Posts tagged as:

Long Tail

Analyzing and predicting user satisfaction with sponsored search

February 20, 2009

Syndicated from Smart Data Collective
Sugato Basu from Google presented on sponsored search (Ad Words) and how you can predict bounce rate, and thus user satisfaction, for a new ad. Ad Words, of course, are displayed when a search is made and tracking results involves tracking who clicks on the ads and whether they convert, explore [...]

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As content on demand grows, so must decision management

September 10, 2008

The Conference Board recently announced strong growth in online content or content-on-demand. The press release can be summarized by this comment:
Fundamentally, consumers expect content to be available when they want it, and on the screen of their choice
This, of course, creates both a challenge and an opportunity for those providing content. The challenge is that [...]

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Using EDM for ‘Long Tail’ Algorithms

February 19, 2008

I saw this post recently – “The fat tail will be human, the medium tail social, the long tail algorithmic” – in which Chris Anderson (author of The Long Tail) says “The short head will be human, the fat middle social and the long tail algorithmic”. This made me think some more about the role [...]

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Book Review – Chocolates on the pillow aren’t enough

May 8, 2007

Chocolates on the Pillow Aren’t Enough: Reinventing The Customer Experience
I have just finished Jonathan Tisch’s book Chocolates on the Pillow Aren’t Enough: Reinventing The Customer Experience.The author is Loews Hotels chairman and CEO and is clearly very knowledgeable about the customer experience and how to improve it.
The book has two main sections – a problem/solution [...]

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Book Review – The Long Tail

November 26, 2006

The Long Tail: Why the Future of Business is Selling Less of More
Chris Anderson does a nice job of introducing some key concepts that are redefining business in the Internet era. As he says “The era of one-size-fits-all is ending, and in its place is something new, a market of multitudes”. In this world the [...]

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