Intelligence in the SAS customer base. More organizations have initiatives focused on improving the customer experience, integrating digital silos for a digital experience and big data. The Customer Intelligence product is designed [...]

I recently published a new article in the Teradata Magazine – Get Closer to Your Data If data holds the secrets to better business decisions, then advanced analytics is the means to getting data to reveal that information. That’s why organizations striving to be more data driven are adopting advanced analytics. New and improved techniques offer solutions [...]

Actian has recently released its new Actian Analytics Platform (blogged about here) to deliver scale, parallelism, advanced analytics etc. Following on from this they announced a new offering, Clear Path. The Clear Path Program is designed to provide blueprints to help customers adopt this platform and deliver “transformational value”. Clear Path Analytics Blueprints package up [...]

IBM recently introduced a Predictive Customer Intelligence solution. Like the counter fraud solution earlier, this is one of IBM’s multi-product and services signature solutions. The focus of this solution is the increasing need to be truly customer-centric, focusing marketing on individual customers not on segments or campaigns, not on pre-existing mental models or ideas. This matters [...]

Rob Walker kicked off day 2 of PegaWorld talking about Decision Management and the role of analytics in customer engagement. He began by talking about John Boyd and his theory of engagement – the OODA loop – Observe, Orient, Decide and Act (something I referenced in Decision Management Systems: A Practical Guide to Using Business Rules and [...]

Kerim Akgonul came up next to talk products, in particular Pega 7. Pega 7 was released last year and is being used around the world. Pega 7 focused on several elements: Visibility through the common case interface Speed and accuracy through automation of processes and decisions Speed and accuracy also of development, making it easier [...]

I am attending PegaWorld 2014 and we kicked off with the opening keynotes with a focus on becoming a digital enterprise.  New channels, more devices are driving an unprecedented degree of change according to Alan Trefler, CEO. Organizations must become digital by design, intentionally, focusing on three key areas: The power to engage with customers, [...]

I recently got an update from Pegasystems focused on their recent release 7 of the Pegasystems Decision Management product. Last year (2013) Pegasystems had a good year, breaking $500M in revenue while showing a 55% increase in license and backlog. They are forecasting $576M in 2014 and report particular interest in predictive analytics, analytic marketing [...]

IBM has made significant investments in the mobile market in recent years. Various acquisitions and internal development efforts have resulted in a portfolio of product and service offerings under the banner of IBM MobileFirst. IBM recently summarized the state of the mobile market and its MobileFirst portfolio for analysts. It’s worth noting up front that [...]

As part of my ongoing series on Marketing Decision Management solutions I recently caught up with Granata Decision Systems. Granata was founded in 2012 by folks from the University of Toronto who specialize in optimization and AI. GDS’ product is a marketing optimization solution targeted at organizations with a relatively sophisticated customer analytics environment who [...]

First Look: i4C Analytics

i4C Analytics is focused on delivering advanced analytic applications for specific industries and business decisions. These packaged analytic applications apply predictive analytics in real-time in a highly automated environment. The applications use automated analytic model creation as well as allowing data scientists and predictive analytic professionals to integrate their own models to solve the business problems [...]

I recently gave a webinar on the results of our Predictive Analytics in the Cloud research (you can watch a replay here on Information Management). During the webinar we had some great questions and, as I did not get to all of them, I promised to write a blog post to address them. Meanwhile the [...]

I recently got an introduction to the Provenir Big Data Listening and Engagement platform. Provenir is a cloud-based platform that serves as an omni-channel engagement hub, allowing brands to proactively listen for real-time events and comments across Big Data and leverage these moments to orchestrate real-time customer journeys for individual customers. It accomplishes this by [...]

First Look: NICE

As part of my ongoing series on Marketing Decision Management products I got an update from NICE about their real-time solutions. NICE was founded in 1986 and has 25,000 customers across 150 countries with nearly $1B in revenue. NICE’s focus is on helping their clients get closer to their customers. This involves knowing the customer [...]

This is the last week for our 2013 survey on Predictive Analytics in the Cloud – Use Cases, Trends and Big Data.  Please go right now and take the survey here – it’s quick , anonymous and you have a chance to win a $100 Amazon gift card. There’s been tremendous growth cloud and predictive analytics both [...]