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Forrester analyst Mike Gualtieri asks “if analytics does not lead to more informed decisions and more effective actions, then why do it at all?” Specifically in a great post What Exactly The Heck Are Prescriptive Analytics? he says (emphasis mine) Prescriptive analytics is about using data and analytics to improve decisions and therefore the effectiveness of actions. Isn’t [...]

Next session for me at FICO World is one focused on where customer decisioning is going. John Rymer of Forrester began by presenting some of the major trends found in a recent Forrester survey conducted for FICO: Customer modeling is getting much more sophisticated as companies try and understand large numbers of customers more precisely [...]

I have been getting a bit behind with my blogging and tweeting recently but I was struck by a comment on Howard Dresner’s thread (@howarddresner) based on preliminary results from his survey (http://wisdomsurvey.com). #BetterDecisionMaking (so far) is the top goal for #BusinessIntelligence – wisdomsurvey.com #BIWisdom — Howard Dresner (@howarddresner) March 8, 2013 and Boris Evelson [...]

4. It will never work There is sometimes an almost irrational fear that this stuff does not work. Old school programmers who resist any technology that does not require JCL Organizations where it’s “just not how we do things here” “We are using methodology X and business rules does not fit” “We do agile programming [...]

A few weeks ago Rob Brosnan wrote a nice piece on the Forrester blog – Is it time for Customer Decision Management? It’s a great piece and he described Customer Decision Management applications thus: Customer decision management applications are tools that tailor the content, products, offers, and next actions presented to individual customers based on [...]

John Rymer and Mike Gualtieri of Forrester have published two interesting new reports on business rules – The Future Of Business Rules Platforms and Market Overview: Business Rules Platforms 2011. The first of these is a short piece emphasizing the growing role of business rules management systems in event processing and in Decision Management. The [...]

Randy Heffner had a post late last year that I just got to – Business 2011 Gets Faster; Business Rules And SOA Policy Get More Important. Randy makes the key point that while the pace of change means you cannot afford to lock up your business logic in traditional code, you also can’t just let [...]

Syndicated from ebizQ William Band at Forrester (@waband) recently tweeted that his next research project was: When to use CRM apps vs BPM tools to improve customer interactions? Pros & Cons of each? I replied that companies should be sure to manage customer treatment decisions too and he asked me to expand on that thought. [...]

Syndicated from B-Eye-Network I recently wrote an article for the IIA on decisions, decision management and analytics. This was prompted by Tom Davenport’s recent interview on the Sloan Business Review on Reengineering your decision making processes about analytics and how companies make decisions. This interview also prompted Boris Evelson of Forrester to write this blog [...]

There have been a number of twitter conversations around the recent SAP/Sybase news that make me want to write more than 140 characters in response. These fall into three main categories: Does the announcement have an impact on those considering decision management strategies What, exactly, do mobile workers need and does Sybase deliver this for [...]

Syndicated from ebizQ Phil Murphey, over at Forrester, had a post on  Apps Modernization – What are Your Top Priorities in 2010/11? that reminded me I wanted to write about modernization a little before the year got too far advanced. As Phil says the coming years are going to be really interesting: Leading edge technologies [...]

I am presenting at a Unica sponsored webinar with Suresh Vittal of Forrester on Centralized Decisioning. Suresh has some great material on why companies must adopt centralized decisioning to remain, or become, effective marketers. I will discuss the core requirements for a centralized decisioning engine.

I was reading Campaign Management Needs A Reboot by Suresh Vittal – Forrester Research recently as part of preparing for a webinar with Surresh (he and I are both presenting at a Unica webinar on Centralized Decisioning on the 22nd of this month). The paper make some great points and I particular liked the 8 [...]

Syndicated from ebizQ Mike Gualtieri is always interesting over at the Forrester Blog For Application Development & Program Management Professionals. This week he has a post called Do Application Developers Need To Change Their Ways? In the post he asks developers to look at the person in the mirror (he’s been listening to Michael Jackson’s [...]

Syndicated from ebizQ Mike Gualtieri of Forrester Research recently wrote a nice piece called Deputize End-User Developers To Deliver Business Agility And Reduce Costs. The report is available from Forrester (for subscribers and for those who purchase it) but the summary is on their website: The ranks of businesspeople who are capable of developing applications [...]

Connie Moore of Forrester presented on empowering business users to embrace change and began with a great quote from a customer – “Change NEVER settles down”! You need to embrace change and accept it as a norm – to accept that business processes and dynamic business processes. In this environment, business people play an essential [...]

Syndicated from ebizQ Continuing my response to – Programming Sucks! Or At Least, It Ought To it’s time to take some of the arguments Alex makes and show why I think his arguments should lead one to adopt a business rules approach. Despite the vociferousness of some of the comments and the tone of Alex’s [...]

Last month Mike Gualtieri and Charles Brett published “Must You Choose Between Business Rules And Complex Event Processing Platforms?” In this they ask and answer a question that has come up a fair bit recently: How can you choose between investing in a business rules platform and a complex event processing (CEP) platform? The answer [...]

The Forrester Blog For Application Development & Program Management Professionals had a post on a 21st Century Software Development Process that reminded me of one of my favorite topics – the need for programmers, especially Agile programmers, to get on…

The Forrester Blog For Information & Knowledge Management Professionals had a nice post on The Growing Importance Of Enterprise Risk Management. One of the key points was this one: 2) They will focus on driving risk management into business decisions. Risk management is not new. Enterprises have internal auditors, Chief Risk Officers, and others responsible [...]