Marketing

Business Analytics in Action at SAS

February 27, 2012

This session is focusing on three specific functional areas – customer intelligence, financial crimes/fraud and risk management.

Customer Intelligence
The landscape of Customer Intelligence involves the growth of empowered consumers thanks to the proliferation of channels, the explosion of data and the evolving CMO role as they have to balance analytical and creative. SAS’s vision is to [...]

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First Look – GDS Link Update

February 20, 2012

I got an update on GDS Link recently, having last written about them in 2010 (see this First Look on GDS Link). Since 2006 they have been helping banks and other credit issuers to build custom, tailored, customer-centric risk applications.
DataView 360, the core product, was designed to address what they regard as the key problem [...]

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First Look – StatSoft STATISTICA

January 31, 2012

StatSoft was founded in 1984 and started building statistical software when it first became practical to deliver on the PC. STATISTICA is an enterprise predictive analytics platform on the Windows platform with role-based access, connections to the various data sources that companies have and support for data exploration through to deployment. The product has four [...]

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New White Paper: Managing the Next Best Activity Decision

January 20, 2012

I have recently finished a new white paper on Managing the Next Best Activity Decision, sponsored by KXEN.
Every interaction with your customers is an opportunity to build your relationship. It could be a personalized marketing offer or proactive customer service. To make sure this interaction maximizes the value of your customer relationship, many organizations are developing [...]

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Webinar: Managing the Next Best Activity Decision with Predictive Analytics

December 21, 2011

[ January 24, 2012; 11:00 am to 12:00 pm. ] I am giving a webinar with KXEN on January 24th at 11am Pacific/2pm Eastern on Next Best Activity decisions
Every interaction with your customers is an opportunity to build your relationship. It could be a personalized marketing offer or proactive customer service. To make sure this interaction maximizes the value of your customer relationship, many organizations [...]

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First Look – Update on InfoCentricity Xeno

December 12, 2011

I got an update from InfoCentricity recently. InfoCentricity are a software company focused on delivering a web-based, advanced predictive analytics workbench (Xeno). They were founded back in 2000 have been releasing various components of their Xeno platform since then as well as a first application based on this platform (Campaign Analyzer). Xeno4 is the new [...]

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Transformation in the era of big data and analytics #iod11

October 25, 2011

Steve Mills opened up the discussion talking about Big Data, making the point that the art of the possible when it comes to data has been growing steadily for many years – though the current explosion in data is pretty impressive. For instance 1.3B RFID tags in 2005 and 30B in 2010, 4.6B mobile phones [...]

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First results from the Predictive Analytics in the Cloud survey

October 6, 2011

We have had great response to our Predictive Analytics in the Cloud survey – thanks to KD Nuggets for their support in particular this last week – and I have recorded a podcast with some of the initial highlights. We are leaving the survey open through the end of Predictive Analytics World so you can [...]

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Does IT management think about predictive analytics in the cloud?

October 3, 2011

I have been reviewing the first set of responses to our Predictive Analytics in the Cloud survey over at SmartData Collective and there are a couple of interesting demographic notes. First there is a complete absence of IT Management. We have a pretty good sprinkling of IT Executive Leadership – not as many as Line [...]

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Decision Management related events Fall 2011

August 23, 2011

This is an update of an earlier post on Decision Technology Events for October 2011
There are a number of great events related to Decision Management themes and technology platforms this Fall.  Here’s my list so far:

Computerworld BI & Analytics Perspectives 2011, 18-20 September, Phoenix, AZ @BIAPCW
I am giving the opening keynote “From Business Intelligence to Predictive [...]

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First Look – Causata

August 11, 2011

Causata is a software company founded in early 2009 with a heritage from the online space – behavioral targeting on the web and database marketing. They are headquartered here in Silicon Valley with engineering in London and the team has experience across companies like Touch Clarity, Omniture, Interwoven, DoubleClick, RedHat, Skype, eBay and others.
Causata sees [...]

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First Look – Clario Core

July 26, 2011

Clario Analytics has been marketing cloud-based analytic solutions since 2008. The company has been going to market with a general purpose analytic platform – Clario Platform, offering predictive analytic model development in the cloud – across multiple verticals. In addition, they leveraged their deep experience in marketing optimization and developed Clario Stream, a marketing optimization [...]

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Computerworld BI Keynote – From Business Intelligence to Predictive Analytics

July 25, 2011

[ September 19, 2011; 8:45 am to 9:30 am. 8:45 am to 9:30 am. ] I am giving the opening keynote at the Computerworld BI & Analytics Perspective Conference on September 19 2011.

The data you have, the way you analyze it, and the way you act on this analysis drives better business outcomes. To make the most of your data you need to do more than just adopt predictive analytics [...]

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First Look – Modern Analytics

July 21, 2011

Modern Analytics was founded in 2001 by a team that originally met building analytical capabilities for a major European bank. They wanted to see if they could make it easier to deliver the kind of analytic infrastructure they had developed for the bank. Since then, they have worked in many industries and have developed this [...]

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New white paper on uplift modeling with predictive analytics

June 30, 2011

My buddy Eric Siegel has just released a new white paper on Uplift Modeling: Predictive Analytics Can’t Optimize Marketing Decisions Without It. Here’s what he says about it:
To drive business decisions for maximal impact, analytical models must predict the marketing influence of each decision on customer buying behavior. Uplift modeling provides the means [...]

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First Look – Oracle Real-Time Decisions Manager

June 6, 2011

Oracle Real-Time Decisions (RTD) is Oracle’s core Decision Management product and I have reviewed it before (see this First Look – Oracle RTD 3 and this one on the Oracle RTD Roadmap). With the release of “Oracle RTD Base Application Release 3.1” in May 2011 Oracle introduced their new “Decision Manager” application. Oracle RTD now [...]

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Social Media Analytics with IBM

June 2, 2011

IBM sees Social Media Analytics as part of Customer Analytics rather than as a separate category – the reason for analyzing social media is to better understand customers and what they are thinking. It is not enough, says IBM, to understand and analyze social media. This understanding must be integrated with other kinds of analytics [...]

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Predictive Analytics spotlight from IBM

June 2, 2011

Deepak Advani kicked off day 2. SPSS was acquired by IBM in 2009 and, like all acquisitions, has to report on how well it has met the expectations set at acquisition time. SPSS has beaten every target set for it at acquisition and reviews have apparently been a “bit of a love fest”. SPSS has [...]

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IBM Analytics customer stories

June 1, 2011

A number of customers participated in a panel of analytics success stories. Each one was interesting and powerful in its own right and each prompted a Decision Management suggestion for someone at that stage in developing and deploying analytics.
Argos Risk is a web-based online subscription risk management service. Argos offers actionable risk insight for business [...]

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IBM’s Big Data Platform and Decision Management

May 24, 2011

IBM has recently announced a new strategy for bringing Big Data to the enterprise. In particular this includes InfoSphere Streams v2 (announced April 12) and InfoSphere BigInsights 1.1 announced today. Big Data is an issue, of course, largely because the amount of data available to organizations is growing rapidly. Surveys show that many managers already [...]

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