JT on EDM

This week’s event calendar is below. The intent of this weekly post is to focus on web events coming in the next few weeks and conferences in the coming months. If you know about web or physical events around business rules, analytics, optimization or decision management, please let me know – james@decisionmanagementsolutions.com.
Web Events:

Silverlink: Applying Analytics [...]

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In 2005, Mr Ahmadinejad got 17 million votes and in 2009 he got 24 million.
The question is, where did all those extra votes come from?
The answer, according to this study, is not at all clear.
I don’t write political or personal posts and, despite first appearances, this is not one either. When I saw [...]

I got a chance to catch up with the folks from IBM/Cognos to discuss their (fairly) recent announcement of a formal OEM relationship with SPSS for PASW Statistics (briefly reviewed here). I discussed their original, less formal, partnership previously. IBM Cognos has a long alliance history with SPSS, often working with them to co-sell into [...]

Angoss has just released a new version of their data mining and predictive analytics software, version 7.0. Key themes for 7 were:

Optimization
Mining enhancements like data weighting, in-database analytics, new statistics
Support for more complex IT environments
Usability

Angoss has long supported the development of strategies or decision trees – models that define the relevant customer segments for a [...]

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Robert Grossman had a nice post – Five Common Mistakes in Analytic Projects that made me think about the role of decision management in putting predictive analytics to work. Of Robert’s 5 mistakes, 3 are directly addressed by decision management:

There is not a good plan for deploying the model
Because decision management is focused [...]

I have decided to start running a post at the end of the week highlighting relevant web events for the following week. If you work at a vendor and want to tell me about yours, please send me an email at james@decisionmanagementsolutions.com. Likewise if you hear of something you think other readers of the blog [...]

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Michael Vizard had an interesting post (via @merv) – Making Business Intelligence Applications Smarter in which he began with the great phrase:
One perplexing oxymoron of IT industry is the simple fact that most business intelligence applications are not all that smart
In Smart (Enough) Systems Neil and I argued that the way to make [...]

Pervasive is a global software company with 200+ employees that has been profitable for the last 8 years and best known for btrieve (now Pervasive PSQL) and their data integration products. The company is busy expanding into new markets and Pervasive DataRush is one of their new products. They see a new generation of data [...]

Ginger Conlon had a nice post this week – Don’t Blast. Target. – Think customers: The 1to1 Blog.
many marketers are still drawn to the ease of blasting to a broad audience, instead of targeting for maximum impact among those most likely to respond
If you are trying to make this transition from blasting to targeting – [...]

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In Is Data a new defensibility? Abhishek Tiwari argues that even data is not defensible any more. He argues that data integration and the use of new sources of data are key skills but that companies cannot use unique data to differentiate because there is too much data and too much of it [...]