Marketing

First Look – Portrait Software

October 19, 2010

Portrait Software, now part of Pitney Bowes Business Insight – has a tag line of “Make every interaction count” so, with my focus on micro decisions, I wanted to get an update. Since the early days of Quadstone (acquired by Portrait some years ago) the focus of this team has been to help people get [...]

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First Look – Runa

October 12, 2010

Runa was founded a couple of years ago to solve the problem of very low conversion rates on most e-commerce websites. Companies spend lots of money driving people to their websites but only 2-3% convert to buyers. One of the biggest reasons for this is shopping cart abandonment – people put goods in their cart [...]

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Customer intimacy #bas2010

September 29, 2010

Customer intimacy is a hot topic these days. Customers are getting more complex because not only are they using multiple channels but because they have multiple online personalities – work, home, on behalf of a parent or child and so on. The fact that consumers trust each other (78%) but not ads (13% trust for [...]

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Clario – Update

August 26, 2010

I first blogged about Clario about a year ago, when they were focused on delivering a data mining/predictive analytic workbench on the web. Developing a new workbench, even with a compelling differentiator like being cloud-based, is difficult. The maturity of the competitive, hosted products and the tendency of analytic developers to be very entrenched with [...]

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IBM, Unica and solution-oriented Decision Management

August 18, 2010

IBM recently announced it was buying Unica. As I work with both IBM and Unica I thought I should post some comments.
To me, this is an interesting example of the ongoing evolution of decision management as a market. Today most customers aren’t looking explicitly for decision management solutions. Rather they are seeking business solutions that [...]

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The opportunity for opportunity analytics

June 23, 2010

Syndicated from Smart Data Collective
Some time ago Neil Raden and I did some research on analytics. It was clear as we did this that there were two main threads of analytic use in companies – risk analytics and opportunity analytics. I blogged before on the use of analytics to manage risk one risk at a [...]

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First Look – Verix

May 14, 2010

I got my first look at Verix recently. Verix targets the commercial side of Pharmaceutical companies – sales first, then managed care and then marketing. They are trying to shift the burden of analysis work from sales managers, sales consultants to automated systems. They started with a core analytic competency and it evolved over time [...]

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Teradata – National Australia Bank and next best action

April 27, 2010

National Australia Bank group (a 15 year Teradata customer) presented on their use of Teradata for multi-channel marketing. NAB has 10.9M customers worldwide and about 38,000 staff. Brock Lynch, from the marketing group within the retail bank, gave an overview of their analytical CRM approach. NAB sees its analytical CRM assets as:

Complete customer data stored [...]

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Teradata Customer Management Portfolio

April 27, 2010

Marc Schroeder presented on Teradata’s customer management portfolio – Teradata Relationship Manager (TRM).  Clearly the move to multi-channel, customer-centric customer relati0nships and the growth in data and behavioral data particularly are driving new demands in customer relationship software. Vision:
Maximize customer profitability by enabling a comprehensive interactive marketing environment that manages intelligent customer dialogs, leverages behavioral [...]

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Decision engines in financial services

April 26, 2010

This is a piece I wrote for Chris Pratt’s quarterly financial institutions newsletter
The use of technology to automate and manage decisions, especially high volume decisions essential to day-to-day operational execution, is expanding rapidly. Beginning with the consumer credit business, use of decision engines and decision management has spread to all aspects of financial services [...]

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Guest intelligence at Target

April 12, 2010

Guest intelligence is something Target use to drive marketing and merchandising decisions. Target, of course, is a large US retailer that does business in 49 states and has a major web presence. Target has guest data from panel surveys,  store surveys and operational data and regards these all as valid sources of guest data, without [...]

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Realizing the value of analytics

April 12, 2010

Panel discussion with SAS, Accenture, Marriott talking about how to execute a business analytics strategy. Panels are hard to blog but here are some of the interesting points made:

Critical question is how to drive insight to action and make a difference to their business.
Analytics is a pervasive change in management theory
Enterprise-wide customer intelligence is the [...]

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SAS and Accenture

March 29, 2010

I got a chance to catch up with Russ Cobb, Vice President, Alliances and Product Marketing at SAS about the SAS/Accenture announcement recently. One of the first questions, of course, is whether this was just a “Barney” relationship (I love you, you love me) or if it had any meat. Russ understood completely and said [...]

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Two more analytics jobs

February 22, 2010

I recently spoke to an interesting company getting serious about analytics and looking for some staff. Drop me a line james@decisionmanagementsolutions.com if you are interested and I will forward your resume along:

Data Mining / Analytics Business Analyst
Senior Business Analyst with data mining and predictive analytics experience to lead the establishment of a decision support system [...]

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First Look – eBureau

February 22, 2010

eBureau is a predictive scoring and information service provider founded in 2004, focused on technology for very rapid model development and deployment. Using their own purpose-built modeling software, a small group of modelers developed 900 predictive models in 2009 alone. The company has been applying this capability for real-time and interactive marketing like contact centers, [...]

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First Look – FICO Xpress and Business Rules

February 17, 2010

Optimization is a mathematical process for finding the best decision for a given business problem – usually highest profit, lowest cost given a set of constraints. Involve applying an algorithm to data, decision variables, constraints and an objective function. In financial services and insurance optimization is still fairly new (unlike, say, supply chain) but the [...]

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Marketing Mix Modeling at Walmart Financial Services #pawcon

February 16, 2010

Final Predictive Analytics World presentation for me – Walmart Financial Services and Mu Sigma talking about marketing mix modeling. Walmart Financial Services focuses on the unbanked or under-banked. Specific services like money transfers, check cashing can be quite high volume in some locations and some 1,000 locations have branded MoneyCenters. Mu Sigma is an Indian [...]

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First Look – Quantivo

February 11, 2010

I got a briefing from Quantivo recently. This is a company focused on behavioral analytics – uncovering patterns within the mountains of customer data that companies have – web analytics and point of sale data for instance. They help companies find these patterns, find the insight that they are not seeing with their current tools, [...]

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First Look – SAS Real Time Decision Manager

January 19, 2010

SAS Real-Time Decision Manager (RDM) is designed for inbound communications, complementing outbound communication solutions. It aims at real-time delivery of decisions and recommendations during a customer interaction to optimize that interaction to improve revenue, growth and retention. For example, in retail banking, a customer might come in with a new job with very different income [...]

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First Look – Aha

January 14, 2010

I got a chance to catch up with Aha! recently. Aha! is based in the Denver Tech Center and was founded back in 2006. Aha!’s premise is that it is now possible to build analytics into a platform and to focus on how to operationalize predictive models and deliver analytics within business processes. Initial customers [...]

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