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Ginni Rometty kicked off day two of the IBM Interconnect conference, with a pitch that cloud is changing IT, business and indeed society. Cloud, and the IBM Cloud in particular, she says will allow a new generation of business and change the world. Cloud is already 17% of IBM's business and clearly Ginni sees this [...]

Continuing in the analyst program at IBM's World of Watson event with Beth Smith, GM Offerings and Technology for IBM Watson, introducing some Watson elements for Conversation - one of the four C's of Watson (Cloud, Content, Compute and Conversation). Watson, at its core, is about finding knowledge in noisy data at enormous scale. Watson listens to [...]

Customer Intelligence is a core focus for SAS. Over the last year, real-time next best action, optimization, marketing efficiency are driving investments in Customer Intelligence in the SAS customer base. More organizations have initiatives focused on improving the customer experience, integrating digital silos for a digital experience and big data. The Customer Intelligence product is designed [...]

Next up was a discussion of the Teradata Marketing applications with a presentation from MGM Resorts. I wrote about their marketing solutions back in 2013. These solutions have evolved and include in-house and acquired technology like Market Helm, Aprimo and others. These solutions are designed to bring cross-channel consistency and customer specificity. Individualization, real-time interaction, [...]

Last week OpenText acquired Actuate and their CEO, Mark Barrenechea, blogged about the acquisition. As Mark says "analytics are a hot technology" so mergers and acquisitions in the analytic space are to be expected. With OpenText's focus on Enterprise Information Management and its strong content management capabilities, an analytics firm like Actuate makes good sense. OpenText already had content management, business process [...]

I blogged a little about the tech preview of IBM’s Operational Decision Manager – Advanced product when I was at IMPACT and I recently got a full briefing on the new ODM Advanced release. ODM Advanced has been under development for about 2 years with early access for customers back in late 2013 and technology [...]

This week's white paper is an oldie but goodie - The Case for Centralized Customer Decisioning An Imperative for Every Channel, Every Interaction Marketing understands customers better than any other single group, and should own customer treatment decisions. As marketers strive for a genuine dialogue with their customers, an interactive and personalized experience that builds brand [...]

My final session of the event is George Mathew's General Session on the product and its roadmap. George recapped Alteryx's laser focus on data analysts - who make up a big chunk of the audience here - and their focus on making the next best decision. It's great to see the focus on decision-making not just [...]

Continuing the IBM Big Data and Analytics event we come to Watson. Watson is designed to understand natural language, human-style communication. Watson then trawls through a potentially very large amount of material to create and score some hypotheses as answers for these questions and returns them. With each interaction it also learns what works, what the better answer [...]

McKinsey came on stage talking about digitization. They see that different industries are at different points in the digital disruption. New trends begin and early adopters grow, start transforming mainstream companies and then a tipping point is reached where some incumbents die. So, for instance, disruption of retail banking is just starting while traditional media/video stores, for instance, [...]

Rob Walker kicked off day 2 of PegaWorld talking about Decision Management and the role of analytics in customer engagement. He began by talking about John Boyd and his theory of engagement - the OODA loop - Observe, Orient, Decide and Act (something I referenced in Decision Management Systems: A Practical Guide to Using Business Rules and [...]

OnStar presented at PegaWorld on their use of Pega Decision Management (the old Chordiant product) for managing telematics to improve customer experience. OnStar handles 7M customers worldwide and about 4 calls per second. It has handled more than 780M customer interactions to date including 3.8M emergencies and nearly 10M remote door unlocks. OnStar began as a [...]

Kerim Akgonul came up next to talk products, in particular Pega 7. Pega 7 was released last year and is being used around the world. Pega 7 focused on several elements: Visibility through the common case interface Speed and accuracy through automation of processes and decisions Speed and accuracy also of development, making it easier [...]

Next up an executive panel on digital transformation from the C-Suite with a CTO, a CIO and a CFO from Lloyds Bank, UnitedHealthcare and the FBI. UnitedHealthcare's key element for digital transformation was a focus on members, consumers rather than on enterprise customers. For instance this means delivering customer service interactions that are not disjointed based on internal processes. [...]

Tangerine Bank, an IBM customer, kicked off IBM IMPACT 2014 discussing how they are using technology to re-imagining and simplifying banking. In particular Tangerine is focused on becoming a mobile-centric or mobile first bank. They are trying to raise the bar on mobile banking applications, adding things such as voice activation and offline access. Working with [...]

I recently got an update from Pegasystems focused on their recent release 7 of the Pegasystems Decision Management product. Last year (2013) Pegasystems had a good year, breaking $500M in revenue while showing a 55% increase in license and backlog. They are forecasting $576M in 2014 and report particular interest in predictive analytics, analytic marketing [...]

I am part of a panel at IBM's IMPACT 2014 on New Systems Meet New Business Challenges: Turn Data into Insight to Make More Accurate Decisions  (BDL-1378), Monday April 28 at 5:15pm Interactive systems, mobile devices, and social networks generate more data every day - and this is not going to stop. Making sense of this astronomic amount [...]

As part of my ongoing series on Marketing Decision Management solutions I recently caught up with Granata Decision Systems. Granata was founded in 2012 by folks from the University of Toronto who specialize in optimization and AI. GDS' product is a marketing optimization solution targeted at organizations with a relatively sophisticated customer analytics environment who [...]

I am giving a live webinar on March 17, 2014 “Nurture Customer Loyalty With Personalized Messages and Channel Alignment.”  There's a free 10-minute preview segment now available - View Free Preview   As more customers use more channels it's challenging to deliver personalized, targeted messages across channels and over time. To meet this challenge, organizations should focus on the right [...]

I am giving a webinar on Nurture Customer Loyalty With Personalized Messages and Channel Alignment for the Association of Strategic Marketing on March 17 at 1:00pm Eastern More customers are using more channels and with the growth in mobile and other automated channels it's challenging to deliver personalized, targeted messages across channels and over time. One-size-doesn't-really-fit-anyone [...]