February 17, 2011
Toovio was founded by a group of ex-database marketers who have extensive consulting and implementation experience with various marketing, decision management, and analytics products. Their backgrounds in real-time/database marketing in terms of analytics, building tools and using existing products has led them to develop their own solution. What they call their “Service-as-a-Service” (I would call [...]
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February 8, 2011
Syndicated from International Institute for Analytics
Tom Davenport pointed me to an interesting article recently – Judgment Call or Automated Decision—Or Both? – by Jan Abrams. It’s an interesting article and I go back and forth as I read it in terms of agreeing or disagreeing with Jan.
First, let me say that the use of automated [...]
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