decision model

First Look – Incanto

March 13, 2009

I got a chance to look at a new decision product this week – Incanto from Qualia Systems in the UK. Incanto is a decision modeling tool and the founders of the company describe their objective as providing both a “scribble pad” where you could have a continual development process, moving pieces around until what [...]

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Repositories, processes, decisions and more

September 29, 2008

Bruce Silver had an interesting article recently on The Next Innovation in BPMS in which he discusses the need for repository capabilities in BPM. Bruce makes the point that “next generation” repositories for process management must not only support process models, they must also support “decision models”, business object definitions, performance measurement information and service [...]

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Impact Modeling and Maximizing Marketing Return

September 22, 2008

Nina Shikaloff discussed an analytics technique that I had not heard of – Impact Modeling. Impact Modeling is a decision modeling technique. Decisions on acquiring customers – what to offer for instance – managing customers and handling difficult customers are all important and it can be tricky to identify better ones. Impact modeling is about [...]

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Live from InterACT – Optimal Pricing

April 29, 2008

Last full session today is Lisa Kart and Jean Zoch of Fair Isaac talking about optimal pricing – balancing profitability with competitiveness. Lisa’s focus, she says, is on what makes price optimization work. Price optimization is a very broad topic, even in financial services, but their focus is on being able to target price for [...]

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Here’s how one company is using EDM to improve healthcare

March 4, 2008

Silverlink is an interesting company whose approach is to apply science to drive healthcare behaviors in a scalable manner. They made some announcements today at the Health 2.0 conference. I recently got a chance to speak with the CEO (Stan Nowak) and his team. Silverlink has 50 healthcare clients representing 150 million lives (including 9 [...]

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