October 28, 2008
Darren Koch presented on Hotwire.com’s use of ILOG business rules in revenue management. Summary:
Ongoing segmentation and optimization help businesses serve customers
Smart testing + flexibility = better service = higher profits
Continues to show ROI that is increasing over time
Hotwire.com was founded in 1999 to help travel partners (who invested) sell excess inventory without driving down prices [...]
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October 24, 2008
Tim Walters of Forrester had an interesting post this week – Is Web Personalization Now A Matter Of “Thurvival”? in which he emphasized that, even in a downturn, getting better at web personalization has a payoff. Now I think personalization is a good thing and the evidence that it results in more engagement, better results [...]
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