Posts Tagged ‘micro decision’

5th June 2009

Use decision management to make systems smarter

Syndicated from BeyeNetwork
Michael Vizard had an interesting post (via @merv) – Making Business Intelligence Applications Smarter in which he began with the great phrase:
One perplexing oxymoron of IT industry is the simple fact that most business intelligence applications are not all that smart
In Smart (Enough) Systems Neil and I argued that the way to make [...]

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posted by James Taylor in Analytics, BI, Decision Management | 0 Comments

29th May 2009

Here’s how micro decisions turn blasting into targeting

Ginger Conlon had a nice post this week – Don’t Blast. Target. – Think customers: The 1to1 Blog.
many marketers are still drawn to the ease of blasting to a broad audience, instead of targeting for maximum impact among those most likely to respond
If you are trying to make this transition from blasting to targeting – [...]

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posted by James Taylor in Analytics, Business Rules, Data Mining, Decision Management | 1 Comment

15th April 2009

Business Analytics and IBM

Syndicated from BeyeNetwork
I participated in a panel at IBM’s launch of its new Business Analytics and Optimization service line this week. I wrote a quick post to go with the launch and having attended and heard the IBM folks talk about it and had a chance to talk with some of them I thought a [...]

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posted by James Taylor in Analytics, BI, Data Mining, Decision Management, Optimization | 0 Comments

5th March 2009

Decision Management focuses on Microdecisions for Macro Impact

Syndicated from ebizQ
Tom Davenport had a post today on Microdecisions for Macro Impact that pointed out on the key benefits of decision management, with its focus on operational decisions:
If you can identify a few key microdecisions that can be addressed and improved, you can often dramatically improve performance.
“Micro decisions” is a phrase Neil and I [...]

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posted by James Taylor in Decision Management | 2 Comments

29th October 2008

Predictive Analytics Produces Business Rules That Deliver

Eric Siegel, who is chairing the new Predictive Analytics World show, presented on predictive analytics and business rules. Predictive analytics, says Eric, is a business intelligence technology that products a predictive score for each customer or prospect … and explanations thereof. These scores come from predictive models that are developed across your historical data. This [...]

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posted by James Taylor in Analytics, Business Rules, Data Mining, Decision Management | 1 Comment

25th September 2008

Franchises, localization and decision management

I live in Palo Alto and a new Mountain Mike’s Pizza has just opened up near us. Much as we like MM pizza we have two problems – we like wholewheat dough and, as several members of my family are lactose/milk intolerant, soy cheese. If you have visited or live in Palo Alto you will [...]

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posted by James Taylor in Decision Management | 0 Comments

14th July 2008

Enterprise Decision Management and the Software Development Lifecycle

One of my regular readers had a question today about Enterprise Decision Management and the Software Development Lifecycle – the EDMSDLC if you like. Here’s what he asked:
We do Business Rules in our approach… I guess one question would be, where does EDM fit in a typical SDLC? [company] does Requirements, we have a method [...]

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posted by James Taylor in BPM, Decision Management | 3 Comments

11th April 2008

After EDM – the future of business

The second part of my response to Dave Wright’s comment is about the kind of business one can run after one adopts EDM. To do this, let’s predicate the discussion a company that has adopted Enterprise Decision Management as a core management principle, implemented the technology and development approaches that support it and had long [...]

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posted by James Taylor in Decision Management | 0 Comments

7th March 2008

Here’s another perspective on customer experience management

This week seems to be my week for customer service lists. Earlier I posted Using decision management to hang on to your customers – a response to a list in a post on CRM Daily. Today I saw a nice post on Jim Berkowitz’s site – Gartner Outlines 7 Initiatives to Improve Customer Experience that [...]

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posted by James Taylor in Decision Management | 1 Comment

8th February 2008

How to prioritize the use of EDM in a recession

Last post in my series today – how to prioritize your use of EDM in a recession. As with any effort to prioritize EDM, the first thing to do is identify the decisions that make the difference. This means finding the micro decisions that are often hidden in your processes as well as correctly identifying [...]

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posted by James Taylor in Analytics, Business Rules, Decision Management | 0 Comments

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