decision services

Business Rules Forum 2009 – Day 2 #brf

November 4, 2009

The second full day of the Business Rules Forum/Enterprise Decision Management Summit is over and once again I have been taking notes rather than blogging live. Once again there were some great sessions – today I heard Steve Hendrick of IDC, Sandeep Gupta of Equifax, Chaitan Sharma of DAASL, Zach Springborn of OneData and Mo [...]

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Corticon launches RulesWorld – free software

October 19, 2009

Cost, time and expertise are obstacles to business rules adoption. Corticon’s recently announced RulesWorld is designed to let individuals prove the value of rules without cost or risk. RulesWorld is an online community supplying learning materials, samples and forums as well as access to the software itself. All of this at no cost. Users can [...]

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A reader asks about decision services with multiple answers

September 28, 2009

One of the questions I get regularly can be summarized like this: I see how a decision service works when it returns an answer but can it return multiple answers? As one reader put it:
Suppose we want to go from India to the USA. There are number of alternatives and many flights that are available. [...]

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Removing decisioning from the SDLC

September 4, 2009

Syndicated from ebizQ
My friends at IDIOM had a great tweet today – @Intelligentform said:
#Decisioning objective:nothing less than the removal of decision management from the SDLC – automated decisions should be managed as content
I retweeted it (I’m @jamet123) but I thought it warranted a longer blog post about why this is a good idea and how [...]

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CEP = event correlation + decision management

September 2, 2009

There has been a lot of twittering between some of my colleagues (@CMatignon, @mgualtieri, @johnrrymer, @NeilRaden) around rules, decisioning and CEP. As such I thought I would write a quick blog post on the topic as it seems to me that the reason for confusion and for some of the back and forth I see [...]

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How can decision management help with customer engagement?

July 30, 2009

Shantanu Narayen of Adobe recently said “Engagement is the new business mandate” and when Denise Shiffman (author of The Age of Engage) spoke at a recent CMO summit she added:
As I talk to customers, partners, and employees, it becomes increasingly clear to me that the health of a company relies on the extent to which [...]

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Personalize customer relationships by personalizing decisions

July 28, 2009

Syndicated from BeyeNetwork
David Vergara wrote a nice piece over on Target Marketing recently – Use effective segmentation with predictive analytics to personalize customer relationships. David does a nice job of outlining the steps involved in a segmentation modeling, a key area for data mining and predictive analytics.
To adopt analytics to personalize customer relationships, however, I [...]

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Recommendation Engines- not as Complicated as You Think

July 15, 2009

Some time ago I saw this interesting little post -Recommendation Engine Secrets We Don’t Want You to Know: It’s not as Complicated as We’d Have You Think – that made the point that:
Most recommendation engines use one of a handful of methods that are well understood
And they are correct, of course. Recommendation engines involve some [...]

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A message for the application developer in the mirror

July 7, 2009

Syndicated from ebizQ
Mike Gualtieri is always interesting over at the Forrester Blog For Application Development & Program Management Professionals. This week he has a post called Do Application Developers Need To Change Their Ways? In the post he asks developers to look at the person in the mirror (he’s been listening to Michael Jackson’s song [...]

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First Look – Visual Rules 4.5

July 1, 2009

Yesterday Innovations Software Technology announced the latest release of Visual Rules – 4.5. This is the third in a series of related release and the enterprise components of Visual Rules (Team Server, Execution Server) have been the focus of the last few releases (4.3, 4.4 and now 4.5). I talked about 4.3/4.4 previously and got [...]

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New resources on decision management

June 29, 2009

A quick note to point out some newly available resources on decision management.
First, Claye Green of Technology Blue (a Decision Management Solutions partner) wrote a nice little piece on barriers to decision management success.
I have been busy too, writing some shorter briefs on Decision Management topics. These are available without registration from the Decision Management [...]

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First Look – Oracle Real-Time Decisions 3.0

June 24, 2009

I got a chance to get an overview of the latest release of Oracle Real-Time Decisions, 3.0. This is the platform for real-time decisions on which various applications (for call center, web etc) are built and sold as part of the Oracle Applications suite.
The vision of this product is to optimize “return on attention” – [...]

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First Look – IBM/ILOG BRMS 7.0

June 17, 2009

As previewed yesterday, ILOG (now an IBM company) is releasing the 7.0 products of their business rule management system (BRMS) family. These mark a big step forward for the ILOG product range. ILOG BRMS 7.0 has the standard BRMS components – an Eclipse-based development environment (Rule Studio), a web-based collaboration environment for non-technical users (Rule [...]

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Sneak Peek – ILOG Rules 7.0

June 16, 2009

ILOG, now an IBM company, is releasing the 7.0 version of their business rule management system (BRMS) family tomorrow (June 17th). Based on the demonstrations I saw, these mark a big step forward for the ILOG product range. I am going to post a full review tomorrow but I thought I would give everyone a [...]

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Here’s how micro decisions turn blasting into targeting

May 29, 2009

Ginger Conlon had a nice post this week – Don’t Blast. Target. – Think customers: The 1to1 Blog.
many marketers are still drawn to the ease of blasting to a broad audience, instead of targeting for maximum impact among those most likely to respond
If you are trying to make this transition from blasting to targeting – [...]

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Business Rules and Increasing Your Agility

May 21, 2009

Syndicated from ebizQ
Kirk Knoernschild had a great post on Application Platform Strategies Blog: Increasing Your Agility. I often blog about the power of business rules to improve agility (check out Decision Services and designing for change,Decision Management and software development – Agile and Achieving Agility – some notes after Gartner for instance) and I was [...]

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More on Business Rules in Legacy Modernization

May 18, 2009

Cyrus Montakab posted on Business Rules in Legacy Modernization recently in response to a post of mine and I wanted to respond to it. I wanted to respond in particular to his comment that:
even for the modules that can be fitted into a business rule, is it viable to re-architect re-factor the existing COBOL code [...]

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Here’s how you know you need business rules

May 14, 2009

Jim Sinur asked (and answered) a similar question on this blog recently – Do I Really Need a Business Rule Capability? Now I generally talk about Decision Services as the driver for business rules – services that answer business questions for other services – so how can you tell that a service is ideal for [...]

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Complementing IBM BPM with ILOG

May 5, 2009

A technical introduction to how ILOG’s product complement WebSphere Business Process Management products.  ILOG, of course, has a full-fledged Business Rules Management Systems or BRMS as well as an optimization engine (CPLEX), visualization tools and applications for supply chain management. This session focused on how the ILOG BRMS integrates with and complements the WebSphere BPM [...]

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Decision Services and designing for change

April 21, 2009

Syndicated from ebizQ
Todd Biske wrote an interesting piece titled Thoughts on designing for change that made me think about one of the real basics of decision management and reminded me of some comments Phil Wainewright made years ago about what happens to deployed services:
Services have to operate in the real world, where nothing can be [...]

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