fulfillment

Teradata – Coca Cola and customer intelligence

April 27, 2010

Justin Honaman from Coca Cola presented on their use of Teradata in their customer intelligence program.  Coca Cola has a huge range of products, in many sizes, as well as dozens of bottlers and distribution partners. The 72 bottlers are limited to specific geographies, adding a layer of complexity to their business. Justin’s group, Customer [...]

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Live from IMPACT – Multi-channel retailing on SOA

April 7, 2008

Erik Klein from the WebSphere Commerce group at IBM and Scott Young from a consultant. Erik started by discussing the inhibitors to moving to multi-channel and customer-centric. These include:

Siloed business units
Applications that don’t integrate or support multi-channel operations
Redundant data in multiple systems, no single version of the truth

The different domains – web, store and enterprise [...]

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