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customer loyalty

I am giving a live webinar on March 17, 2014 “Nurture Customer Loyalty With Personalized Messages and Channel Alignment.”  There’s a free 10-minute preview segment now available – View Free Preview   As more customers use more channels it’s challenging to deliver personalized, targeted messages across channels and over time. To meet this challenge, organizations should focus on the right [...]

I am giving a webinar on Nurture Customer Loyalty With Personalized Messages and Channel Alignment for the Association of Strategic Marketing on March 17 at 1:00pm Eastern More customers are using more channels and with the growth in mobile and other automated channels it’s challenging to deliver personalized, targeted messages across channels and over time. One-size-doesn’t-really-fit-anyone [...]

I am giving a webinar at 10:00am Pacific on January 30 with Inkiru on Engagement, Loyalty, Costs and Growth – Driving retail success with predictive analytics and decision management Retailers see tremendous value in business intelligence and real-time analytics as a way to make sense of the vast amount of data they collect. The challenge is [...]

How to transform your marketing with analytics Companies need to develop a loyal customer base and market effectively to them. But customers increasingly shop in multiple channels and formats, and have more choices than ever before. Your company can leverage the power of analytics to overcome these challenges. You can develop the capability to target [...]

I want to share with you the collective wisdom of over 50 companies that have transformed their business using analytics. These companies tackled core business issues like customer retention, marketing, patient care, student achievement, and customer centricity in industries as varied as Retail, Telecommunications, Healthcare, Education, Government, Insurance and Banking. Tomorrow I will kick off [...]