interaction

IBM IMPACT Forbes Mini Main Tent

April 30, 2012

The Forbes Mini Main Tent was kicked off by Mike Perlis, CEO of Forbes. Mike focused on how to build a business as strong as the Forbes brand – something with four legs:

Keep print business on track
Build the digital business for growth
Develop brand extensions like conferences and international
Become a great technology company

This last one is [...]

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IBM IMPACT 2012 Opening Keynotes

April 30, 2012

After a great introductory session from Walter Isaacson (biographer of Einstein, Franklin and Jobs), we kicked off the main session at IBM’s largest IMPACT conference with over 8,500 attendees with a focus on re-thinking IT.
Marie Wieck started by discussing how core applications are changing. IBM claims that $5Trillion run on IBM hardware. These systems must [...]

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Smarter Analytics Leadership Summit Opening #smarteranalytics

March 20, 2012

Steve Mills kicked off the IBM Smarter Analytics Leadership Summit. Business Analytics matter, he says, as shown by the focus of CEOs (8 out of 10 expect complexity to increase, enterprises applying analytics are more successful etc). The need for analytics is pervasive, with every industry seeing a massive expansion in the volume of data [...]

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The power of Customer Decision Management

March 12, 2012

A few weeks ago Rob Brosnan wrote a nice piece on the Forrester blog – Is it time for Customer Decision Management? It’s a great piece and he described Customer Decision Management applications thus:
Customer decision management applications are tools that tailor the content, products, offers, and next actions presented to individual customers based on analytical [...]

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First Look – Bosch Software Innovations inubit Suite 6

February 29, 2012

Bosch Software Innovations (the company that emerged from Bosch’s acquisition of Innovations Software Technology with its Visual Rules BRM suite some years ago) acquired inubit last year and has been working to develop an integrated portfolio. The inubit acquisition came after a number of joint projects where customers used both inubit Suite for BPM and [...]

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New White Paper: Managing the Next Best Activity Decision

January 20, 2012

I have recently finished a new white paper on Managing the Next Best Activity Decision, sponsored by KXEN.
Every interaction with your customers is an opportunity to build your relationship. It could be a personalized marketing offer or proactive customer service. To make sure this interaction maximizes the value of your customer relationship, many organizations are developing [...]

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Giving retail banking customers what they want

January 2, 2012

Jim Davis of SAS had an interesting post back in October - What do retail banking customers want?- in which he talked about the results of some consumer surveys and the banking industry’s response. The three results Jim discussed were clarity and fairness, easy access and quality customer experience. Interestingly I see all three of these [...]

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Webinar: Managing the Next Best Activity Decision with Predictive Analytics

December 21, 2011

[ January 24, 2012; 11:00 am to 12:00 pm. ] I am giving a webinar with KXEN on January 24th at 11am Pacific/2pm Eastern on Next Best Activity decisions
Every interaction with your customers is an opportunity to build your relationship. It could be a personalized marketing offer or proactive customer service. To make sure this interaction maximizes the value of your customer relationship, many organizations [...]

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Begin with the Decision in Mind #BBCCon11

November 2, 2011

I had no slides for my session but I thought I would post my notes or outline:
I have just written a new book called Decision Management Systems about a class of system not widely deployed in organizations. They’re not new systems – I have been talking about them and helping people build them for the [...]

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Business Analytics – the power to meet your priorities #iod11

October 25, 2011

Eric Yau kicked off the business analytics keynote today, saying that they are going to focus in on the 3+3 areas discussed yesterday and with that he introduced Deepak Advani. Deepak introduced some key IT trends – rising data volumes, high volume decisions that require decision automation and LOB demanding more flexibility and independence – [...]

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Blaze Advisor 7 Sneak Peek First Look

September 26, 2011

I got a chance to catch up with FICO to talk about the new release of Blaze Advisor recently. FICO has  a set of decision management solutions consisting of tools (primarily the Blaze Advisor business rules management system, the Model Builder predictive analytic workbench, Decision Optimizer and the Xpress Optimization Suite), applications and analytics (scores [...]

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First Look – Causata

August 11, 2011

Causata is a software company founded in early 2009 with a heritage from the online space – behavioral targeting on the web and database marketing. They are headquartered here in Silicon Valley with engineering in London and the team has experience across companies like Touch Clarity, Omniture, Interwoven, DoubleClick, RedHat, Skype, eBay and others.
Causata sees [...]

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First Look – Modern Analytics

July 21, 2011

Modern Analytics was founded in 2001 by a team that originally met building analytical capabilities for a major European bank. They wanted to see if they could make it easier to deliver the kind of analytic infrastructure they had developed for the bank. Since then, they have worked in many industries and have developed this [...]

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The Essential CIO and Decision Management

May 18, 2011

IBM recently surveyed CIOs as part of their ongoing CxO research. This was the second time they did this – 2009 was the first. They just released the results of their analysis of the 3,000 interviews they conducted in 71 countries. The results are summarized in the body of the post along with some Decision [...]

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Some thoughts on using analytics about your staff to improve customer treatment

May 9, 2011

Some time ago I wrote piece about Talent Analytics. After some discussions with them I realized that my thinking about talent or HR analytics has been too limited. Sure, I have seen how it might help with the kind of recruiting, team management and merger assessments that Talent Analytics does. But Talent Analytics made the [...]

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First Look – Sparkling Logic

April 27, 2011

Sparkling Logic is a new company founded by a couple of old colleagues of mine and focused on what they call “Social Logic”. They have developed a social, cloud-based environment designed to help companies find the best, most defined decision logic that launched today at the Gartner BPM Summit. Fundamentally the new platform aims to [...]

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SAP Run Better Tour – Geoffrey Moore

February 23, 2011

After yesterday’s sneak peak the BI 4 launch event – the “Run Better Tour” – kicked off this morning with the main tent event. Geoffrey Moore focused on changes in enterprise IT – specifically the move from what he calls systems of record to “systems of engagement” driven by the consumerization of IT. Enterprise IT [...]

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First Look – Toovio

February 17, 2011

Toovio was founded by a group of ex-database marketers who have extensive consulting and implementation experience with various marketing, decision management, and analytics products. Their backgrounds in real-time/database marketing in terms of analytics, building tools and using existing products has led them to develop their own solution. What they call their “Service-as-a-Service” (I would call [...]

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First Look – Conductrics

January 27, 2011

I got a briefing from Conductrics recently. Conductrics is a start up delivering an agent-based decision optimization solution focused on next best action or next best message. Designed for a website, mobile application or even a POS it uses machine learning techniques to optimize the behavior of the site/application to meet some overarching objectives – [...]

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