March 12, 2012
A few weeks ago Rob Brosnan wrote a nice piece on the Forrester blog – Is it time for Customer Decision Management? It’s a great piece and he described Customer Decision Management applications thus:
Customer decision management applications are tools that tailor the content, products, offers, and next actions presented to individual customers based on analytical [...]
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July 5, 2011
John Rymer and Mike Gualtieri of Forrester have published two interesting new reports on business rules – The Future Of Business Rules Platforms and Market Overview: Business Rules Platforms 2011. The first of these is a short piece emphasizing the growing role of business rules management systems in event processing and in Decision Management. The [...]
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