Posts tagged as:

decision tree

First Look – EpiAnalytics

February 23, 2009

I recently got a chance to discuss EpiAnalytics product offerings and see a brief demonstration. EpiAnalytics provides contact center analytics to improve customer service and technical support business processes using analytics (including text analytics) and decision automation to automate the manual analysis of leads and support emails. The results are then plugged into an engine [...]

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Business Rules Algorithms research from Forrester

January 7, 2009

Mike Gualtieri published a nice piece on business rules engine algorithms last July that I wanted to point out to my readers. Mike summarizes the mainstream rules engine algorithms into those that deliver inferencing at run time, those that execute…

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First Look Blaze Advisor 6.6

December 4, 2008

Blaze Advisor 6.6 is an incremental release to Fair Isaac’s business rules management system that has just become available. As Fair Isaac has used the product more extensively as the basis for its decisioning applications its own experience has driven a variety of useful features and this, combined with the Blaze Advisor team’s usual focus [...]

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Powering Next-Generation Predictive Applications with Oracle Data Mining (ODM)

December 2, 2008

Charlie Berger of Oracle presented on Powering Next-Generation Predictive Applications with Oracle Data Mining (ODM). Charlie joined Oracle from Thinking Machines about a decade ago and have been putting machine learning algorithms into the Oracle kernel. Data Mining, in database or otherwise, sifts through data to find hidden patterns, discover new insights and make predictions. [...]

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First Look – Predigy

November 20, 2008

Predigy is a technology originally developed by Intelligent Results (founded in 2001) that was acquired by First Data in 2007. It was originally focused on the military (particularly on the analysis of unstructured data) but has subsequently moved into commercial applications. Predigy is now a decisioning platform with some applications in banking, collections, telecommunications and [...]

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Optimizing Customer Lifecycle Management

October 30, 2008

David Griffith from CUNA Mutual Group talked about predictive analytics in a B2B environment. CUNA targets credit unions and cooperatives and their members with software and insurance products. CUNA Mutual needed to acquire new credit union accounts for direct insurance products – credit unions who sign up can offer a full range of insurance products [...]

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New Approaches to Creating, Simplifying and Visualizing Rules

October 30, 2008

Stuart Crawford from Fair Isaac’s R&D group presented on New Approaches to Creating, Simplifying and Visualizing Rules. While decision trees can be very clear, they can also become very complex. His group has been working on algorithms for simplifying decision trees. Because decision trees often have repeating sub-trees – pieces of the tree that are [...]

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Predictive Analytics Produces Business Rules That Deliver

October 29, 2008

Eric Siegel, who is chairing the new Predictive Analytics World show, presented on predictive analytics and business rules. Predictive analytics, says Eric, is a business intelligence technology that products a predictive score for each customer or prospect … and explanations thereof. These scores come from predictive models that are developed across your historical data. This [...]

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Rules in tables, spreadsheets and diagrams

October 29, 2008

Jan presented on Rules in tables, spreadsheets and diagrams: Towards High Definition Communication. Decision tables are ways to represent sets of rules and there are many ways to represent sets of rules including trees and graphs. Some ways of representing rules are clearer than others and some are better for validation of the rules. You [...]

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Impact Modeling and Maximizing Marketing Return

September 22, 2008

Nina Shikaloff discussed an analytics technique that I had not heard of – Impact Modeling. Impact Modeling is a decision modeling technique. Decisions on acquiring customers – what to offer for instance – managing customers and handling difficult customers are all important and it can be tricky to identify better ones. Impact modeling is about [...]

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A reader asks – what makes a company ready (for EDM)?

August 27, 2008

A reader had an interesting question this week. As a comment to Using decision management to deliver intelligent business performance he asked “What makes a company ready?”. I suspect my closing line “The products are, mostly, ready. Whether companies are is another question…” prompted this.
So, what makes a company ready for enterprise decision management – [...]

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First Look – ILOG and Relativity for legacy modernization

July 21, 2008

The folks at ILOG and Relativitiy recently announced a new integration between their products – Legacy IT Modernization enabled by ILOG and Relativity Technologies Business Rules Solutions. I got a chance to chat with them today about what was new and different in this latest attempt to bring legacy modernization and business rules together. Relativity’s [...]

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Live from InterACT – Optimal Pricing

April 29, 2008

Last full session today is Lisa Kart and Jean Zoch of Fair Isaac talking about optimal pricing – balancing profitability with competitiveness. Lisa’s focus, she says, is on what makes price optimization work. Price optimization is a very broad topic, even in financial services, but their focus is on being able to target price for [...]

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Live from InterACT – New Approaches to Strategies

April 28, 2008

Next up was Stuart Crawford, part of Fair Isaac’s extensive research staff, on new approaches to the creation, visualization and comparison of decision trees or, as Fair Isaac calls them, Strategies. Stuart has been working at Fair Isaac for many years and has a lot of background in analytics. This work is about how to [...]

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Book Review – Data Mining Techniques

December 26, 2006

Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management
This is one of the classic works on data mining and well worth the read.I really liked the book both because it is well written and because, although it drilled into a fair amount of detail about some of the techniques, it started each new section [...]

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Book Review – Blink

July 26, 2006

Blink: The Power of Thinking Without Thinking
The book is an easy read and full of wonderful stories and vignettes that illustrate Malcolm’s points. Essentially the book is about how people make rapid decisions, often before consciously processing the available data, and the good and bad consequences of this. We are all familiar with some of [...]

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