decision making

IBM IMPACT Forbes Mini Main Tent

April 30, 2012

The Forbes Mini Main Tent was kicked off by Mike Perlis, CEO of Forbes. Mike focused on how to build a business as strong as the Forbes brand – something with four legs:

Keep print business on track
Build the digital business for growth
Develop brand extensions like conferences and international
Become a great technology company

This last one is [...]

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First Look – Progress Corticon Update

April 24, 2012

Progress Corticon Business Rules Management System (BRMS) v5.2 was delivered in February and focused on key enhancements for natural language support, mobility, and Progress Software integration.  Since the first version nearly a decade ago, Corticon has focused on offering easy-to-use tools to express and manage decision making logic.  The Corticon business rules expression language is [...]

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Target variables matter but so do decisions

April 8, 2012

Dean Abbot wrote a great post recently “Why Defining the Target Variable in Predictive Analytics is Critical” in which he referenced the CRISP-DM approach to building predictive analytic models and talked about the importance of target variable selection in building an effective model. The thrust of Dean’s post was the crucial point that because
The target [...]

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Book Review: Knowledge Automation: How to implement Decision Management in Business Processes

March 13, 2012

Some time ago I got a pre-release copy of Knowledge Automation: How to Implement Decision Management in Business Processes, Alan Fish’s new book on the analysis and design techniques of decision management. I was delighted to write a foreword for Alan and with the arrival of a printed copy I wanted to extend this with [...]

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Decisions, rulesets and business rules revisited

February 28, 2012

Some time back I wrote Here’s how decisions and rules relate (and how to manage them) and it seemed to me that this could do with being repeated with small updates.
One of the questions I get often is around how decisions and business rules relate. Business rules are, after all, one of the core technologies for [...]

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First Look – Zoot

February 9, 2012

Zoot was founded in 1990 and has been providing hosted decision management solutions since 1992. With a focus on financial services, Zoot’s clients include 3 of the top 5 U.S. banks and they work with clients of all sizes and across all lines of business.  Instant credit decisioning is one of their critical offerings, but [...]

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First Look – Zementis Update

January 24, 2012

I spoke to Zementis back in June of 2011 and got an update on their Universal PMML Plug-in among other things. Since then they report growing client interest with a particular focus on real-time decision-making using real-time scoring in fraud detection for instance. They have also been updating their products. ADAPA, their analytic decision deployment [...]

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Opening Keynotes at #BBCCon11

November 1, 2011

Gladys Lam kicked if off by introducing the three chairs of the conference – Kathleen Barret Chair of IIBA who heads up the business analysis tracks, Roger Burlton of BPTrends who heads up the business process tracks and Ron Ross of BRSolutions who heads up the business rules forum tracks. The three chairs then came [...]

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Decision Management Orchestrating Consistent Enterprise-wide Decisions #iod11

October 25, 2011

Erick Brethenoux, Pierre-Henri Clouin and Asit Dan presented on IBM’s Decision Management approach – a nice chance to see both the Business Analytics and WebSphere bits of IBM talking about the same problem. CEOs consistently tell IBM that volatility, uncertainty and complexity are continuing issues. CIOs with a mandate to transform the business are responding [...]

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Transformation in the era of big data and analytics #iod11

October 25, 2011

Steve Mills opened up the discussion talking about Big Data, making the point that the art of the possible when it comes to data has been growing steadily for many years – though the current explosion in data is pretty impressive. For instance 1.3B RFID tags in 2005 and 30B in 2010, 4.6B mobile phones [...]

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Opening Keynotes at #iod11

October 24, 2011

Jeff Jonas‘ great ad for analytics, talking about crossing a road as an analogy for the power of predictive analytics, kicked off the first real content of the keynote. Jeff talked about enterprise amnesia, the challenge of enterprises being unable to process all the data they have flowing in. Jeff uses a puzzle metaphor and [...]

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New white paper on uplift modeling with predictive analytics

June 30, 2011

My buddy Eric Siegel has just released a new white paper on Uplift Modeling: Predictive Analytics Can’t Optimize Marketing Decisions Without It. Here’s what he says about it:
To drive business decisions for maximal impact, analytical models must predict the marketing influence of each decision on customer buying behavior. Uplift modeling provides the means [...]

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First Look – Oracle Real-Time Decisions Manager

June 6, 2011

Oracle Real-Time Decisions (RTD) is Oracle’s core Decision Management product and I have reviewed it before (see this First Look – Oracle RTD 3 and this one on the Oracle RTD Roadmap). With the release of “Oracle RTD Base Application Release 3.1” in May 2011 Oracle introduced their new “Decision Manager” application. Oracle RTD now [...]

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Business Rules Forum Presentation: Begin with the Decision in Mind

May 17, 2011

[ November 2, 2011; 11:00 am to 12:00 pm. ] I am giving a cross-track presentation on Beginning with the Decision in Mind at the Building Business Capability event in Florida November 2 at 2pm Eastern.

Years of working with business rules and other decisioning technologies from business intelligence to predictive analytics and optimization has made one thing clear – technologies alone are not the answer. [...]

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IM 2011 Keynote: From Business Intelligence to Decision Management

May 17, 2011

[ October 12, 2011; ] I am giving the closing keynote at IM 2011 – from information to decisions on October 12th in Copenhagen, Denmark.

The data you have, the way you analyze it and use it, and the way you act on this analysis can drive better results and business outcomes. This ability to improve decision making – to manage [...]

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eMetrics Panel: Practical Predictive Marketing

May 17, 2011

[ October 19, 2011; 1:00 pm to 2:00 pm. ] I am on a panel on “Practical Predictive Marketing” at eMetrics 2011 in New York. The panel is late in the day on Wednesday October 19th and I will be joined by Vicky Brock, Highland Business Research and Samantha Lipson, Rapp Collins Worldwide.

Predicting what people are going to do is a fool’s game. But [...]

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Predictive Analytics World Workshop: Driving Enterprise Decisions with Business Analytics

May 17, 2011

[ October 18, 2011; 6:00 am to 1:30 pm. ] I am giving a workshop on Driving Enterprise Decisions with Business Analytics at Predictive Analytics World in New York all day on Tuesday October 18th.

Putting business analytics to work is top of mind for organizations like yours. Business agility and operational responsiveness are more important than ever. There is a real opportunity to use analytics [...]

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Newly updated white paper – Putting Predictive Analytics to work in Operations

May 15, 2011

As part of our ongoing efforts at Decision Management Solutions to promote the discipline of Decision Management we have been updating our white papers. I already blogged about a new white paper focused on Business Process Management – The Decisions at the heart of your process – and our update of Maximizing the value of [...]

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Decision Management, Big Data and McKinsey

May 13, 2011

Cross posted at International Institute for Analytics
McKinsey just published a new study “Big Data: the next frontier for innovation, competition and productivity” that is definitely worth reading. With lots of detail – it runs to more than 150 pages – it discusses why there is so much more data, what that means and how this [...]

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Extracting and designing a cross-channel decision in Insurance – an example

May 11, 2011

Some weeks back I wrote a series of posts on the role of Decision Management in Insurance. One post was called multi-channel distribution and customer communication and outlined how Decision Services that automate customer decisions improve customer treatment in a multi-channel world by improving their accuracy, timeliness and consistency.
The diagram at left shows how this [...]

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