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When the famous nerd webcomic XKCD pokes fun at how you use technology, it's probably time to try a different approach. Recently he posted on Machine Learning and took a swipe at the mindless way some people approach machine learning.  His characters discuss a "machine learning system" that involves pouring data into a big pile of linear [...]

I am teaching a tutorial at Building Business Capability 2017 on Decision-Centric Business Transformation: Decision Modeling, Monday November 6 at 1:30pm. Whether simplifying business processes; increasing straight through processing; applying big data, advanced analytics or AI/cognitive technology; or looking for dramatic reductions in time to market, many transformation opportunities require a focus on decision-making. In fact, [...]

I am teaching a workshop on Framing Analytic Requirements Using Decision Modeling October 18 at 1:30pm as part of  DMZ 2017, Hartford CT October 16-18 There’s no debate that the power of analytics comes from driving data-driven decision-making in an organization. Nevertheless, most analytic projects have only the vaguest sense of which decisions they are trying to [...]

Learning the basics of the Decision Model and Notation (DMN) standard doesn't take long - but using it effectively takes some experience. This July you have a chance to short-circuit the time it would usually take to gain this experience - at least if you can make it to London. On July 11 Jan Purchase [...]

I am giving a webinar on Success in Customer Next Best Action: Decision Modeling, Rules and Analytics Thursday, May 18, 2017 10:00 AM PDT Digitizing, personalizing and improving customer interactions is critical to business growth, customer retention and market engagement. Executives want to ensure that every interaction with every customer adds value – they want [...]

I recently worked with Tho Nguyen of Teradata on a white paper called Illuminate Dark Data for Deeper Insights While organizations of all sizes across all industries are keen on becoming data-driven, most focus on only a fraction of the many types of available data. Not accessing a fuller spectrum of data, including those from “dark [...]

DecisionCAMP 2017 is coming up July 11-14, 2017 at Birkbeck College, University of London. This is going to be a great opportunity to learn about decision modeling, the Decision Model and Notation (DMN) standard and related topics. In fact the week is full of great things to do if you are in London or can [...]

I am presenting at DecisionCAMP 2017 - The Role of Decision Models in Analytic Excellence - at 11:25am, Thursday July 14 Organizations are increasingly investing in data analytics to improve decision-making. Dashboards, self-service BI, data mining, predictive analytics, machine learning and cognitive technologies are being evaluated, deployed and used as organizations push to adopt data-driven [...]

I am co-presenting with Jan Purchase at DecisionCAMP 2017 - Mind the Gap-Lessons Learned in the Application of DMN to Large Projects - at 10:15am, Thursday July 13 Since the release of DMN 1.1 by the OMG in 2015, a growing number of organisations have sought to use it to model their key business decisions. [...]

One of our clients was presenting recently at a TDWI conference and was picked up on TechTarget - Analytics teams give data science applications real scientific rigor. It's a great article with some good tips about using a repeatable methodology like CRISP-DM, especially when combined with decision modeling as a way to capture business understanding and [...]

Equifax has been expanding beyond credit bureau data in recent years by providing better access to a broad range of their own fraud, employment, wealth, commercial and alternative data sources as well as 3rd party data to position themselves as an insights company. As part of this focus, their Decision Management platform, InterConnect, was rebuilt [...]

Humana presented at InterConnect 2017 on their use of business rules on z/OS. Humana is a 3M member health insurer and a user of IBM Operational Decision Manager (ODM), IBM's Business Rules Management System and has been focusing on using it to modernize some of their key mainframe systems - something that Humana is focusing on [...]

I am going to be at IBM InterConnect this week. I am speaking with Kaiser Permanente at 2pm on Monday - Pioneering Decision Services with Decision Modeling at Kaiser Permanente - so come by and here me and Renee speak about our successes with decision modeling with DMN (Decision Model and Notation), business rules and IBM Operational [...]

I am co-hosting a Decision Modeling Masterclass in association with DecisionCAMP 2017, 11 July 2017 in London with Jan Purchase, with whom I wrote “Real World Decision Modeling with DMN”. Decision modeling with the Decision Model and Notation (DMN) standard is fast becoming the definitive approach for sustained business engagement, improved traceability and flexible and analytic enterprise [...]

  The Decision Management Systems Platform Technologies Report began in early 2012 as a way to share our research and experience in building Decision Management Systems. Since then we have extended, updated and revised the report many times. This week we released the latest version - Version 8 - with a new, easier to use format. There [...]

First Look: Conductrics 3.0

I caught up with the folks from Conductrics to learn about their 3.0 release (I have blogged about Conductrics before). Conductrics has been in the decision optimization business for many years now. At its core Conductrics is about assigning customers to experiences. They recently released 3.0 with some new features. Conductrics Express is a point-and-click [...]

I have trained a lot of practitioners in the Decision Model and Notation (DMN) - I am closing in on 1,000 decision modeling trainees now - and one of the interesting questions is always their motivation for using decision models. As I look back across all the folks I have trained, four motivations seem to bubble [...]

I am speaking at the Global Big Data Conference in Santa Clara, CA in March on Don't Apply Big Data Analytics To The Wrong Problem: Put Decisions First One of the biggest challenges for analytics Teams is effective communication with their business partners. Too many projects fail to connect problems in the business environment to [...]

Forrester analyst Mike Gualtieri asks "if analytics does not lead to more informed decisions and more effective actions, then why do it at all?" Specifically in a great post What Exactly The Heck Are Prescriptive Analytics? he says (emphasis mine) Prescriptive analytics is about using data and analytics to improve decisions and therefore the effectiveness of actions. Isn’t [...]

I recently wrote three articles for KDnuggets on the potential for decision modeling in the context of the CRISP-DM methodology for analytic projects: Four Problems in Using CRISP-DM and How To Fix Them CRISP-DM is the leading approach for managing data mining, predictive analytic and data science projects. CRISP-DM is effective but many analytic projects neglect key [...]