Posts tagged as:

Marketing

First Look – SPSS Statistics 17

July 15, 2008

Version 17? Yes, SPSS has been at this a while. Today they announced version 17 of their Statistics package. While this has some new features to handle more data and some improved asset management (an analytic repository), the big features are really about bringing more business users into the analytic fold. One feature in this [...]

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A meta post – blogging about blogging

July 9, 2008

Laura Ramos of Forrester just published a nice report on blogging – How To Derive Value From B2B Blogging. It’s a nice little report (well worth $379 ) and in it she lays out four compelling ways to derive value from a corporate blog:

Strategy One: Be A Conversation Starter, Not A Spoiler
In particular I [...]

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Here’s why decisions matter to the 8 Ps of Marketing

July 7, 2008

Some time ago I saw an article that discussed the 8Ps (4 old, 4 new) of Marketing. It seemed to me that decision making, especially operational/transactional decision making is critical to most of these Ps. Here, then, is my summary of the 8Ps and why decisions, and decision management, matter.
4 Ps

Product
You might think that [...]

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Don’t be creepy when you personalize

July 3, 2008

The WSJ had a little piece today on personalization – Personalized Emails Are Creepy, Not Effective based on a study done some time ago but still very relevant in today’s market where companies are being told to personalize (including by me). Here are three quotes I think summarize the problem:
[there is a negative] response to [...]

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Book Review – The Best Service is No Service

July 1, 2008

The Best Service is No Service: How to Liberate Your Customers from Customer Service, Keep Them Happy, and Control Costs
I just finished reading The Best Service is No Service: How to Liberate Your Customers from Customer Service, Keep Them Happy, and Control Costs and I can’t recommend it too highly.
This is a tremendous book laying [...]

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Book Review – groundswell

June 12, 2008

Groundswell: Winning in a World Transformed by Social Technologies
I have just finished reading Groundswell: Winning in a World Transformed by Social Technologies. Groundswell is a great book providing a thorough and up to date discussion of how to use social media, and more, to connect with and energize your customers. The book approaches the discussion [...]

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Internet Phase II: Collaboration

May 20, 2008

John Chambers, CEO of Cisco was talking about the next phase of the internet – collaboration. The market is in transition – social networking has changed personal communities and these technologies will also transform the future of work. Cisco’s approach is to focus on transitions – not competitors, but market transitions. In ‘97 they focused [...]

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Here’s how you can deliver extreme personalization

May 2, 2008

Two articles caught my eye yesterday – Robert Nascenzi wrote an article “Real-Time Segmentation Levels the Playing Field” over on Destination CRM while Jeremy Nedelka wrote “The Ultimate Personalized Marketing” over on 1:1. Both articles focusing me in on what I have called “extreme personalization”. Jeremy’s article was a cute story about a school targeting [...]

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Here’s how to use EDM to support Earth Day

April 22, 2008

Well today was Earth Day – you knew that, I hope. I knew because last week I was at John Muir’s house with a wonderful group of 4th/5th graders doing a simulation of his period. So, in the spirit of Earth Day, how are Enterprise Decision Management and Smart (enough) Systems “green”?

If your marketing systems [...]

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Analytics and the Oakland A’s (not that kind of analytics)

April 22, 2008

The Oakland Athletics Score with Mobile Coupons headlined an article about this new approach to delivering coupons. Reading this it seemed to me that this was an opportunity for the Oakland A’s, well known for their use of analytics in player selection, to bring analytics to bear on the marketing operations.
Mobile coupons are constrained in [...]

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Is your ATM a sales channel yet? And should it be?

April 4, 2008

My friends over on the Diamond Analytics blog posted an update to an old post today where they talked about some recent instances where the ATM is being used as a sales channel. Ron Shevlin had a good comment on the original post about the appropriateness of the channel given queues, screens etc. so I [...]

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Using EDM for ‘Long Tail’ Algorithms

February 19, 2008

I saw this post recently – “The fat tail will be human, the medium tail social, the long tail algorithmic” – in which Chris Anderson (author of The Long Tail) says “The short head will be human, the fat middle social and the long tail algorithmic”. This made me think some more about the role [...]

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Using EDM to reduce and control business costs

February 4, 2008

First post in my series of posts on using EDM to thrive in a recession. Let’s start with the easy stuff – companies always look to reduce and control business costs in a recession so how can EDM help you do this?

One of the costs many businesses carry, almost without thinking, is a certain level [...]

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Using decision management to move marketing to the next level

November 7, 2007

I always enjoy reading David Raab’s work and his recent post on marketing software was no exception. In The Next Big Leap for Marketing Software he makes a number of great points and I particularly like the steps he lays out for getting people on board. I have blogged before about the value of using [...]

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Book Review – Chocolates on the pillow aren’t enough

May 8, 2007

Chocolates on the Pillow Aren’t Enough: Reinventing The Customer Experience
I have just finished Jonathan Tisch’s book Chocolates on the Pillow Aren’t Enough: Reinventing The Customer Experience.The author is Loews Hotels chairman and CEO and is clearly very knowledgeable about the customer experience and how to improve it.
The book has two main sections – a problem/solution [...]

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Book Review – Data Mining Techniques

December 26, 2006

Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management
This is one of the classic works on data mining and well worth the read.I really liked the book both because it is well written and because, although it drilled into a fair amount of detail about some of the techniques, it started each new section [...]

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Book Review – The Long Tail

November 26, 2006

The Long Tail: Why the Future of Business is Selling Less of More
Chris Anderson does a nice job of introducing some key concepts that are redefining business in the Internet era. As he says “The era of one-size-fits-all is ending, and in its place is something new, a market of multitudes”. In this world the [...]

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