interaction

New White Paper: Managing the Next Best Activity Decision

January 20, 2012

I have recently finished a new white paper on Managing the Next Best Activity Decision, sponsored by KXEN.
Every interaction with your customers is an opportunity to build your relationship. It could be a personalized marketing offer or proactive customer service. To make sure this interaction maximizes the value of your customer relationship, many organizations are developing [...]

Read the full article →

Giving retail banking customers what they want

January 2, 2012

Jim Davis of SAS had an interesting post back in October - What do retail banking customers want?- in which he talked about the results of some consumer surveys and the banking industry’s response. The three results Jim discussed were clarity and fairness, easy access and quality customer experience. Interestingly I see all three of these [...]

Read the full article →

Webinar: Managing the Next Best Activity Decision with Predictive Analytics

December 21, 2011

[ January 24, 2012; 11:00 am to 12:00 pm. ] I am giving a webinar with KXEN on January 24th at 11am Pacific/2pm Eastern on Next Best Activity decisions
Every interaction with your customers is an opportunity to build your relationship. It could be a personalized marketing offer or proactive customer service. To make sure this interaction maximizes the value of your customer relationship, many organizations [...]

Read the full article →

Begin with the Decision in Mind #BBCCon11

November 2, 2011

I had no slides for my session but I thought I would post my notes or outline:
I have just written a new book called Decision Management Systems about a class of system not widely deployed in organizations. They’re not new systems – I have been talking about them and helping people build them for the [...]

Read the full article →

Business Analytics – the power to meet your priorities #iod11

October 25, 2011

Eric Yau kicked off the business analytics keynote today, saying that they are going to focus in on the 3+3 areas discussed yesterday and with that he introduced Deepak Advani. Deepak introduced some key IT trends – rising data volumes, high volume decisions that require decision automation and LOB demanding more flexibility and independence – [...]

Read the full article →

Blaze Advisor 7 Sneak Peek First Look

September 26, 2011

I got a chance to catch up with FICO to talk about the new release of Blaze Advisor recently. FICO has  a set of decision management solutions consisting of tools (primarily the Blaze Advisor business rules management system, the Model Builder predictive analytic workbench, Decision Optimizer and the Xpress Optimization Suite), applications and analytics (scores [...]

Read the full article →

First Look – Causata

August 11, 2011

Causata is a software company founded in early 2009 with a heritage from the online space – behavioral targeting on the web and database marketing. They are headquartered here in Silicon Valley with engineering in London and the team has experience across companies like Touch Clarity, Omniture, Interwoven, DoubleClick, RedHat, Skype, eBay and others.
Causata sees [...]

Read the full article →

First Look – Modern Analytics

July 21, 2011

Modern Analytics was founded in 2001 by a team that originally met building analytical capabilities for a major European bank. They wanted to see if they could make it easier to deliver the kind of analytic infrastructure they had developed for the bank. Since then, they have worked in many industries and have developed this [...]

Read the full article →

First Look – Oracle Real-Time Decisions Manager

June 6, 2011

Oracle Real-Time Decisions (RTD) is Oracle’s core Decision Management product and I have reviewed it before (see this First Look – Oracle RTD 3 and this one on the Oracle RTD Roadmap). With the release of “Oracle RTD Base Application Release 3.1” in May 2011 Oracle introduced their new “Decision Manager” application. Oracle RTD now [...]

Read the full article →

The Essential CIO and Decision Management

May 18, 2011

IBM recently surveyed CIOs as part of their ongoing CxO research. This was the second time they did this – 2009 was the first. They just released the results of their analysis of the 3,000 interviews they conducted in 71 countries. The results are summarized in the body of the post along with some Decision [...]

Read the full article →

Some thoughts on using analytics about your staff to improve customer treatment

May 9, 2011

Some time ago I wrote piece about Talent Analytics. After some discussions with them I realized that my thinking about talent or HR analytics has been too limited. Sure, I have seen how it might help with the kind of recruiting, team management and merger assessments that Talent Analytics does. But Talent Analytics made the [...]

Read the full article →

First Look – Sparkling Logic

April 27, 2011

Sparkling Logic is a new company founded by a couple of old colleagues of mine and focused on what they call “Social Logic”. They have developed a social, cloud-based environment designed to help companies find the best, most defined decision logic that launched today at the Gartner BPM Summit. Fundamentally the new platform aims to [...]

Read the full article →

SAP Run Better Tour – Geoffrey Moore

February 23, 2011

After yesterday’s sneak peak the BI 4 launch event – the “Run Better Tour” – kicked off this morning with the main tent event. Geoffrey Moore focused on changes in enterprise IT – specifically the move from what he calls systems of record to “systems of engagement” driven by the consumerization of IT. Enterprise IT [...]

Read the full article →

First Look – Toovio

February 17, 2011

Toovio was founded by a group of ex-database marketers who have extensive consulting and implementation experience with various marketing, decision management, and analytics products. Their backgrounds in real-time/database marketing in terms of analytics, building tools and using existing products has led them to develop their own solution. What they call their “Service-as-a-Service” (I would call [...]

Read the full article →

First Look – Conductrics

January 27, 2011

I got a briefing from Conductrics recently. Conductrics is a start up delivering an agent-based decision optimization solution focused on next best action or next best message. Designed for a website, mobile application or even a POS it uses machine learning techniques to optimize the behavior of the site/application to meet some overarching objectives – [...]

Read the full article →

First Look – Market Helm

January 11, 2011

Helm Interaction Management is a new company, founded in 2009, and focused on solutions related to inbound marketing and customer interaction management.  Helm has developed a suite of inbound marketing products designed specifically for the cloud. With Market Helm™ business users can quickly create and deploy very targeted messages into any customer- or agent-facing application.
Helm [...]

Read the full article →

First Look – SAS Customer Intelligence

January 4, 2011

I got a quick update from the customer intelligence folks at SAS recently. Customer Intelligence is SAS’ largest solution line (with dedicated sales, marketing and engineering) and they are projecting to have a record year in 2010. SAS describes their SAS  Customer Intelligence Suite as providing three core benefits for organizations, each based on a [...]

Read the full article →

First Look – General Intelletics

November 30, 2010

I met General Intelletics at the recent Building Business Capability conference. The founder has been working in artificial intelligence and configurators for about 10 years. One of his clients wanted to put together an insurance program for a gold mine in Turkey – total premiums of about $4M/year. He found that there are no real [...]

Read the full article →

Analytics and the art of selling

November 23, 2010

I saw this interesting McKinsey piece recently – Rediscovering the art of selling – McKinsey Quarterly – Retail & Consumer Goods – Strategy & Analysis – and I was struck by the value of analytics in this context. What retailers really need to do, according to McKinsey, is focus on hiring sales people with personality, [...]

Read the full article →

Customer intimacy #bas2010

September 29, 2010

Customer intimacy is a hot topic these days. Customers are getting more complex because not only are they using multiple channels but because they have multiple online personalities – work, home, on behalf of a parent or child and so on. The fact that consumers trust each other (78%) but not ads (13% trust for [...]

Read the full article →

← Previous Entries