forrester

The power of Customer Decision Management

March 12, 2012

A few weeks ago Rob Brosnan wrote a nice piece on the Forrester blog – Is it time for Customer Decision Management? It’s a great piece and he described Customer Decision Management applications thus:
Customer decision management applications are tools that tailor the content, products, offers, and next actions presented to individual customers based on analytical [...]

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New research on business rules from Forrester

July 5, 2011

John Rymer and Mike Gualtieri of Forrester have published two interesting new reports on business rules – The Future Of Business Rules Platforms and Market Overview: Business Rules Platforms 2011. The first of these is a short piece emphasizing the growing role of business rules management systems in event processing and in Decision Management. The [...]

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Business rules, accelerating change and Decision Management

January 4, 2011

Randy Heffner had a post late last year that I just got to – Business 2011 Gets Faster; Business Rules And SOA Policy Get More Important. Randy makes the key point that while the pace of change means you cannot afford to lock up your business logic in traditional code, you also can’t just let [...]

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Improving customer interactions one decision at a time

August 24, 2010

Syndicated from ebizQ
William Band at Forrester (@waband) recently tweeted that his next research project was:
When to use CRM apps vs BPM tools to improve customer interactions? Pros & Cons of each?
I replied that companies should be sure to manage customer treatment decisions too and he asked me to expand on that thought.
Every [...]

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More on decisions and decision management

July 29, 2010

Syndicated from B-Eye-Network
I recently wrote an article for the IIA on decisions, decision management and analytics. This was prompted by Tom Davenport’s recent interview on the Sloan Business Review on Reengineering your decision making processes about analytics and how companies make decisions. This interview also prompted Boris Evelson of Forrester to write this blog post [...]

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Some thoughts on SAP/Sybase, CEP and decisioning

May 13, 2010

There have been a number of twitter conversations around the recent SAP/Sybase news that make me want to write more than 140 characters in response. These fall into three main categories:

Does the announcement have an impact on those considering decision management strategies
What, exactly, do mobile workers need and does Sybase deliver this for [...]

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Is your legacy modernization program just “forward to the 70s”?

February 4, 2010

Syndicated from ebizQ

Phil Murphey, over at Forrester, had a post on  Apps Modernization – What are Your Top Priorities in 2010/11? that reminded me I wanted to write about modernization a little before the year got too far advanced. As Phil says the coming years are going to be really interesting:
Leading edge technologies will become [...]

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Centralized Decisioning with Forrester and Unica

September 14, 2009

[ September 22, 2009; 10:00 am to 11:00 am. ] I am presenting at a Unica sponsored webinar with Suresh Vittal of Forrester on Centralized Decisioning. Suresh has some great material on why companies must adopt centralized decisioning to remain, or become, effective marketers. I will discuss the core requirements for a centralized decisioning engine.

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Rebooting campaign management with centralized decisioning

September 14, 2009

I was reading Campaign Management Needs A Reboot by Suresh Vittal – Forrester Research recently as part of preparing for a webinar with Surresh (he and I are both presenting at a Unica webinar on Centralized Decisioning on the 22nd of this month). The paper make some great points and I particular liked the 8 [...]

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A message for the application developer in the mirror

July 7, 2009

Syndicated from ebizQ
Mike Gualtieri is always interesting over at the Forrester Blog For Application Development & Program Management Professionals. This week he has a post called Do Application Developers Need To Change Their Ways? In the post he asks developers to look at the person in the mirror (he’s been listening to Michael Jackson’s song [...]

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Nice report on the value of end-user developers

May 29, 2009

Syndicated from ebizQ
Mike Gualtieri of Forrester Research recently wrote a nice piece called Deputize End-User Developers To Deliver Business Agility And Reduce Costs. The report is available from Forrester (for subscribers and for those who purchase it) but the summary is on their website:
The ranks of businesspeople who are capable of developing applications are swelling [...]

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Empowering Business Users To Embrace Change

May 5, 2009

Connie Moore of Forrester presented on empowering business users to embrace change and began with a great quote from a customer – “Change NEVER settles down”! You need to embrace change and accept it as a norm – to accept that business processes and dynamic business processes. In this environment, business people play an essential [...]

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Business Rules to Programmers – Methink thou doest protest too much II

February 27, 2009

Syndicated from ebizQ
Continuing my response to – Programming Sucks! Or At Least, It Ought To it’s time to take some of the arguments Alex makes and show why I think his arguments should lead one to adopt a business rules approach. Despite the vociferousness of some of the comments and the tone of Alex’s post, [...]

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Forrester on event processing and business rules

February 23, 2009

Last month Mike Gualtieri and Charles Brett published “Must You Choose Between Business Rules And Complex Event Processing Platforms?” In this they ask and answer a question that has come up a fair bit recently:
How can you choose between investing in a business rules platform and a complex event processing (CEP) platform? The answer is [...]

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Focusing on decisions to improve the software end product

January 30, 2009

The Forrester Blog For Application Development & Program Management Professionals had a post on a 21st Century Software Development Process that reminded me of one of my favorite topics – the need for programmers, especially Agile programmers, to get on…

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Using decision management to manage risk

January 12, 2009

The Forrester Blog For Information & Knowledge Management Professionals had a nice post on The Growing Importance Of Enterprise Risk Management. One of the key points was this one:
2) They will focus on driving risk management into business decisions. Risk management is not new. Enterprises have internal auditors, Chief Risk Officers, and others responsible for [...]

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Business Rules Algorithms research from Forrester

January 7, 2009

Mike Gualtieri published a nice piece on business rules engine algorithms last July that I wanted to point out to my readers. Mike summarizes the mainstream rules engine algorithms into those that deliver inferencing at run time, those that execute…

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Not just web personalization, extreme personalization

October 24, 2008

Tim Walters of Forrester had an interesting post this week – Is Web Personalization Now A Matter Of “Thurvival”? in which he emphasized that, even in a downturn, getting better at web personalization has a payoff. Now I think personalization is a good thing and the evidence that it results in more engagement, better results [...]

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Last chance for the EDM Summit

October 16, 2008

There are only 12 Days Left to register for the first Enterprise Decision Management Summit so get off your butt and register!

Neil and I Co-Chairs and readers of the blog can get a discount. We are presenting twice – A Pre-Conference Tutorial Succeeding as a Decision-Centric Organization and a Keynote Competing [...]

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Using decision management to deliver intelligent business performance

August 5, 2008

Steve Cranford of PwC wrote an interesting piece called Bringing Order to Chaos (brought to my attention by Alan over at Tibco) that made me think. Steve’s focus is on the next software suite for enterprises (something he calls an Intelligent Business Performance Platform) consisting of business intelligence, business process and business rules. Reading this [...]

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