Posts tagged as:

loyalty

Integrating customer preferences

September 8, 2009

Syndicated from ebizQ
I was talking to an interesting company today – TOA Technologies (review tomorrow) – and as we were talking we touched on something I think it both a great idea and underrated – the use of business rules to integrate customer preferences. We all know that giving customers an ability to influence our [...]

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Using busines rules in stable, core processes

September 3, 2009

Talking with SAP today I made the comment that the best place to use business rules was often in stable, core business processes because those processes don’t change, only the decision rules within them. This clearly struck a chord with @GregChase and it made me think I should write a slightly longer version of what [...]

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How can decision management help with customer engagement?

July 30, 2009

Shantanu Narayen of Adobe recently said “Engagement is the new business mandate” and when Denise Shiffman (author of The Age of Engage) spoke at a recent CMO summit she added:
As I talk to customers, partners, and employees, it becomes increasingly clear to me that the health of a company relies on the extent to which [...]

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Customer Stories from the SAS Global Forum

April 1, 2009

Syndicated from BeyeNetwork
Last week I posted a couple of times about my impressions from the SAS Global Forum. In one post I said that “SAS customers talk about the great results they get when they put their predictive analytics to work in operational systems” so I thought I should expand on that a little, using [...]

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Driving customer loyalty in a disaggregated industry

March 12, 2009

Steve Zannos of NEW Customer Service Companies presented on customer loyalty in an industry with lots of third parties involved. NEW provides service support to companies who sell products and works with 30,000 independent service agents – everything from single technicians to large depots to national networks. They try to drive customer loyalty through this [...]

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Decision Management focuses on Microdecisions for Macro Impact

March 5, 2009

Syndicated from ebizQ
Tom Davenport had a post today on Microdecisions for Macro Impact that pointed out on the key benefits of decision management, with its focus on operational decisions:
If you can identify a few key microdecisions that can be addressed and improved, you can often dramatically improve performance.
“Micro decisions” is a phrase Neil and I [...]

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19th Century Decision Management

March 4, 2009

Syndicated from ebizQ
John Reynolds over on the Thoughtful Programmer had a great post a little while back – 19th Century BPMS. In it he said
I sometime find it useful to describe a BPMS in terms of things and people that you probably would have found in an office or factory in the 1890s
This struck me as [...]

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Predictive Modeling for E-Mail Marketing

February 20, 2009

Syndicated from Smart Data Collective
Arthur Hughes (author of Strategic Database Marketing) and Anna Lu of e-Dialog.com presented on predictive modeling for e-mail marketing. Arthur has been developing databases for database marketing for 30 years or so. Initially he focused on databases but found that people could not use them to make money and that led [...]

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On Best Buy’s success and being decision-centric

November 19, 2008

Last week I saw a post comparing Best Buy and Circuit City – one thriving and one going into bankruptcy – and it made me think about the role of decision management in Best Buy’s success. I have head Best Buy present various times an a number of elements of their successful customer-centricity strategy are [...]

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Treat your customers as people by managing customer treatment decisions

November 7, 2008

Great comment from monkchips on twitter today:
the key to customer relationship management is to treat your clients as people rather than accounts. everything else follows from that.
Of course the challenge is how to make sure that all the people who work for you and all the systems your clients use do this. While you can [...]

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Integrating Predictive Analytics and BRM to Improve Health Plan Member Experience

October 30, 2008

Two gentlemen from Deloitte presented Integrating Predictive Analytics and BRM to Improve Health Plan Member Experience. 80% of healthcare costs are incurred by 20% of members and traditionally the 20% get all the focus. Analytics and data mining get applied to claims, authorization, costs as a result. Segmentation focuses on the unprofitable and unhealthy. Increasingly [...]

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Not just web personalization, extreme personalization

October 24, 2008

Tim Walters of Forrester had an interesting post this week – Is Web Personalization Now A Matter Of “Thurvival”? in which he emphasized that, even in a downturn, getting better at web personalization has a payoff. Now I think personalization is a good thing and the evidence that it results in more engagement, better results [...]

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Making decisions about loyalty programs

September 16, 2008

1:1 had a nice piece on the growing role of loyalty programs in retail. This noted the “Growing sophistication in loyalty programs” among retailers and, in particular, the use of loyalty program data not just to calculate lifetime customer value but also to build competitive advantage. This second aspect is the one I always find [...]

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Getting to Analytic Decisions (Lessons from the CMO Summit #1)

September 8, 2008

A colleague attended the Aberdeen CMO Summit last week and took some great notes. I am going to have a couple of posts this week based on her notes. First up, some lessons from Paul DePodesta (of the Padres). Paul focused on some of the challenges of moving from judgmental to more analytic decision [...]

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Here’s one way to institutionalize great service

August 18, 2008

David Rance had a nice piece on CustomerThink called Great Service Has to Be Institutionalized if It Is to Become the Norm. In this post he identifies decision making as important, which I think is true. Now his focus is on culture (very important) but mine is different. What if you used your systems to [...]

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Using decision management to build loyalty and grow

July 3, 2008

Three articles on loyalty caught my eye this week. First 1:1 had a nice piece on Loyalty Equals Growth for Sony. Sony is a company to which many people are already loyal so it was interesting to see that a formal loyalty program was still a priority for them. Talking about their combined CRM and [...]

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Bringing IT from the Back Office to the Boardroom

May 21, 2008

Marta Foster from Proctor and Gamble gave this presentation. Marta has been at P&G for 30 years and is now in charge of their IT operations. P&G is well known and is the largest consumer products company in the world with over $80B in sales. They have 138,000 employees, 200 brands in 160 countries and [...]

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Live from InterACT – Closing Keynote

April 30, 2008

Ted Iacobuzio of TowerGroup gave the closing keynote, expanding on the survey results Fair Isaac announced today. More than 100 of the InterACT attendees took the survey – clearly this is top of mind. Some highlights:

Lenders appreciate the need for integrated customer information and multi-product decisioning
Lenders are not all at the same speed in implementation
Respondents [...]

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Using EDM to effectively allocate resources

February 5, 2008

Continuing my series on using EDM to manage in a recession, allocating resources effectively. In a recession resources are, almost always, constrained and so the proper and effective allocation of resources can be critical. Enterprise Decision Management, EDM, is particularly useful in allocating resources to customers. This plays out in a couple of key ways.
Firstly, [...]

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Using EDM to keep loyalty where you want it

January 16, 2008

There are many views of loyalty but one of the most prevalent and compelling is the idea that large, multi-national, multi-channel organizations must generate the same feelings as local stores, local branches do. The sense that the people with whom you deal know you, value your business, tailor their response to you. Jim Berkowitz in [...]

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