Marketing

Decision technology events for October 2011

May 23, 2011

There are a number of great events related to Decision Management themes and technology platforms this October. Here’s my list so far for October 2011

Teradata Partners Conference and Expo 2-6 October, San Diego, CA
This is a great conference for anyone using or considering Teradata. I assume that this year there will be a solid set [...]

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eMetrics Panel: Practical Predictive Marketing

May 17, 2011

[ October 19, 2011; 1:00 pm to 2:00 pm. ] I am on a panel on “Practical Predictive Marketing” at eMetrics 2011 in New York. The panel is late in the day on Wednesday October 19th and I will be joined by Vicky Brock, Highland Business Research and Samantha Lipson, Rapp Collins Worldwide.

Predicting what people are going to do is a fool’s game. But [...]

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Webinar: From Business Intelligence to Predictive Analytics

April 22, 2011

[ June 7, 2011; 10:00 am to 11:00 am. ] On June 7th, 10am Pacific/1pm Eastern I am giving a free webinar “From Business Intelligence to Predictive Analytics”. Companies are taking the next step from Business Intelligence to a truly intelligent business by integrating predictive analytics into their operations. Companies need to build on their investments in reporting, visualization and dashboards to move up the [...]

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First Look – G Stat

April 21, 2011

G-Stat is a privately held Israeli company focused on advanced analytical and data mining solutions. The founder of G-Stat began his career as an econometrician, focusing on large time-series data initially. Then he worked at the Bank of Israel in IT helping translate what the economists and others needed into information systems. He rapidly became [...]

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Leveraging customer data to drive business decisions

April 5, 2011

Interesting panel with folks from the Venetian, Marriott and Nextag discussing customer intelligence. First they were asked about their use of analytics:

Nextag is an online comparison shopping engine that assembles data from 10,000 merchants online for consumers. They make money by buying clicks on search engines and then getting payments from merchants for referrals. The [...]

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5 ways predictive analytics cuts enterprise risk

March 14, 2011

Eric Siegel opened Predictive Analytics World with a view of using predictive analytics in enterprise risk management. Eric began by giving some examples of “macro” risk – single, catastrophic risk events. But his focus, and the focus of predictive analytics, is on “micro” risk – risk-based micro decisions in my terminology. These are risk decisions [...]

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Rexer Data Mining Survey Results

March 8, 2011

Karl Rexer has just released the results from his annual survey of data miners – RexerAnalytics.com/Data-Miner-Survey-Results-2010.html. This year 735 data miners responded to an extended survey. Interesting facts from this year’s results:

CRM and Marketing remain the top focus area with goals like retaining customers and understanding them better coming top also.
Decision trees, regression analysis and [...]

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SAS product portfolio and roadmaps

March 7, 2011

Warning, long post follows – SAS has a lot of products and even this summary was a lot. A big session on the product portfolio – 2010 and 2011 highlights in some specific focus areas. New releases in 2010 included:

Customer Link Analytics – released in Q1 this product focused on using links between customers to [...]

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SAS Sales and Marketing Overview

March 7, 2011

Carl Farrell came up to talk about sales enablement and execution. 2010 was an interesting year in the Americas as the recovery was very inconsistent between countries in the Americas and across verticals. Strong growth in First Year Fees – 21% in US, 15% in Canada and 56% nearly in Latin America (with the Southern [...]

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SAS Inside Intelligence 2011 – Executive Viewpoioint

March 7, 2011

I am attending the SAS analyst day this week – SAS Inside Intelligence.
Jim Goodnight kicked off the SAS analyst event. Numbers look good for a tough economy – 5.2% worldwide growth in US Dollars or 6.7% without currency fluctuation. Latin America, Canada and Asia Pacific were all very strong but regions were good across the [...]

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First Look – Opera Solutions

March 3, 2011

I got a chance to catch up with Opera Solutions recently. A company that aims to improve “machine intelligence” and couple it with human insight to help companies with sustained profit growth, Opera has 400 staff worldwide with over 125 analytic scientists. This makes it a very large analytic solutions provider in a market dominated [...]

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First Look – Toovio

February 17, 2011

Toovio was founded by a group of ex-database marketers who have extensive consulting and implementation experience with various marketing, decision management, and analytics products. Their backgrounds in real-time/database marketing in terms of analytics, building tools and using existing products has led them to develop their own solution. What they call their “Service-as-a-Service” (I would call [...]

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First Look – Attensity 5.5

February 16, 2011

I got a chance to catch up with Attensity after a long absence recently (I last blogged about Attensity in 2008). Attensity has been doing text analytics and customer experience monitoring for 10 years or more. Their approach includesfour steps –  Listen, Analyze, Relate, Act (from a decision management perspective it is nice to see [...]

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First Look – Conductrics

January 27, 2011

I got a briefing from Conductrics recently. Conductrics is a start up delivering an agent-based decision optimization solution focused on next best action or next best message. Designed for a website, mobile application or even a POS it uses machine learning techniques to optimize the behavior of the site/application to meet some overarching objectives – [...]

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Calpont Webinar: Taming the Data Tsunami: Next-Gen Analytics Enable Effective Relationship Marketing

January 19, 2011

[ February 3, 2011; 11:00 am to 12:00 pm. ] I am presenting at a Calpont (see my Calpont first look here) sponsored webinar on Taming the Data Tsunami: Next-Gen Analytics Enable Effective Relationship Marketing. Online advertisers are deluged by an increasingly complex marketplace, exponentially growing data streams, and demands for greater value from online spend. Marketers must employ highly dimensional and [...]

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First Look – Market Helm

January 11, 2011

Helm Interaction Management is a new company, founded in 2009, and focused on solutions related to inbound marketing and customer interaction management.  Helm has developed a suite of inbound marketing products designed specifically for the cloud. With Market Helm™ business users can quickly create and deploy very targeted messages into any customer- or agent-facing application.
Helm [...]

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First Look – SAS Customer Intelligence

January 4, 2011

I got a quick update from the customer intelligence folks at SAS recently. Customer Intelligence is SAS’ largest solution line (with dedicated sales, marketing and engineering) and they are projecting to have a record year in 2010. SAS describes their SAS  Customer Intelligence Suite as providing three core benefits for organizations, each based on a [...]

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Update – KXEN

December 14, 2010

It has been nearly two years since I got a briefing from KXEN (see my KXEN First Look here) so I was glad to get an update recently. KXEN was founded in 1998 and is a VC funded, privately held company headquartered in San Francisco. Their revenue is evenly split 45/45 between Europe and America [...]

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Oracle – Recommendation engine for OpenWorld #pawcon

October 20, 2010

Mark Hornick of Oracle’s Data Mining Technologies Group presented on the use of the Oracle Data Mining technology to drive recommendations at Oracle OpenWorld (OOW). The challenge in a show like Oracle OpenWorld is that there are thousands of sessions and attendees need help finding the sessions that will match their interests. Three groups were [...]

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Five Ways Predictive Analytics Cuts Enterprise Risk #pawcon

October 19, 2010

Eric Siegel opened Predictive Analytics World with a keynote on Five Ways Predictive Analytics Cuts Enterprise Risk. Predictive analytics is a hot topic these days, with demand in terms of jobs for instance doubling since the beginning of 2009. Yet the audience was really clear that most executives do not get the true power of [...]

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