Posts tagged as:

Data Mining

Predictive analytics panel at Business Analytics Summit

November 16, 2009

I hosted a panel last week on predictive analytics at the Business Analytics Summit. I was joined by Richard Boire of the Boire-Filler Group, Jean-Paul Isson of Monster.com and Michael Berry of Data Miners (and author of Data Mining Techniques, one of my favorite Data mining books). I asked a series of questions and we [...]

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Premier Bankcard and building a good customer score #paw

October 20, 2009

Rex Pruitt discussed Premier Bankcard’s development of a good customer score. I have written about how Premier Bankcard is putting predictive analytics to work as I used them in my presentation on putting analytics to work earlier. Job 1 was to define a good customer – find the definitions that the CEO, the CFO, heads [...]

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Know your customers by knowing who they know #paw

October 20, 2009

Tim Manns presented on Optus SingTel’s work using social interactions in analytics. In this case the social network is the people you know based on who you call, and who you don’t call. Optus is part of SinfgTel and is a telco based in Australia that competes with the main telco and has about 35% [...]

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The high ROI of data mining for innovative organizations #paw

October 20, 2009

I presented today at Predictive Analytics World (I will post slides later) and John Elder, one of my favorite data mining presenters, gave a great session on the ROI of data mining. John started by giving me a great plug and then pointed out that one of the reasons data mining has survived as an [...]

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More support for PMML

October 19, 2009

PMML is one of the standards I follow and I was glad to see recently that six new members have added their support. PMML is an XML standard managed by the Data Mining Group for describing models and, as such allows models built in one tool to be deployed in another reasonably seamlessly. [...]

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Webinar: Optimizing Business Decisions – How Best to Apply Predictive Analytics

September 17, 2009

[ September 30, 2009; 10:00 am to 11:00 am. ] The second webinar in the series, this one on  optimizing business decisions with predictive analytics. Harnessing value with predictive analytics depends on some careful choices: What kind of customer behavior you predict and which operational decisions you automate with it. This webinar will guide you in making these choices, and cover a healthy dose of [...]

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Better customer service, better results with predictive analytics

September 16, 2009

Syndicated from Smart Data Collective
I recently hosted a webcast for Smart Data Collective titled “Putting Customer Value to Work: What Predictive Analytics Can Do for Your Bottom Line”. With Korhan Yunak of Vodaphone Group, Anne Milley of SAS Institute and Mike Rote of Teradata Corporation on the panel we discussed how predictive analytics can provide [...]

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Putting predictive analytics to work at Infinity Insurance

September 15, 2009

I am giving a tutorial and a presentation on putting predictive analytics to work at the forthcoming Predictive Analytics World show in Washington DC (October 20th-21st with tutorials on the 19th). I always like to illustrate my points with real examples and while I was preparing the presentation I had a chance to talk to [...]

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New article contrasting decision management and various other topics

September 1, 2009

One of the most useful ways to define an approach is to contrast it with other established approaches. Decision Management is often compared with various kinds of Business Intelligence and with Business Process Management. And because Decision Management uses Business Rules and Data Mining or Business Analytics, it is also compared with these approaches individually. [...]

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IBM, SPSS and a sea change in decision management

August 25, 2009

Syndicated from BeyeNetwork
I was attending IBM’s launch of its analytic appliances when it announced its intent to acquire SPSS. I did not get a chance to write much more at the time but I did not want to let the opportunity pass completely.I think the announcement represents a sea change in the decision management [...]

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Analytics simplify data to amplify its value

July 31, 2009

Syndicated from ebizQ
With IBM’s announcement this week that it was acquiring SPSS I have been talking to a lot of folks about analytics. Analytics is one of those topics that is often on the edge of what IT people know so I thought a couple of posts on analytics might be useful.
Now analytics can mean [...]

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Personalize customer relationships by personalizing decisions

July 28, 2009

Syndicated from BeyeNetwork
David Vergara wrote a nice piece over on Target Marketing recently – Use effective segmentation with predictive analytics to personalize customer relationships. David does a nice job of outlining the steps involved in a segmentation modeling, a key area for data mining and predictive analytics.
To adopt analytics to personalize customer relationships, however, I [...]

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IBM and SPSS

July 28, 2009

UPDATED BASED ON CALL – see below
In NY for IBM’s Analytics announcements. The original agenda has been overtaken by events – IBM bought SPSS this morning. Ambuj Goyal came on to talk about SPSS and focused on their predictive analytics software. SPSS is very widely used – 250,000 customers in all sorts of industries across [...]

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Analytics in a Multichannel World

July 27, 2009

A short article I wrote on Analytics in a Multichannel World has been published on destinationCRM.com. Enjoy.

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Update – illumuniate

July 21, 2009

Since I last got updated on illuminate (see the first look on i-lluminate) they have been focusing on their business model. While illuminate is a general purpose database they have been focusing on data warehousing as an initial market– with business analytics applications to follow. The data warehouse market has various segments based on size. [...]

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Recommendation Engines- not as Complicated as You Think

July 15, 2009

Some time ago I saw this interesting little post -Recommendation Engine Secrets We Don’t Want You to Know: It’s not as Complicated as We’d Have You Think – that made the point that:
Most recommendation engines use one of a handful of methods that are well understood
And they are correct, of course. Recommendation engines involve some [...]

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Predictive Analytics World Conference: Agenda

July 15, 2009

I am speaking at Predictive Analytics World in October and they have just published the Predictive Analytics World Conference Agenda. This is the second running of this show and the first, in San Francisco earlier this year, was great so I highly recommend it.
You can register for the event here, check out my session or [...]

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First Look – clario Analytics

July 13, 2009

clario Analytics was founded back in 2002 largely by folks from Fingerhut. The team had been working on mailstream optimization – how to manage catalogs. The best customers of a catalog marketer can get literally 100 catalogs per year and this is not good. Initially a consulting company they raised money in 2006 and launched [...]

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Top 10 mistakes on data mining – on YouTube!

July 10, 2009

Syndicated from BeyeNetwork
John Elder of Elder Research is well known in data mining circles and speaks/teaches regularly. Not only has John recently released a new book (Handbook of Statistical Analysis and Data Mining Applications), he has now released his great seminar on the top 10 mistakes in data mining on YouTube! Highly recommended for anyone [...]

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Decision Management Event Calendar for July 3

July 3, 2009

This week’s event calendar is below. The intent of this weekly post is to focus on web events coming in the next few weeks and conferences in the coming months. If you know about web or physical events around business rules, analytics, optimization or decision management, please let me know – james@decisionmanagementsolutions.com.
Web Events:

Silverlink: Applying Analytics [...]

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