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Last session for me at FICO World is SulAmerica (part of ING) talking about their work with FICO moving decision management applications to the cloud. Cloud is clearly a growth area for businesses, with much of companies’ IT  investment being pushed to the cloud. This move to the cloud turns applications to SaaS, middleware into [...]

First Look – Cloudera

I got my first chance to catch up with the folks at Cloudera recently. Founded in 2008 Cloudera has nothing really to do with “cloud” and focuses instead on “big data” – helping organizations capture, integrate and analyze new sources of detailed business data. Cloudera like to describe themselves as the RedHat for Hadoop – [...]

Syndicated from Smart Data Collective Sugato Basu from Google presented on sponsored search (Ad Words) and how you can predict bounce rate, and thus user satisfaction, for a new ad. Ad Words, of course, are displayed when a search is made and tracking results involves tracking who clicks on the ads and whether they convert, [...]