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First Look – Cloudera

September 21, 2010

I got my first chance to catch up with the folks at Cloudera recently. Founded in 2008 Cloudera has nothing really to do with “cloud” and focuses instead on “big data” – helping organizations capture, integrate and analyze new sources of detailed business data. Cloudera like to describe themselves as the RedHat for Hadoop – [...]

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Analyzing and predicting user satisfaction with sponsored search

February 20, 2009

Syndicated from Smart Data Collective
Sugato Basu from Google presented on sponsored search (Ad Words) and how you can predict bounce rate, and thus user satisfaction, for a new ad. Ad Words, of course, are displayed when a search is made and tracking results involves tracking who clicks on the ads and whether they convert, explore [...]

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