micro decision

IBM Analytics customer stories

June 1, 2011

A number of customers participated in a panel of analytics success stories. Each one was interesting and powerful in its own right and each prompted a Decision Management suggestion for someone at that stage in developing and deploying analytics.
Argos Risk is a web-based online subscription risk management service. Argos offers actionable risk insight for business [...]

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How to transform customer retention with analytics

May 25, 2011

Analytics can transform your business. Last time I shared with you how to transform your marketing with analytics. This time I’d like to share with you the power of analytics to optimize customer retention and how to use a Decision Management approach to give you a competitive edge.
How to transform customer retention with analytics
Conventional wisdom [...]

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IBM’s Big Data Platform and Decision Management

May 24, 2011

IBM has recently announced a new strategy for bringing Big Data to the enterprise. In particular this includes InfoSphere Streams v2 (announced April 12) and InfoSphere BigInsights 1.1 announced today. Big Data is an issue, of course, largely because the amount of data available to organizations is growing rapidly. Surveys show that many managers already [...]

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Decision Management, Big Data and McKinsey

May 13, 2011

Cross posted at International Institute for Analytics
McKinsey just published a new study “Big Data: the next frontier for innovation, competition and productivity” that is definitely worth reading. With lots of detail – it runs to more than 150 pages – it discusses why there is so much more data, what that means and how this [...]

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Managing (and automating) scattered policies

April 21, 2011

Michael Rasmussen had a great post recently – Hordes of Policies Scattered Across the Organization – in which he had a great list of the challenges with risk management policies. Now Michael’s view of Governance Risk and Compliance (GRC) is a little different than mine but he is spot on with this list of issues. [...]

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Some closing thoughts on IBM IMPACT 2011

April 13, 2011

I am back home after a couple of days at IBM IMPACT 2011 in Las Vegas and as promised here are a couple of closing thoughts.

Decision Management has gone mainstream
IBM put Decision Management front and center alongside Business Process Management. For someone like me who has been writing and talking about Decision Management for 9 [...]

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Decision Management: Orchestrating Consistent Enterprise-Wide Decisions

April 11, 2011

As companies move to this more changeable, uncertain world that requires a coordinate extended enterprise, it is essential to manage decisions as well as processes – not by using process management to manage decisions but by managing decisions alongside processes. These operational decisions – micro decisions – are the front line in driving business agility [...]

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5 ways predictive analytics cuts enterprise risk

March 14, 2011

Eric Siegel opened Predictive Analytics World with a view of using predictive analytics in enterprise risk management. Eric began by giving some examples of “macro” risk – single, catastrophic risk events. But his focus, and the focus of predictive analytics, is on “micro” risk – risk-based micro decisions in my terminology. These are risk decisions [...]

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Big data, big acquisition, still some big questions

March 3, 2011

Teradata announced its intent to acquire Aster Data today. Obviously this is big news in analytics-land and I participated in a call where the two companies gave some quick information.
The driver for the acquisition seems t be an increasing focus on generally unstructured and untapped data and expanding the Teradata portfolio into this adjacent space. [...]

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Investing in your lowest level employees with Decision Management

February 11, 2011

My old friend Marcia Conner pointed me to this great piece yesterday Investing at the Bottom of the Ladder that discussed how “Companies that invest in their lowest-level employees are more productive and more profitable”. Personally I found this cheering and a nice counterpoint to the outsource everything, always reduce costs no matter what mindset [...]

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Calpont Webinar: Taming the Data Tsunami: Next-Gen Analytics Enable Effective Relationship Marketing

January 19, 2011

[ February 3, 2011; 11:00 am to 12:00 pm. ] I am presenting at a Calpont (see my Calpont first look here) sponsored webinar on Taming the Data Tsunami: Next-Gen Analytics Enable Effective Relationship Marketing. Online advertisers are deluged by an increasingly complex marketplace, exponentially growing data streams, and demands for greater value from online spend. Marketers must employ highly dimensional and [...]

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Here’s how to put strategic thinking into action

January 6, 2011

I was reading this article on Have you tested your strategy lately? in the McKinsey Quarterly and I was struck by test 10: Have you translated your strategy into an action plan?
This struck me because one of the most persistent problems I see in corporate strategy is what I call the “make it so” problem. [...]

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Deploying Analytics with a Rules-Based Infrastructure at Predictive Analytis World San Francisco 2011

November 19, 2010

[ March 15, 2011; 4:45 pm to 5:30 pm. ]

I am speaking on Deploying Analytics with a Rules-Based Infrastructure at Predictive Analytics World San Francisco 2011.

An analytic model that is not in use has no value to an organization so analytic deployment is critical. And when analytic models must be applied to operational decisions – micro decisions about a single customer, a single claim [...]

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First Look – Portrait Software

October 19, 2010

Portrait Software, now part of Pitney Bowes Business Insight – has a tag line of “Make every interaction count” so, with my focus on micro decisions, I wanted to get an update. Since the early days of Quadstone (acquired by Portrait some years ago) the focus of this team has been to help people get [...]

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Analytics and the myth of the aha moment

September 30, 2010

Syndicated from Smart Data Collective
I often hear people talk about analytics, especially advanced analytics like data mining or predictive analytic modeling, as though the value comes from “aha moments”. Sudden moments of clarity, defining moments, where the analytics deliver some piece of dramatic insight that enables a company to see some fantastic new market [...]

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On the importance of experimentation

August 4, 2010

Syndicated from ebizQ
The McKinsey Quarterly had an article today on Ten Tech-enabled business trends to watch and number 5 caught my eye -Experimentation and big data. As the authors say
What if you could analyze every transaction, capture insights from every customer interaction, and didn’t have to wait for months to get data from [...]

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IBM Advanced Case Management

April 15, 2010

At the IBM Advanced Case Management event in San Francisco today. Mike Rhodin, SVP of the newly formed Solutions Group within IBM Software, introduced the role of Advanced Case Management in Smarter Planet.
Smarter Planet is IBM’s umbrella concept for building systems to add intelligence to an increasingly instrumented and interconnected world. The changing kinds of [...]

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Decision points

February 10, 2010

Syndicated from ebizQ
My friend Jerome had a post this week on finding decision points – the spots in a business process where you make a decision – that was prompted by discussions he and I had with a joint client. Jerome focuses on certain kinds of activities and the words that describe them like analyze, [...]

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Operational decision making as a corporate asset

January 27, 2010

Syndicated from Smart Data Collective
I often tell companies and other organizations that they should treat decisions and decision making as assets. In Smart (Enough) Systems, the book I wrote with Neil Raden, we said
Operational Decision Making as a Corporate Asset
If operational decisions must be made well for your organization to deliver on its strategy, they [...]

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How can decision management help with customer engagement?

July 30, 2009

Shantanu Narayen of Adobe recently said “Engagement is the new business mandate” and when Denise Shiffman (author of The Age of Engage) spoke at a recent CMO summit she added:
As I talk to customers, partners, and employees, it becomes increasingly clear to me that the health of a company relies on the extent to which [...]

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