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Marketing

Salesforce is getting smarter

March 19, 2009

Decision Management Solutions attended the Santa Clara Cloudforce 2009 event yesterday and heard CEO Marc Benioff present “Welcome to the Real-time Cloud” in which he introduced some great features in their spring 2009 release and demonstrated, once again, that salesforce.com is paying attention. Salesforce.com has clearly realized that the next step for enterprise [...]

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Some thoughts after attending Predictive Analytics World

February 24, 2009

Syndicated from b-eye network
Last week I was at Predictive Analytics World, a brand new show on the business value of predictive analytics. The show was a great success, I think, as it attracted a decent audience in very tough times and succeeded in bringing together not just those building predictive analytic models, but also those [...]

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First Look – EpiAnalytics

February 23, 2009

I recently got a chance to discuss EpiAnalytics product offerings and see a brief demonstration. EpiAnalytics provides contact center analytics to improve customer service and technical support business processes using analytics (including text analytics) and decision automation to automate the manual analysis of leads and support emails. The results are then plugged into an engine [...]

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Predictive Modeling for E-Mail Marketing

February 20, 2009

Syndicated from Smart Data Collective
Arthur Hughes (author of Strategic Database Marketing) and Anna Lu of e-Dialog.com presented on predictive modeling for e-mail marketing. Arthur has been developing databases for database marketing for 30 years or so. Initially he focused on databases but found that people could not use them to make money and that led [...]

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The unrealized power of data

February 20, 2009

Syndicated from Smart Data Collective
Andreas Weigend, former amazon.com Chief Scientist, gave a keynote on the unrealized power of data. He started with a historical perspective. In the 70s perhaps 10M used computers, mostly in the back office. By the 80s this had reached 100M and the front office. By the 90s the internet and search [...]

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Predictive modeling and today’s growing data challenges

February 20, 2009

Syndicated from Smart Data Collective
Matt Kramer of Axciom and Jun Zhong of Wells Fargo discussed some of the challenges presented by data in the context of predictive models. Matt began by discussing some of the reasons for modeling – reducing costs, avoiding simplistic decisioning, predict attritition, optimize marketing spend etc. Predictive models help by ranking [...]

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New Challenges for creating predictive analytic models

February 20, 2009

Syndicated from Smart Data Collective
Khosrow Hassibi of KXEN and Will Tangalos of Wells Fargo presented together on the challenges of predictive analytics in the real world and on Wells Fargo as an example of how some of these challenges can be met. Khosrow began with an overview of the basic predictive analytic tasks:

Understand the business [...]

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Completing the visitor targeting cycle

February 19, 2009

Syndicated from Smart Data Collective
Thomas Rose-Bolden from TaxBrain and Joshua Koran of ValueClick presented on visitor targeting. Joshua started discussing targeting. Online marketers try to reach the right visitors in the right context with the right message. A good result for clicking on a banner ad is 1 out of 1,000 so the click through [...]

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The High ROI of Data Mining for Innovative Organizations

February 19, 2009

Syndicated from Smart Data Collective
John Elder presented a collection of case studies to showcase the ROI of data mining. John started by making the point that many of his case studies had technical success but not business success – an interesting statistic. John sees three major ways that predictive analytics can help – streamlining, eliminating [...]

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5 ways to reduce cost with predictive analytics

February 19, 2009

Syndicated from Smart Data Collective
I am blogging live from Predictive Analytics World on behalf of SmartData Collective. Hopefully there will also be some podcasts. First up is Eric Siegel, program chair and President of Prediction Impact for the event.
Eric defines predictive analytics as “business intelligence” technology that produces a predictive score for each customer or [...]

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First Look – KXEN

February 17, 2009

I got my first chance to really see KXEN’s product a little while ago and, as I am off to Predictive Analytics World tomorrow, I thought I would blog about it. KXEN was founded in 1998. The product is designed to deliver automated data mining and predictive analytics at a function level – the user [...]

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Decision management and automated recommendations

February 16, 2009

This post caught my eye last week – ecommerceinsights.com Blog » Automated recommendations: ubiquitous in 2009?
Predictive merchandising becomes ubiquitous, and the crowd begins to separate. “Predictive merchandising” is also referred to as “automated merchandising” or “personalized product recommendations”. Whatever term you like (or are marketing) we will see this area are the “product reviews of [...]

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DIALOG closing thoughts – better decisions for a smarter planet

February 12, 2009

One of the best things about being at DIALOG was the opportunity to meet a bunch of ILOG customers and learn how they are making better decisions in their organizations. It seems to me that every one of these customers is, in a very practical way, helping to build a smarter planet. The first group [...]

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Predictive analytics in marketing decisions

February 10, 2009

I saw this little post over on Angoss’ blog:  The Score – Utilizing predictive analytics for marketing in 2009. In it they identify three areas in marketing where you could put predictive analytics to work. Each one struck me as deserving of a comment on the value of decision management in that context:
Marketing more optimally [...]

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Decision Management and some top CRM processes for a cost-constrained economy

January 22, 2009

A press release caught my eye recently on CRM – Gartner Identifies the Top Six CRM Marketing Processes for a Cost-Constrained Economy. Two of the six processes Gartner identified seem to me to require decision management to be done well.
1.Retention Management
Retaining high value or potential high-value customers is essential in difficult economic times. Gartner advises [...]

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Decision Mangement is where CRM goes next

January 18, 2009

Elana Anderson, now at Unica, wrote a nice piece titled Where CRM Goes Next for Baseline Magazine. In a short piece she highlights some of the key challenges for CRM/Marketing going foward:

It must become more focused on interactive marketing, engaging with customers
It must break free from old habits like fixed campaign schedules and a focus [...]

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With Data Mining you can even scare Walmart…

January 16, 2009

BusinessWeek had an interesting article in December about the growth of Tesco, a British grocery chain, and on its use of data mining as a competitive weapon. Here’s a quote:
Analysts say that Tesco’s big advantage over major international rivals, which also include Germany’s Aldi and Lidl, is its unrivaled ability to manage vast reams of [...]

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Transforming retail with analytics and decision management

January 12, 2009

Tom Davenport has done some research into analytics and retail (reported here: Retailers recognise analytics as key to business transformation. Here’s a quote from the new item:
Retailers today are searching for ways to derive more customer intelligence, marketing savvy and operational insight from their overflowing databases. In addition to acknowledging that the use of analytics [...]

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Decision Management and Campaign Management In 2020

January 5, 2009

Great post by Elana Anderson – What Will Campaign Management Be Like In 2020? « NxtERA Marketing Blog. I have long believed that improved campaign management, like improved customer experience and improved marketing, requires a greater focus on customer treatment decisions. I have blogged before about the role of decision management in campaign management (in [...]

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First Look – Sonetto Retail

December 29, 2008

I got a briefing on IVIS Group’s Sonetto product this week. Sonetto is most famous as the platform for Tesco’s multi-channel strategy. Sonetto is a product designed to focus on multi-channel operations, especially (but not exclusively) multi-channel retail. They make the very valid point that multi-channel retail is complex. Not only do retailers have multiple [...]

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