decision

First Look: FICO Decision Optimizer

May 20, 2013

Decision optimizer is one of FICO’s Decision Management Tools and is designed to address some specific challenges in customer decisioning, particularly that there are often competing objectives and very large numbers of customers (and thus customer decisions) involved. Combine this with the many possible action combinations, uncertainty about what customers might do, as well as [...]

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Using Decision Management to improve call centers

May 19, 2013

I was struck over the weekend by this article on the BBC website - Call centre menu options catalogued by frustrated man. Essentially this guy has been documenting call center menus. As the article says
“He started the project after growing frustrated about the number of options and amount of recorded information on call centre menus.”
Mr Clarke [...]

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First Look: Sapiens DECISION update

May 16, 2013

I last got a briefing from Sapiens last year and I recently got an update on Sapiens DECISION release 3.2. Obviously Sapiens DECISION is focused on a robust and complete implementation of The Decision Model as described by KPI.
Governance has seen a major update in the recent release. Users create a Business Change Request to [...]

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First Look: Zementis Update 2013

May 14, 2013

It’s been over a year since I last got updated on Zementis (their 3.5 release of ADAPA and PMML Universal Plug-in). Since then they have been busy adding support for new platforms and signing new partnerships. Most recently they have announced a strategic alliance between Zementis and FICO, something Zementis sees as a big win for [...]

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White Paper of the Week- Beyond Business Agility

May 13, 2013

A new week and another new white paper. This week it is Beyond Business Agility: Becoming Adaptive and Analytic
Business rules are a powerful tool for developing agile systems. Moving forward, becoming analytic and adaptive as well as agile will be a source of competitive advantage. This white paper is based on my keynote from the Building Business [...]

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5 minutes on Mobile and Decision Management

May 13, 2013

While at IBM IMPACT this year I was interviewed about Decision Management, Mobile and more. Check out the video below:

If you want to access the white papers I mention you can find them on decisionmanagementsolutions.com/white-papers.

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@TDWI Executive Summit: Moving to Real-Time Analytic Decision Making with Decision Management

May 13, 2013

[ August 19, 2013; 11:15 am to 12:00 pm. ] I am speaking at the TDWI Executive Summit  in San Diego, August19th at 11:15am on Moving to Real-Time Analytic Decision Making with Decision Management
For organizations today, the right time to make a decision is increasingly in real time. Customers want responses in real time, supply chains must adapt to disruption in real time, and fraud must be [...]

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Decision Management and In-Memory Technology

May 10, 2013

In-memory databases and in-memory analytics are interesting technologies when it comes to Decision Management Systems. Memory is thousands of times faster than disk and the amount of memory on a node is increasing rapidly. Putting data is put in memory and executing analytics against it, especially if the analytics engine has plenty of memory too, can [...]

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First Look: SAP Real-Time Offer Management

May 9, 2013

As part of the ongoing blog series on Marketing Decision Management Solutions I got an update from SAP on Real-Time Offer Management. This is based on an acquisition made at the end of 2006 of a real time recommendation technology developed for the CRM market, with early adoption mainly by the competitive service industries – [...]

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White Paper of the week – Operationalizing Analytics

May 7, 2013

A new week and a new white paper. This week’s is Operationalizing Analytics
The most powerful examples of analytic success use Decision Management to deploy analytic insight into day to day operations helping organizations make more profitable operational decisions. This paper sponsored by SAS discusses both how to use a focus on decisions to ensure the right problem gets [...]

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Ignite at IMPACT: 5 minutes on Why Model Decisions?

May 7, 2013

While at IBM’s IMPACT I recorded an Ignite presentation. For those of you who don’t know, the idea behind Ignite presentations is that you get 5 minutes (exactly) and 20 slides that move every 15 seconds to make one point. I presented on Why Model Decisions? and the result is shown below. Decision requirements modeling [...]

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IBM Champion Video

May 5, 2013

As some of you know I am an IBM Champion for my work on Decision Management. As part of this year’s IMPACT event they interviewed a number of us and made this cute composite video. Enjoy

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Decisions in the cloud #ficoworld

May 2, 2013

Last session for me at FICO World is SulAmerica (part of ING) talking about their work with FICO moving decision management applications to the cloud. Cloud is clearly a growth area for businesses, with much of companies’ IT  investment being pushed to the cloud. This move to the cloud turns applications to SaaS, middleware into [...]

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The Era of Intimate Customer Decisioning #ficoworld

May 2, 2013

Next session for me at FICO World is one focused on where customer decisioning is going. John Rymer of Forrester began by presenting some of the major trends found in a recent Forrester survey conducted for FICO:

Customer modeling is getting much more sophisticated as companies try and understand large numbers of customers more precisely – [...]

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Internet of Things: A few speculative thoughts #ficoworld

May 2, 2013

Larry Rosenberger, FICO Research fellow, ex-FICO CEO and generally fascinating analytic thinker was up next to discuss analytics and the internet of things. For all the “speculative” in the title, Larry things the whole area of the internet of things is becoming more real and less speculative. Larry began by defining the internet of things. [...]

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Customer Intimacy and the 3rd Platform #ficoworld

May 2, 2013

Stuart Wells, the CTO of FICO, came up to give the keynote and talk about FICO’s big cloud announcements:

FICO Cloud-based Decision Management Platform (announcement here)
FICO Analytic Cloud (announcement here and sign up here)
Customer engagement applications  on this cloud platform announcement here (discussed also in this blog post).

Stuart began with a couple of stories. He told a story [...]

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First Look: FICO Marketing Products

May 2, 2013

I got a chance to catch up with FICO’s Marketing products as part of our ongoing blog series on Marketing Decision Management solutions. FICO has been transitioning from using its tools to build custom marketing solutions to delivering a complete solution specifically for marketing. They also acquired Entiera about a year ago and have integrated [...]

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5 Steps to Big Marketing #ficoworld

May 1, 2013

Josh Prismon and Matt Beck came up next to walk through a 5 step plan for Big Marketing – Marketing in the era of Big Data.

Admit you have a problem
Stop interrupting and start understanding
Create a personal dialogue guided by analytics
Continuously improve your decisions
Push out by building network effects

The context for this is the death of what they [...]

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Amazoned: How Financial Services can react to showrooming #ficoworld

May 1, 2013

I am attending FICO World and blogging some sessions. First up is one presented by Doug Clare and Sally Taylor-Schoff talking about the impact of showrooming on financial services. Showrooming, of course, is the practice of examining a product in a physical location and then buying it online. Consumers have more and more apps to [...]

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Decision Management Cases: Agility and Adaptability in Insurance, Travel & Healthcare

April 30, 2013

Here are the slides for my session at IBM IMPACT today

Decision Management Cases: Agility and Adaptability from James Taylor
Hope you enjoyed the posts from IMPACT. Don’t forget to sign up for the newsletter if you aren’t already and contact us if you need any help with Decision Management.
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