customer service

A story about the power of rules to improve analytic decisions

March 2, 2010

I was traveling in South Africa last week (keynoting BI 2010) and my favorite online payment system demonstrated not once but twice, why business rules are so valuable in analytic decision making. First their analytics triggered a fraud alert – presumably based on patterns of problems from South African IP addresses. As I was trying [...]

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Optimizing customer service levels with predictive analytics #pawcon

February 16, 2010

Richard Boire gave a presentation on predictive analytics in customer service at the Canadian Automobile Association. Organizations that successfully adopt analytics are willing, and able to change. Richard’s focus then is on tools and techniques that help create the engagement needed to drive adoption.
CAA is the Canadian equivalent of the US AAA, providing insurance, travel [...]

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7 Innovative uses of analytics #pawcon

February 16, 2010

Eric Siegel’s keynote focused on new and innovative uses of analytics – asking the audience to focus on their most expensive operations, their greatest operational risks, their critical operational decisions.
Predictive analytics, he says, is a business intelligence technology that produces a predictive score for each customer or prospect – something scoring their risk of fraud, [...]

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First Look – SAS Real Time Decision Manager

January 19, 2010

SAS Real-Time Decision Manager (RDM) is designed for inbound communications, complementing outbound communication solutions. It aims at real-time delivery of decisions and recommendations during a customer interaction to optimize that interaction to improve revenue, growth and retention. For example, in retail banking, a customer might come in with a new job with very different income [...]

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KPI framework for a competitive edge

November 12, 2009

I am hosting a panel on Predictive Analytics at the Business Analytics Summit and I got a chance to attend a session beforehand where Dave Stodder presented on performance management and Key Performance Indicators.
Dave began by emphasizing that performance management is both a business and IT issue and that it needs to [...]

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Beat the Clock with Decision Management

October 26, 2009

I saw this interesting article over the weekend – Beat the Clock « MIT Sloan Management Review.It discusses the power of time, especially consumer time, as a competitive weapon and is well worth a read. It seemed to me as I looked through it that decision management had a lot to offer. There were a [...]

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Better customer service, better results with predictive analytics

September 16, 2009

Syndicated from Smart Data Collective
I recently hosted a webcast for Smart Data Collective titled “Putting Customer Value to Work: What Predictive Analytics Can Do for Your Bottom Line”. With Korhan Yunak of Vodaphone Group, Anne Milley of SAS Institute and Mike Rote of Teradata Corporation on the panel we discussed how predictive analytics can provide [...]

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Integrating customer preferences

September 8, 2009

Syndicated from ebizQ
I was talking to an interesting company today – TOA Technologies (review tomorrow) – and as we were talking we touched on something I think it both a great idea and underrated – the use of business rules to integrate customer preferences. We all know that giving customers an ability to influence our [...]

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Lands End needs some decisioning power

August 28, 2009

It’s been a while since I have used Lands End but just recently I needed to order some logo wear for my son’s school and they used Lands End as the supplier for this. I logged on, used the “find your school” option and found the code for my son’s school. The website then remembered [...]

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First Look – ServiceBench

June 29, 2009

I saw ServiceBench when I presented at the Warranty Chain Management Conference and got a chance to get a more detailed presentation just recently. ServiceBench is aimed at the Service Supply Chain and is now part of NEW (who also presented at the conference). The service supply chain is often very complex because of the [...]

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IBM announcements from IMPACT

May 5, 2009

IBM has made a number of announcements at IMPACT and I got a chance to hear more about them at a blogference – a press conference for bloggers I guess. Interesing mix of bloggers with other jobs (like me) and “real” press people. First Sandy spent some time on a bunch of social media announcements [...]

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Building Agile Processes with SOA and Business Rules

May 4, 2009

Vision Service Plan, VSP, presented on their use of business rules to build agile business processes in healthcare. VSP has some 55M customers in their plans and have been an IBM/ILOG customer since 2002. Every process in healthcare is governed by policies, regulations – every process has decisions that must be made following the rules [...]

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Podcast on the role of decision management in CRM

April 3, 2009

My podcast with Blake Landau is now available on the Customer Management IQ site. If CRM is your thing, check out my CRM page on Decision Management Solutions – decisionmanagementsolutions.com/crm

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Driving customer loyalty in a disaggregated industry

March 12, 2009

Steve Zannos of NEW Customer Service Companies presented on customer loyalty in an industry with lots of third parties involved. NEW provides service support to companies who sell products and works with 30,000 independent service agents – everything from single technicians to large depots to national networks. They try to drive customer loyalty through this [...]

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An update on the warranty industry

March 11, 2009

Eric Arnum, editor of Warranty Week, gave an overview of the industry as a whole. Clearly the recession is taking its toll. Starting with new home builders it has spread to RV makers, auto makers, various retailers, GE and others. Warranty is important in many of these company’s challenges and some, like Hyundai, are trying [...]

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First Look – EpiAnalytics

February 23, 2009

I recently got a chance to discuss EpiAnalytics product offerings and see a brief demonstration. EpiAnalytics provides contact center analytics to improve customer service and technical support business processes using analytics (including text analytics) and decision automation to automate the manual analysis of leads and support emails. The results are then plugged into an engine [...]

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Customer Centricity Strategy #1 – Customer Analytics

December 17, 2008

John Schmidt over on the Informatica blog had a great post on Customer Centricity that gave me a theme for three posts this week. He identified three approaches, each one of which I want to map to decision management. First…

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Fraud Detection with Oracle Data Mining

December 3, 2008

Charlie Berger and some others presented on using data mining for fraud detection. Fraud is a huge issue – for instance there is $31B annually in insurance claims fraud (10-15%) with 25% of all claims have some fraud and more than 1 in 3 bodily-injury claims from car crashes involving fraud. Other industries have similar [...]

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In the coming recession put your customers first with decision management

November 20, 2008

I was pointed to a post today on the topic of customer service (Another Day, Another Customer-Service Nightmare on the EconoWhiner) that pointed out that companies
need to provide quality service and quality customer service if they’re going to survive an economic downturn as severe as this one?
Now I am not going to pick on AOL [...]

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Using Decision Management for Customer Retention

November 10, 2008

CRM Daily had a nice little article on Customer Retention that reminded me of the example I often use for how the elements of decision management contribute to more effective customer retention decisions. Large organizations spend vast sums on retention – one bank, for instance, spends $1Bn annually – and retention is a perfect candidate [...]

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