Posts tagged as:

decision mangement

Decision Mangement is where CRM goes next

January 18, 2009

Elana Anderson, now at Unica, wrote a nice piece titled Where CRM Goes Next for Baseline Magazine. In a short piece she highlights some of the key challenges for CRM/Marketing going foward:

It must become more focused on interactive marketing, engaging with customers
It must break free from old habits like fixed campaign schedules and a focus [...]

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Old Way, EDM way returns

May 27, 2008

One of the most fun things we did in the book was write about real success stories. We used an “Old Way” v “EDM Way” model for these. In the past I have written some blog posts using a similar style and today I have a new one.
Old Way
An online pharmacy (that the country trusts, [...]

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First Look – ILOG Scorecard Add-on

May 7, 2008

ILOG today announced a Scorecard modeler as an add-on for ILOG JRules ® (which I first saw at DIALOG). As their press release says, this add-in allows customers to “incorporate statistical scorecard models directly into decision services” – a key tenet of enterprise decision mangement or EDM. ILOG is targeting financial institutions clearly but apparently [...]

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Want EDM Success? How about a recipe for that?

March 28, 2008

Mike Kavitz had a great post on his blog today Want SOA Success? Try this Recipe. I really liked the article, not least because it was clearly based on hard-won experience on Mike’s part. Reading it I saw how similar an Enterprise Decision Management or EDM success recipe would be.

Research the living daylights out [...]

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First Look – Chordiant Decision Management

March 27, 2008

I had a chance to talk with Rob Walker last week about Chordiant and their decision management platform. Chordiant focuses on large customers – those with lots of decisions in markets such as retail banking, consumer lending, card services, insurance and communications. Their mantra is Customer Experience Management and they aim to deliver an improvement [...]

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First Look – Zementis ADAPA

March 25, 2008

A little while ago I got to talk to Mike Zeller and his team at Zementis about their decision management platform – ADAPA, what they call a predictive analytics decision engine. ADAPA stands for Adaptive Decision And Predictive Analytics.
The folks at Zementis started trying to solve a fairly common problem in organizations adopting data mining [...]

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Drools, Java code, business rules and decision automation

March 24, 2008

The nice folks on the Drools blog pointed me to an article today called Implement business logic with the Drools rules engine. This article was written by Ricardo Olivieri of IBM. Richard does a nice job of walking through both the basic case for using a business rules engine (BRE). I feel compelled to make [...]

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Live from DAMA – Yin and Yang of Process and Data

March 18, 2008

Neil and I are attending the DAMA conference this week and I will be blogging from some sessions. First one (after a fairly long set of announcements) is the Tuesday morning keynote, Michael Blechar of Gartner on The Yin & Yang of Process and Data: Which Will Be King of the Next Generation of Applications? [...]

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SAS improves its support for EDM

March 17, 2008

Some interesting news from SAS today that, to me at least, boosts their support of enterprise decision management or EDM. First they announced a specific product bundle from their work with Teradata – you can get details here. This integrates SAS Enterprise Miner, their predictive analytics/data mining workbench, with Teradata’s database allowing for models developed [...]

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Here’s how EDM addresses a gap in Model Driven Engineering

March 14, 2008

I was reading Johan den Haan’s really good article on Model Driven Engineering or MDE today and a particular comment caught my eye:
MDE aims to increase the return a company derives from its software development effort.
He went on to quote Atkinson & Kühne for two ways to do this:

By improving the short-term productivity of [...]

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SOA and BPM with IDC

March 11, 2008

Second session at IDC Directions today and I am listening to Maureen Fleming and Sandy Rogers talking about SOA and BPM. IDC takes the position that this is about a need for agile systems and that BPM and SOA are part of how organizations can address this need. Of course, having just come from a [...]

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Governance, Risk and Compliance (GRC) Reality Check with IDC

March 11, 2008

I dropped by the IDC Directions event today and saw two presentations. First up was Kathy Wilhide talking about Governance, Risk and Compliance or GRC as it is known. The GRC market has grown from a need for higher levels of confidence in financial and operational information. As compliance is not built into most existing [...]

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CIOs – use EDM to deliver what your business managers want

March 11, 2008

Frank Gens of IDC posted this short item on what Line of Business managers want from their CIOs and it had a nice little graph showing the key things that the business wants from IT. Of the 10 items, several seem to me to show the need for Enterprise Decision Management or EDM:

Speed up project [...]

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Using decision management to make e-prescribing useful

December 7, 2007

Bill over at the Wireless MD had a couple of interesting posts on e-prescribing today – Senatorial bi-partisan support for e-prescribing and Caveats for e-prescribing. The use of technology to improve healthcare is an endlessly fascinating discussion and the use of information systems to handle prescriptions (e-prescribing) is one of the most debated.
There is growing [...]

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A curious reader asks…

December 7, 2007

One of my favorite things to do on my blog is respond to questions from readers. To make it easy to find these going forward I have added a new category – Reader Questions. Email me (james at smartenoughsystems.com) if you have a question you’d like me to answer on the blog. Anyway, this week [...]

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How to use EDM to develop a competency in responding to change

December 6, 2007

A post by Randy Littleson on the Kinaxis blog today got me thinking about responding to change. The post discussed how a failure to develop a competency in responding to change leaves you scrambling. One of the key areas EDM is designed to impact is agility – the ability of an organization to sense, [...]

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More thoughts on RuleBurst and Haley

November 28, 2007

Having posted some initial thoughts on RuleBurst’s acquisition of Haley, I was lucky enough to get some time with Peter Still, VP Strategy. Peter and I spent an interesting hour discussing the merger and the combined companies plans so I thought I would share some of my thoughts.
The first interesting thing to note is that, [...]

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Jim Sinur’s new blog

November 26, 2007

Jim Sinur, formerly the rules guru over at Gartner and now CSO At Global 360 has a blog to which he has started posting. He already has three posts I found interesting:

The Grey Wave is Coming: BPM has to HelpAutomating decisions is also critical when you start thinking about the impending wave of retirement. Not [...]

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Empowering executives in 2008

November 21, 2007

Timo Elliott of the BI questions blog had a “prediction” about 2008 this month – 2008: From Business Automation to Business Optimization?. Timo makes some great points and I agree with his premise that past is about automating business processes and the future is going to be about optimizing the business, in part by ensuring [...]

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From business rules to enterprise decisioning (again)

November 14, 2007

Ron Ross recently gave his keynote from the Business Rules Forum as a webinar. You can access the recording (free registration required) here. It’s a great overview and well worth your time.

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