decision making

First Look – Zoot

February 9, 2012

Zoot was founded in 1990 and has been providing hosted decision management solutions since 1992. With a focus on financial services, Zoot’s clients include 3 of the top 5 U.S. banks and they work with clients of all sizes and across all lines of business.  Instant credit decisioning is one of their critical offerings, but [...]

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First Look – Zementis Update

January 24, 2012

I spoke to Zementis back in June of 2011 and got an update on their Universal PMML Plug-in among other things. Since then they report growing client interest with a particular focus on real-time decision-making using real-time scoring in fraud detection for instance. They have also been updating their products. ADAPA, their analytic decision deployment [...]

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Opening Keynotes at #BBCCon11

November 1, 2011

Gladys Lam kicked if off by introducing the three chairs of the conference – Kathleen Barret Chair of IIBA who heads up the business analysis tracks, Roger Burlton of BPTrends who heads up the business process tracks and Ron Ross of BRSolutions who heads up the business rules forum tracks. The three chairs then came [...]

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Decision Management Orchestrating Consistent Enterprise-wide Decisions #iod11

October 25, 2011

Erick Brethenoux, Pierre-Henri Clouin and Asit Dan presented on IBM’s Decision Management approach – a nice chance to see both the Business Analytics and WebSphere bits of IBM talking about the same problem. CEOs consistently tell IBM that volatility, uncertainty and complexity are continuing issues. CIOs with a mandate to transform the business are responding [...]

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Transformation in the era of big data and analytics #iod11

October 25, 2011

Steve Mills opened up the discussion talking about Big Data, making the point that the art of the possible when it comes to data has been growing steadily for many years – though the current explosion in data is pretty impressive. For instance 1.3B RFID tags in 2005 and 30B in 2010, 4.6B mobile phones [...]

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Opening Keynotes at #iod11

October 24, 2011

Jeff Jonas‘ great ad for analytics, talking about crossing a road as an analogy for the power of predictive analytics, kicked off the first real content of the keynote. Jeff talked about enterprise amnesia, the challenge of enterprises being unable to process all the data they have flowing in. Jeff uses a puzzle metaphor and [...]

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New white paper on uplift modeling with predictive analytics

June 30, 2011

My buddy Eric Siegel has just released a new white paper on Uplift Modeling: Predictive Analytics Can’t Optimize Marketing Decisions Without It. Here’s what he says about it:
To drive business decisions for maximal impact, analytical models must predict the marketing influence of each decision on customer buying behavior. Uplift modeling provides the means [...]

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First Look – Oracle Real-Time Decisions Manager

June 6, 2011

Oracle Real-Time Decisions (RTD) is Oracle’s core Decision Management product and I have reviewed it before (see this First Look – Oracle RTD 3 and this one on the Oracle RTD Roadmap). With the release of “Oracle RTD Base Application Release 3.1” in May 2011 Oracle introduced their new “Decision Manager” application. Oracle RTD now [...]

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Business Rules Forum Presentation: Begin with the Decision in Mind

May 17, 2011

[ November 2, 2011; 11:00 am to 12:00 pm. ] I am giving a cross-track presentation on Beginning with the Decision in Mind at the Building Business Capability event in Florida November 2 at 2pm Eastern.

Years of working with business rules and other decisioning technologies from business intelligence to predictive analytics and optimization has made one thing clear – technologies alone are not the answer. [...]

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IM 2011 Keynote: From Business Intelligence to Decision Management

May 17, 2011

[ October 12, 2011; ] I am giving the closing keynote at IM 2011 – from information to decisions on October 12th in Copenhagen, Denmark.

The data you have, the way you analyze it and use it, and the way you act on this analysis can drive better results and business outcomes. This ability to improve decision making – to manage [...]

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eMetrics Panel: Practical Predictive Marketing

May 17, 2011

[ October 19, 2011; 1:00 pm to 2:00 pm. ] I am on a panel on “Practical Predictive Marketing” at eMetrics 2011 in New York. The panel is late in the day on Wednesday October 19th and I will be joined by Vicky Brock, Highland Business Research and Samantha Lipson, Rapp Collins Worldwide.

Predicting what people are going to do is a fool’s game. But [...]

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Predictive Analytics World Workshop: Driving Enterprise Decisions with Business Analytics

May 17, 2011

[ October 18, 2011; 6:00 am to 1:30 pm. ] I am giving a workshop on Driving Enterprise Decisions with Business Analytics at Predictive Analytics World in New York all day on Tuesday October 18th.

Putting business analytics to work is top of mind for organizations like yours. Business agility and operational responsiveness are more important than ever. There is a real opportunity to use analytics [...]

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Newly updated white paper – Putting Predictive Analytics to work in Operations

May 15, 2011

As part of our ongoing efforts at Decision Management Solutions to promote the discipline of Decision Management we have been updating our white papers. I already blogged about a new white paper focused on Business Process Management – The Decisions at the heart of your process – and our update of Maximizing the value of [...]

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Decision Management, Big Data and McKinsey

May 13, 2011

Cross posted at International Institute for Analytics
McKinsey just published a new study “Big Data: the next frontier for innovation, competition and productivity” that is definitely worth reading. With lots of detail – it runs to more than 150 pages – it discusses why there is so much more data, what that means and how this [...]

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Extracting and designing a cross-channel decision in Insurance – an example

May 11, 2011

Some weeks back I wrote a series of posts on the role of Decision Management in Insurance. One post was called multi-channel distribution and customer communication and outlined how Decision Services that automate customer decisions improve customer treatment in a multi-channel world by improving their accuracy, timeliness and consistency.
The diagram at left shows how this [...]

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More on the relationship between Decision Management and BPM

May 10, 2011

There’s a great article over on IBM’s Good Decisions blog called “What’s Decision Management got to do with Business Process Management?” The article lays out a nice scenario for Decision Management and differentiates between business event processing, business rules management, analytics and business process management. It is definitely worth a read. There are a couple [...]

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In-database analytics and Decision Management

May 3, 2011

One of the hot topics these days in analytics is “in-database” or “in-warehouse” analytics. I have blogged about multiple products in this space including the work SAS has done with Teradata, Aster, DB2 , Netezza  and Greenplum, the work Revolution Analytics has done with Netezza, Angoss and FuzzyLogix (described in this report). With all this [...]

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Gartner BPM 11 Closing Keynote

April 29, 2011

Daryl Plummer gave the closing keynote – “If I had a time machine”. He began by differentiating between science fiction and fantasy – science fiction being a vision of the future that is based on some extrapolation of currently understood science and facts. Fantasy is completely based on the whims of the visionary. What he [...]

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10 Questions to Ask about your Business Rules Project

April 27, 2011

Here are 10 questions to ask about your business rules project that I developed some time ago but never ran on the blog – enjoy.

What is the business decision at the heart of your project?

How often is it made? What triggers it? Who makes it today? How repeatable is it?

Is this [...]

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First Look – Sparkling Logic

April 27, 2011

Sparkling Logic is a new company founded by a couple of old colleagues of mine and focused on what they call “Social Logic”. They have developed a social, cloud-based environment designed to help companies find the best, most defined decision logic that launched today at the Gartner BPM Summit. Fundamentally the new platform aims to [...]

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