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loyalty

Book Review – Chocolates on the pillow aren’t enough

May 8, 2007

Chocolates on the Pillow Aren’t Enough: Reinventing The Customer Experience
I have just finished Jonathan Tisch’s book Chocolates on the Pillow Aren’t Enough: Reinventing The Customer Experience.The author is Loews Hotels chairman and CEO and is clearly very knowledgeable about the customer experience and how to improve it.
The book has two main sections – a problem/solution [...]

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