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I am participating in a webinar Building Outstanding Customer Relationships: Delivering Relevant Next Best Actions for Retail Bank Customers on September 21st at 12 Noon Eastern/9am Pacific with Steven Noels of NGDATA. Next best action marketing is a tactic that has been around for a while, but few marketers have been able to fully take part [...]

I recently got a chance to catch up with the IBM SPSS team for an update. Analytics, in IBM’s view and mine, are increasingly necessary as digitization increases the scale of business data and digital disruptors increase the difficulty of making good decisions. For those being disrupted analytics offers a powerful way to fight back. [...]

One of my students (from the UCI Extension Predictive Analytics Certificate in which I teach Business Goals for Predictive Analytics) sent me this article on Toyota Financial Services and its use of data science, predictive analytics, in collections. It’s a great example of how to use analytics to improve your business outcomes and well worth a [...]

I am co-hosting TDWI’s Solution Summit on Business Innovation through Analytics and Big Data Architectures with Philip Russom, April 10-12 in Savannah, GA Business, analytics, and big data are colliding to create new and innovative ways of running a business, regardless of organizational size or industry. From one direction, organizations are collecting data from new sources, [...]

Customer Intelligence is a core focus for SAS. Over the last year, real-time next best action, optimization, marketing efficiency are driving investments in Customer Intelligence in the SAS customer base. More organizations have initiatives focused on improving the customer experience, integrating digital silos for a digital experience and big data. The Customer Intelligence product is designed [...]

I am at the SAS Inside Intelligence event in Steamboat getting the annual update on all things SAS. First session of the day is the Executive Viewpoint. Jim Goodnight and Randy Guard kicked things off. Creating a single global organization was a big part of last year with legal, finance, sales, marketing and more becoming global [...]

Predictive analytics is a powerful tool for managing risk, reducing fraud and maximizing customer value. Those already succeeding with predictive analytics are looking for ways to scale and speed up their programs and make predictive analytics pervasive. But they know there is often a huge gap between having analytic insight and deriving business value from it – predictive [...]

Many organizations have buried their operational decision making in business processes and information systems, making it hard to optimize how these decisions are made. This matters because more and more of the value created by business processes is associated with these kinds of decisions. As more processes are digitized and automated to keep pace with [...]

We are running our regularly scheduled, and highly reviewed, Introduction to Decision Management training again February 23-25, 10am-11:30am Pacific each time. Decision Management allows the effective automation of decision-making combined with increased business agility and greater effectiveness. Decision Management is a proven approach for adopting business rules and predictive analytics technology. Used with these technologies, [...]

Mark Clare, the Global Head of Data/Information Management and CDO at HSBC, came up next to be interviewed by Jill Dyche of SAS. Mark has been a CDO previously and took his latest role in large part because it is a business role focused on driving data into the operations of several division. He and [...]

Jack Philips kicked off this year’s International Institute for Analytics Chief Analytics Officer Summit emphasizing the power and pervasiveness of analytics. Analytics, he says, is a classic disruptive innovation with most companies seeing a slow start and then a sudden inflexion point to rapid adoption and growth. Now the challenge is how to scale analytics, [...]

Final session today focused on systems and architecture for Big Data Analytics. It began by talking about the friction between business and IT and how this is increasing, especially around information and analytics where business users want to be able to work with data without worrying about IT. This creates challenges for IT specifically: The [...]

Karl Rexer sent me a few highlights from his 2015 Data Science Survey. This was formerly known as the Rexer Data Miner Survey but the term Data Scientist has surged in popularity so it has been renamed. I have blogged in the past about the survey and like many in the business I look forward to the [...]

I am giving an online class Introduction to Decision Management in three 90 minute sessions November 17,18,19 Decision Management allows the effective automation of decision-making combined with increased business agility and greater effectiveness. Decision Management is a proven approach for adopting business rules and predictive analytics technology. Used with these technologies, Decision Management improves risk management and [...]

I am giving an online class Introduction to Decision Management in three 90 minute sessions August 25,26,27 Decision Management allows the effective automation of decision-making combined with increased business agility and greater effectiveness. Decision Management is a proven approach for adopting business rules and predictive analytics technology. Used with these technologies, Decision Management improves risk management [...]

Ron Bodkin of Think Big (founded in 2010 and acquired by Teradata in late 2014) came up next to talk about their consulting practice around hadoop and other big data infrastructure. They are now over 100 people (on shore and off shore) with a 100% focus on Big Data technology. They are run largely separately [...]

Next up was a discussion of the Teradata Marketing applications with a presentation from MGM Resorts. I wrote about their marketing solutions back in 2013. These solutions have evolved and include in-house and acquired technology like Market Helm, Aprimo and others. These solutions are designed to bring cross-channel consistency and customer specificity. Individualization, real-time interaction, [...]

We have just posted a new white paper on Next Generation Claims Systems Decision Management delivers next generation claims systems that act immediately, increase agility, consistency and accuracy, improve customer satisfaction, speed response and reduce costs. Insurers can achieve significant speed-to-market gains, reduce fraud and create innovative new claims processes. Today’s insurance claims systems deliver [...]

Last week OpenText acquired Actuate and their CEO, Mark Barrenechea, blogged about the acquisition. As Mark says “analytics are a hot technology” so mergers and acquisitions in the analytic space are to be expected. With OpenText‘s focus on Enterprise Information Management and its strong content management capabilities, an analytics firm like Actuate makes good sense. OpenText already had content management, business process [...]

#IBMInsight Internet of Things

Jake Porway came back to talk about the coming explosion of data. With the Internet of Things, drones and more sensors everywhere, our current view of “big data” is going to seem quaint in the not too distant future. So much more data is going to come flooding in we have to adopt new technologies and new [...]