Posts tagged as:

Marketing

Two more analytics jobs

February 22, 2010

I recently spoke to an interesting company getting serious about analytics and looking for some staff. Drop me a line james@decisionmanagementsolutions.com if you are interested and I will forward your resume along:

Data Mining / Analytics Business Analyst
Senior Business Analyst with data mining and predictive analytics experience to lead the establishment of a decision support system [...]

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First Look – eBureau

February 22, 2010

eBureau is a predictive scoring and information service provider founded in 2004, focused on technology for very rapid model development and deployment. Using their own purpose-built modeling software, a small group of modelers developed 900 predictive models in 2009 alone. The company has been applying this capability for real-time and interactive marketing like contact centers, [...]

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First Look – FICO Xpress and Business Rules

February 17, 2010

Optimization is a mathematical process for finding the best decision for a given business problem – usually highest profit, lowest cost given a set of constraints. Involve applying an algorithm to data, decision variables, constraints and an objective function. In financial services and insurance optimization is still fairly new (unlike, say, supply chain) but the [...]

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Marketing Mix Modeling at Walmart Financial Services #pawcon

February 16, 2010

Final Predictive Analytics World presentation for me – Walmart Financial Services and Mu Sigma talking about marketing mix modeling. Walmart Financial Services focuses on the unbanked or under-banked. Specific services like money transfers, check cashing can be quite high volume in some locations and some 1,000 locations have branded MoneyCenters. Mu Sigma is an Indian [...]

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First Look – Quantivo

February 11, 2010

I got a briefing from Quantivo recently. This is a company focused on behavioral analytics – uncovering patterns within the mountains of customer data that companies have – web analytics and point of sale data for instance. They help companies find these patterns, find the insight that they are not seeing with their current tools, [...]

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First Look – SAS Real Time Decision Manager

January 19, 2010

SAS Real-Time Decision Manager (RDM) is designed for inbound communications, complementing outbound communication solutions. It aims at real-time delivery of decisions and recommendations during a customer interaction to optimize that interaction to improve revenue, growth and retention. For example, in retail banking, a customer might come in with a new job with very different income [...]

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First Look – Aha

January 14, 2010

I got a chance to catch up with Aha! recently. Aha! is based in the Denver Tech Center and was founded back in 2006. Aha!’s premise is that it is now possible to build analytics into a platform and to focus on how to operationalize predictive models and deliver analytics within business processes. Initial customers [...]

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Early results from the Rexer data mining survey

November 23, 2009

Karl Rexer of Rexer Analytics sent me a note the other day about some early results of the 3rd Annual Data Miner Survey in the Spring of 2009.  Like the previous surveys (I blogged about the 2008 survey), it  examined data miners’ algorithms and tools, opinions and views, types of data analyzed, challenges encountered, and [...]

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Analytics in the executive suite – a #PBLS panel

October 28, 2009

Syndicated from BeyeNetwork
I am at the Premier Business Leadership Series, SAS/BetterManagement.com’s event, and I got to attend a great panel on Analytics in the Executive Suite. Barbara Pindar of Aeropostale, Eric Webster of State Farm Insurance, Cameron Davies of Disney and Keith Collins of SAS made up the panel. Each panelist gave [...]

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SAS customers and optimization

October 27, 2009

Next up in my SAS day was a panel on optimization. Bobby Hull of BGF Industries and Bill Nowicki of the Carolina Hurricanes were joined by Larry Mosiman of SAS on a panel hosted by Tammi Kay George. BGF is a leader in high-end composites and textiles. The Carolina Hurricanes, of course, are an NHL [...]

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Cost reduction in bill insert campaigns with predictive analytics #paw

October 20, 2009

Stamatis Stefankos gave a presentation on his work with Sunrise Communications to forecast and reduce printing and mailing costs in a CRM context. Sunrise is the #2 telco in Switzerland with mobile and landline customers with 1.7 mobile customers (the majority). They have a typical data infrastructure with a data warehouse that pulls in data [...]

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Centralized Decisioning with Forrester and Unica

September 14, 2009

[ September 22, 2009; 10:00 am to 11:00 am. ] I am presenting at a Unica sponsored webinar with Suresh Vittal of Forrester on Centralized Decisioning. Suresh has some great material on why companies must adopt centralized decisioning to remain, or become, effective marketers. I will discuss the core requirements for a centralized decisioning engine.

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Rebooting campaign management with centralized decisioning

September 14, 2009

I was reading Campaign Management Needs A Reboot by Suresh Vittal – Forrester Research recently as part of preparing for a webinar with Surresh (he and I are both presenting at a Unica webinar on Centralized Decisioning on the 22nd of this month). The paper make some great points and I particular liked the 8 [...]

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Personalize customer relationships by personalizing decisions

July 28, 2009

Syndicated from BeyeNetwork
David Vergara wrote a nice piece over on Target Marketing recently – Use effective segmentation with predictive analytics to personalize customer relationships. David does a nice job of outlining the steps involved in a segmentation modeling, a key area for data mining and predictive analytics.
To adopt analytics to personalize customer relationships, however, I [...]

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Analytics in a Multichannel World

July 27, 2009

A short article I wrote on Analytics in a Multichannel World has been published on destinationCRM.com. Enjoy.

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Recommendation Engines- not as Complicated as You Think

July 15, 2009

Some time ago I saw this interesting little post -Recommendation Engine Secrets We Don’t Want You to Know: It’s not as Complicated as We’d Have You Think – that made the point that:
Most recommendation engines use one of a handful of methods that are well understood
And they are correct, of course. Recommendation engines involve some [...]

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First Look – Oracle Real-Time Decisions 3.0

June 24, 2009

I got a chance to get an overview of the latest release of Oracle Real-Time Decisions, 3.0. This is the platform for real-time decisions on which various applications (for call center, web etc) are built and sold as part of the Oracle Applications suite.
The vision of this product is to optimize “return on attention” – [...]

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Here’s how micro decisions turn blasting into targeting

May 29, 2009

Ginger Conlon had a nice post this week – Don’t Blast. Target. – Think customers: The 1to1 Blog.
many marketers are still drawn to the ease of blasting to a broad audience, instead of targeting for maximum impact among those most likely to respond
If you are trying to make this transition from blasting to targeting – [...]

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First Look – SPSS PASW Decision Management Solutions

May 1, 2009

SPSS Inc. likes to say they focus on helping customers capture all the information they need, predict outcomes and then, using their Decision Management products, act on these insights by embedding analytic results into business processes. Within this family, the PASW Decision Management tools add actions, business rules, to analytics to enable action to be [...]

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First Look – Unica

April 10, 2009

A little while ago I got an update from Unica. While Unica may seem like a slightly tangential topic for me it actually is not. Not only do I think that many efforts to adopt decision management start with customer marketing decisions (Unica’s focus as part of Enterprise Marketing Management) but Unica has done a [...]

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