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I am giving a live webinar on March 17, 2014 “Nurture Customer Loyalty With Personalized Messages and Channel Alignment.”  There's a free 10-minute preview segment now available - View Free Preview   As more customers use more channels it's challenging to deliver personalized, targeted messages across channels and over time. To meet this challenge, organizations should focus on the right [...]

We are running our "Decision Management and Decision Modeling" online in February. This 6-session online live training class will prepare you to be immediately effective in using the Decision Management approach and a modern, collaborative and standards-based approach to decision modeling.You will learn how to identify and prioritize the decisions that drive your success, see [...]

I am giving a webinar on Nurture Customer Loyalty With Personalized Messages and Channel Alignment for the Association of Strategic Marketing on March 17 at 1:00pm Eastern More customers are using more channels and with the growth in mobile and other automated channels it's challenging to deliver personalized, targeted messages across channels and over time. One-size-doesn't-really-fit-anyone [...]

First Look: NICE

As part of my ongoing series on Marketing Decision Management products I got an update from NICE about their real-time solutions. NICE was founded in 1986 and has 25,000 customers across 150 countries with nearly $1B in revenue. NICE’s focus is on helping their clients get closer to their customers. This involves knowing the customer [...]

First Look: Lattice Engines

As part of my ongoing series on Marketing Decision Management solutions I got an update from Lattice Engines recently. Lattice is focused on data-driven (analytic)business applications. The solutions combine “big data” with sophisticated predictive analytics to help companies market and sell more intelligently. Lattice was founded in 2006 and delivered their first application (a sales [...]

This is the last week for our 2013 survey on Predictive Analytics in the Cloud - Use Cases, Trends and Big Data.  Please go right now and take the survey here - it's quick , anonymous and you have a chance to win a $100 Amazon gift card. There’s been tremendous growth cloud and predictive analytics both [...]

I am giving a webinar with Teradata Aprimo on "Ignite your ROI with real-time customer engagement," October 15 at 11:30am Eastern An interactive discussion about cutting-edge digital messaging and real-time offer decisioning using a data-driven marketing approach. We'll demonstrate how using data from your existing customer interactions can improve response in real-time, with multi-channel synchronization. [...]

We would really like your input for our 2013 survey on Predictive Analytics in the Cloud - Use Cases, Trends and Big Data. Back in 2011 we did a survey and associated research on the use of predictive analytics in the cloud. While it may not seem like that long ago, back then predictive analytics was [...]

The white paper of the week this week is Transforming Retail Marketing with Predictive Analytics Retailers need to develop a loyal customer base and market effectively to them. But customers increasingly shop in multiple channels and formats, and have more choices than ever before. Using analytics to target customers with personalized marketing can transform the retail [...]

I got an update on Teradata’s Integrated Marketing Management (IMM) solutions recently as part of my ongoing series on Marketing Decision Management. These solutions have evolved from internally developed Teradata solutions as well as their acquisitions of Aprimo, eCircle and Market Helm Interactive (reviewed by me here). Several things are driving Teradata’s approach to integrated [...]

First Look: [24]7

As part of our ongoing series on Marketing Decision Management solutions, I got an update from [24]7 recently. Based in Campbell, [24]7 was founded back in 2001 and is focused on helping companies deliver an intuitive customer experience. Still privately held, they were originally focused on managing contact centers, but for several years their primary [...]

First Look: Convergys

I got an update from Convergys on their real-time decisioning engine recently. Convergys is a services company with 75,000 customer management employees across 69 contact centers around the world. They provide contact center outsourcing, technologies for customer contact centers and customer experience analytics. Convergys’ technologies are designed to support contact centers, covering IVR, campaign management, [...]

I got an update on Marketswitch Optimization as part of my series on marketing decision management solutions. Experian positions Marketswitch Optimization for the most advanced stage of decisioning– as clients move from profiling and segmenting their customers, to predictive scoring and business rules to optimization. They see some interesting numbers for improvement through this lifecycle [...]

A little while back I blogged about Customer Data Platforms and their role in coordinating multiple channels when trying to develop customer-centric marketing solutions. More recently I caught up with Provenir - a company I know from its risk-centric decisioning platform - and with the team behind their new customer listening product. I plan to blog about the [...]

Well that's a wrap for the IBM Big Data Analytics Analyst Insight 2013 event. I've blogged 13 sessions and attended a couple of others plus had dinner at the Hockey Hall of Fame and seen the Stanley Cup. A few closing thoughts: Like IBM I believe that the power of Big Data lies in its [...]

A solution-focused session next with Marcus Hearne talking about analytic marketing solutions. Marketing remains focused on its traditional imperatives - how to focus on customers to maximize the value of each interaction, how to measure effectiveness, what marketing mix to use etc. However the new empowered, social consumer is putting pressure on marketing as people [...]

Another customer panel followed focused on big data and analytics use cases with a particular focus on streaming data, data in motion. Customers were University of Ontario Institute of Technology and Aginity. Dr Carolyn McGregor from UOIT is someone I have blogged about before. Her focus was on using analytics to process the data from [...]

My old friend David Raab just published a new white paper The Customer Data Platform: A new foundation for customer management (download for free with registration from ReachForce). In this paper David reiterates the power of marketing automation with some great stats on how much better companies that apply marketing automation perform when it comes to [...]

First Look: Idio

As part of my ongoing series on Marketing Decision Management Solutions I got my first look at a new take on next best action systems the other day with the folks from Idio. Idio focuses on what they call “intelligent customer experiences through content.” They have what amounts to a real time decisioning platform focused [...]

As part of our series on Marketing Decision Management Solutions, I got an update on SAS Real-time Decision Manager. SAS Real-time Decision Manager is a complete solution that delivers decision capabilities around customer intelligence for marketing and I was last updated on it back in 2010. The solution provides a unified capability for making customer [...]