Posts tagged as:

micro decision

Decision points

February 10, 2010

Syndicated from ebizQ
My friend Jerome had a post this week on finding decision points – the spots in a business process where you make a decision – that was prompted by discussions he and I had with a joint client. Jerome focuses on certain kinds of activities and the words that describe them like analyze, [...]

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Operational decision making as a corporate asset

January 27, 2010

Syndicated from Smart Data Collective
I often tell companies and other organizations that they should treat decisions and decision making as assets. In Smart (Enough) Systems, the book I wrote with Neil Raden, we said
Operational Decision Making as a Corporate Asset
If operational decisions must be made well for your organization to deliver on its strategy, they [...]

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How can decision management help with customer engagement?

July 30, 2009

Shantanu Narayen of Adobe recently said “Engagement is the new business mandate” and when Denise Shiffman (author of The Age of Engage) spoke at a recent CMO summit she added:
As I talk to customers, partners, and employees, it becomes increasingly clear to me that the health of a company relies on the extent to which [...]

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Use decision management to make systems smarter

June 5, 2009

Syndicated from BeyeNetwork
Michael Vizard had an interesting post (via @merv) – Making Business Intelligence Applications Smarter in which he began with the great phrase:
One perplexing oxymoron of IT industry is the simple fact that most business intelligence applications are not all that smart
In Smart (Enough) Systems Neil and I argued that the way to make [...]

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Here’s how micro decisions turn blasting into targeting

May 29, 2009

Ginger Conlon had a nice post this week – Don’t Blast. Target. – Think customers: The 1to1 Blog.
many marketers are still drawn to the ease of blasting to a broad audience, instead of targeting for maximum impact among those most likely to respond
If you are trying to make this transition from blasting to targeting – [...]

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Business Analytics and IBM

April 15, 2009

Syndicated from BeyeNetwork
I participated in a panel at IBM’s launch of its new Business Analytics and Optimization service line this week. I wrote a quick post to go with the launch and having attended and heard the IBM folks talk about it and had a chance to talk with some of them I thought a [...]

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Decision Management focuses on Microdecisions for Macro Impact

March 5, 2009

Syndicated from ebizQ
Tom Davenport had a post today on Microdecisions for Macro Impact that pointed out on the key benefits of decision management, with its focus on operational decisions:
If you can identify a few key microdecisions that can be addressed and improved, you can often dramatically improve performance.
“Micro decisions” is a phrase Neil and I [...]

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Predictive Analytics Produces Business Rules That Deliver

October 29, 2008

Eric Siegel, who is chairing the new Predictive Analytics World show, presented on predictive analytics and business rules. Predictive analytics, says Eric, is a business intelligence technology that products a predictive score for each customer or prospect … and explanations thereof. These scores come from predictive models that are developed across your historical data. This [...]

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Franchises, localization and decision management

September 25, 2008

I live in Palo Alto and a new Mountain Mike’s Pizza has just opened up near us. Much as we like MM pizza we have two problems – we like wholewheat dough and, as several members of my family are lactose/milk intolerant, soy cheese. If you have visited or live in Palo Alto you will [...]

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Enterprise Decision Management and the Software Development Lifecycle

July 14, 2008

One of my regular readers had a question today about Enterprise Decision Management and the Software Development Lifecycle – the EDMSDLC if you like. Here’s what he asked:
We do Business Rules in our approach… I guess one question would be, where does EDM fit in a typical SDLC? [company] does Requirements, we have a method [...]

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After EDM – the future of business

April 11, 2008

The second part of my response to Dave Wright’s comment is about the kind of business one can run after one adopts EDM. To do this, let’s predicate the discussion a company that has adopted Enterprise Decision Management as a core management principle, implemented the technology and development approaches that support it and had long [...]

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Here’s another perspective on customer experience management

March 7, 2008

This week seems to be my week for customer service lists. Earlier I posted Using decision management to hang on to your customers – a response to a list in a post on CRM Daily. Today I saw a nice post on Jim Berkowitz’s site – Gartner Outlines 7 Initiatives to Improve Customer Experience that [...]

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How to prioritize the use of EDM in a recession

February 8, 2008

Last post in my series today – how to prioritize your use of EDM in a recession. As with any effort to prioritize EDM, the first thing to do is identify the decisions that make the difference. This means finding the micro decisions that are often hidden in your processes as well as correctly identifying [...]

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Using EDM to reduce and control business costs

February 4, 2008

First post in my series of posts on using EDM to thrive in a recession. Let’s start with the easy stuff – companies always look to reduce and control business costs in a recession so how can EDM help you do this?

One of the costs many businesses carry, almost without thinking, is a certain level [...]

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Using EDM to personalize your business

January 17, 2008

Personalizing your business is one of those things that never really seems to go out of style and that remains one of the most powerful ways to use EDM. Making a system respond in a reasonable yet personal way to a consumer or other customer is widely, and correctly, seen as a way to bring [...]

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A curious reader asks…

December 7, 2007

One of my favorite things to do on my blog is respond to questions from readers. To make it easy to find these going forward I have added a new category – Reader Questions. Email me (james at smartenoughsystems.com) if you have a question you’d like me to answer on the blog. Anyway, this week [...]

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How to use EDM to develop a competency in responding to change

December 6, 2007

A post by Randy Littleson on the Kinaxis blog today got me thinking about responding to change. The post discussed how a failure to develop a competency in responding to change leaves you scrambling. One of the key areas EDM is designed to impact is agility – the ability of an organization to sense, [...]

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