decision management application

The power of Customer Decision Management

March 12, 2012

A few weeks ago Rob Brosnan wrote a nice piece on the Forrester blog – Is it time for Customer Decision Management? It’s a great piece and he described Customer Decision Management applications thus:
Customer decision management applications are tools that tailor the content, products, offers, and next actions presented to individual customers based on analytical [...]

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Some thoughts on advanced analytics

December 15, 2010

As part of the build up to today’s tweet jam on advanced analytics, Jim Kobelius discussed some of the questions they are planning to use in a blog post – Advance your analytics strategy. There’s a lot of good stuff in the article but I do have to take issue with a few things.
First, the [...]

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Business Rules Management – the misunderstood partner to process

October 6, 2009

Jim Sinur on the topic of business rules management – BRM – and its role as the misunderstood partner for process.  Jim argues you cannot survive, much less thrive, if you do not know your business rules. In particular, you must pull out and make explicit the 30% ff your most volatile rules. These rules [...]

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IBM Analytics Appliance

July 28, 2009

The scheduled announcements today were about a new analytics appliance.
Steve Mills set the scene, pointing out that business optimization (a market in which IBM includes analytics projects) is getting client investment at 2x the general business automation market. Personally I think this is why decision management is going to be more and more important relative [...]

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First Look – SPSS PASW Decision Management Solutions

May 1, 2009

SPSS Inc. likes to say they focus on helping customers capture all the information they need, predict outcomes and then, using their Decision Management products, act on these insights by embedding analytic results into business processes. Within this family, the PASW Decision Management tools add actions, business rules, to analytics to enable action to be [...]

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Business Analytics and IBM

April 15, 2009

Syndicated from BeyeNetwork
I participated in a panel at IBM’s launch of its new Business Analytics and Optimization service line this week. I wrote a quick post to go with the launch and having attended and heard the IBM folks talk about it and had a chance to talk with some of them I thought a [...]

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From Decision Support to Action Support

April 13, 2009

I often write about the difference between decision support systems and the kind of systems that result from applying decision management – decision management applications. For instance, this post on To Hell with Business Intelligence, try Decision Management and this interview with Dan Power. Last week I came across a great way to describe the [...]

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SAS Warranty Solutions First Look

February 26, 2009

Some weeks ago I got a chance to review the SAS Warranty Analysis product. I was doing some due-diligence before my speech on “Next Generation Warranty Systems” to the Warranty Chain Management Conference in April.  The folks from SAS began with an Aberdeen quote from 2006:
Warranty analytics is the number one differentiator between Best in [...]

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Building Blocks of Decision Management

October 30, 2008

Michele Edelman of Discover presented on Building Blocks of Decision Management: “Tools to Rule”. Michele spends a lot of time educating people inside Discover and her team use sources like McKinsey to show executives why EDM matters. For instance, a report on top 10 macro-economic trends:

Centers of economic activity will shift profoundly not just globally [...]

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Credit Scoring in Healthcare. In Healthcare!

July 24, 2008

I saw a post today on medical credit scoring that made me think I should post something about how credit scoring can be used in healthcare. Now saying that, of course, makes everyone nervous – are we talking about refusing people treatment because of their credit score? Why should financial questions like credit worthiness have [...]

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The power and challenges of decision management packages

June 8, 2008

David Greer had a cutely named post this week – The Engine That Can. David and I had a nice chat about eOptimize a few days ago and I thought I would respond to his post with some thoughts of my own. eOptimize’s product is unlike those often described as decision management applications – it [...]

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