decision optimization

First Look – Gurobi Optimization

March 2, 2011

Gurobi is the latest entrant to the mainstream optimization engine market (IBM/ILOG CPLEX and FICO Dash being the two main players with CPLEX having by far the largest market share). Gurobi was founded by Zonghau Gu, Ed Rothberg and Bob Bixby in 2008. The three of them were instrumental in the development of  CPLEX, the [...]

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First Look – Conductrics

January 27, 2011

I got a briefing from Conductrics recently. Conductrics is a start up delivering an agent-based decision optimization solution focused on next best action or next best message. Designed for a website, mobile application or even a POS it uses machine learning techniques to optimize the behavior of the site/application to meet some overarching objectives – [...]

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A reader asks about scorecards and why people use them

August 12, 2008

A reader sent me an interesting question after watching the ILOG seminar on scorecards and rules in which I participated earlier this week (recording of this rules and scorecards seminar is available). Here’s a summary of what he said:
One immediate comment I would have is that scorecarding seems to insert an extra unnecessary step. Rather [...]

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The power and challenges of decision management packages

June 8, 2008

David Greer had a cutely named post this week – The Engine That Can. David and I had a nice chat about eOptimize a few days ago and I thought I would respond to his post with some thoughts of my own. eOptimize’s product is unlike those often described as decision management applications – it [...]

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Live from InterACT – Optimal Pricing

April 29, 2008

Last full session today is Lisa Kart and Jean Zoch of Fair Isaac talking about optimal pricing – balancing profitability with competitiveness. Lisa’s focus, she says, is on what makes price optimization work. Price optimization is a very broad topic, even in financial services, but their focus is on being able to target price for [...]

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