Customer Experience

Welcome CRM blog radio listeners!

March 19, 2009

Well I did the Blog Talk Radio thing with Blake Landau this morning and hopefully there are some visitors today as a result. UPDATED: Here’s a link to the podcast – Decision management and CRM.
If CRM is your thing, check out the Customer Experience category or this series on using decision management to build a [...]

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Driving customer loyalty in a disaggregated industry

March 12, 2009

Steve Zannos of NEW Customer Service Companies presented on customer loyalty in an industry with lots of third parties involved. NEW provides service support to companies who sell products and works with 30,000 independent service agents – everything from single technicians to large depots to national networks. They try to drive customer loyalty through this [...]

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Designing performance measurements to identify and reduce warranty waste

March 12, 2009

Doug Maddox discussed how Chrysler has worked on warranty waste and performance measures to help prevent and eliminate it. In the past, Chrysler had relied on Expense per Unit Repaired to monitor dealers but this was easily manipulated (high cost repairs could be hidden) and it drove adverse behaviors because dealers would refuse to perform [...]

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Measuring and improving an effective and efficient warranty process

March 11, 2009

John Hagen of Trane presented on measuring and improving an effective and efficient warranty process. Trane produces Commercial HVAC systems of every size. Warranty is tricky because they make everything so specific to customers.
Trane started a new quality initiative in 2004 because they felt that there were some low hanging fruit. They had warranty reserves [...]

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An update on the warranty industry

March 11, 2009

Eric Arnum, editor of Warranty Week, gave an overview of the industry as a whole. Clearly the recession is taking its toll. Starting with new home builders it has spread to RV makers, auto makers, various retailers, GE and others. Warranty is important in many of these company’s challenges and some, like Hyundai, are trying [...]

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Live from Warranty Chain Management 2009 – The Strategic Importance of Warranty

March 11, 2009

I am at the Warranty Chain Management conference this week and blogging more or less live. Despite the economy there are over 180 attendees as well as a solid core of sponsors. Marc McKenzie, Global Director of Corporate Warranty & Governance from Hewlett Packard gave the opening presentation on the strategic importance of warranty.
HP spends [...]

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When the customer knocks you need decision management not operational BI

March 10, 2009

Syndicated from ebizQ
A friend passed on an article titled “When the customer knocks” in which Scott Arnett of Pitney Bowes discussed the power of data to improve customer interactions. Nothing there to cause me to blog you would think. Except that Scott, like too many in the Business Intelligence community, fails to acknowledge that using [...]

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Putting your ultimate asset to work with decision management

March 9, 2009

Syndicated from BeyeNetwork
In a recent piece Data Strategy Journal – DATA: YOUR ULTIMATE ASSET Thomas Redman had a nice intro on the value of data:
An exercise popular in many training courses goes something like this. The class is asked to imagine a fine antique French desk, recently purchased for $20,000. Atop the desk [...]

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Decision Management focuses on Microdecisions for Macro Impact

March 5, 2009

Syndicated from ebizQ
Tom Davenport had a post today on Microdecisions for Macro Impact that pointed out on the key benefits of decision management, with its focus on operational decisions:
If you can identify a few key microdecisions that can be addressed and improved, you can often dramatically improve performance.
“Micro decisions” is a phrase Neil and I [...]

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19th Century Decision Management

March 4, 2009

Syndicated from ebizQ
John Reynolds over on the Thoughtful Programmer had a great post a little while back – 19th Century BPMS. In it he said
I sometime find it useful to describe a BPMS in terms of things and people that you probably would have found in an office or factory in the 1890s
This struck me as [...]

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Two articles

February 25, 2009

Two articles from me that you might like to check out. First in Oracle’s Journal of Management Excellence 2009 February I have a Guest Commentary on The Overinstrumented Enterprise arguing that companies are investing too heavily in monitoring systems while under-investing in making those same systems manageable. This is similar to the argument I made [...]

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First Look – EpiAnalytics

February 23, 2009

I recently got a chance to discuss EpiAnalytics product offerings and see a brief demonstration. EpiAnalytics provides contact center analytics to improve customer service and technical support business processes using analytics (including text analytics) and decision automation to automate the manual analysis of leads and support emails. The results are then plugged into an engine [...]

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Predictive Modeling for E-Mail Marketing

February 20, 2009

Syndicated from Smart Data Collective
Arthur Hughes (author of Strategic Database Marketing) and Anna Lu of e-Dialog.com presented on predictive modeling for e-mail marketing. Arthur has been developing databases for database marketing for 30 years or so. Initially he focused on databases but found that people could not use them to make money and that led [...]

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The unrealized power of data

February 20, 2009

Syndicated from Smart Data Collective
Andreas Weigend, former amazon.com Chief Scientist, gave a keynote on the unrealized power of data. He started with a historical perspective. In the 70s perhaps 10M used computers, mostly in the back office. By the 80s this had reached 100M and the front office. By the 90s the internet and search [...]

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Predictive modeling and today’s growing data challenges

February 20, 2009

Syndicated from Smart Data Collective
Matt Kramer of Axciom and Jun Zhong of Wells Fargo discussed some of the challenges presented by data in the context of predictive models. Matt began by discussing some of the reasons for modeling – reducing costs, avoiding simplistic decisioning, predict attritition, optimize marketing spend etc. Predictive models help by ranking [...]

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5 ways to reduce cost with predictive analytics

February 19, 2009

Syndicated from Smart Data Collective
I am blogging live from Predictive Analytics World on behalf of SmartData Collective. Hopefully there will also be some podcasts. First up is Eric Siegel, program chair and President of Prediction Impact for the event.
Eric defines predictive analytics as “business intelligence” technology that produces a predictive score for each customer or [...]

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Decision management and automated recommendations

February 16, 2009

This post caught my eye last week – ecommerceinsights.com Blog » Automated recommendations: ubiquitous in 2009?
Predictive merchandising becomes ubiquitous, and the crowd begins to separate. “Predictive merchandising” is also referred to as “automated merchandising” or “personalized product recommendations”. Whatever term you like (or are marketing) we will see this area are the “product reviews of [...]

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Predictive analytics in marketing decisions

February 10, 2009

I saw this little post over on Angoss’ blog:  The Score – Utilizing predictive analytics for marketing in 2009. In it they identify three areas in marketing where you could put predictive analytics to work. Each one struck me as deserving of a comment on the value of decision management in that context:
Marketing more optimally [...]

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DIALOG Improving Customer Experience in Health Insurance

February 5, 2009

Gerhard Hausmann presented on Barmenia and their use of business rules to improve customer experience. Barmenia is a private health / life insurance company in Germany with more than 2M contracts and 1.5Bn Euros in premiums. Been in business since 1904 and still have contracts that date back to the last century. In Germany there [...]

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DIALOG Group RCI and Legacy Migration

February 5, 2009

Frank DiGiovanni of Group RCI (a vacation exchange and vacation rental company, part of Wyndham Worldwide) presented on their journey  – a legacy modernization using ILOG Rules. Frank  identified SOA, legacy migration from mainframe to SOA and how business rules complements these as his key topics. Group RCI’s core problem was threefold:

Members: had to call [...]

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