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Ginni Rometty kicked off day two of the IBM Interconnect conference, with a pitch that cloud is changing IT, business and indeed society. Cloud, and the IBM Cloud in particular, she says will allow a new generation of business and change the world. Cloud is already 17% of IBM's business and clearly Ginni sees this [...]

InRule Update 2015

I last got an update on InRule back in 2014 when I was updated on 4.6. Catching up with them recently I got a company and product update. They continue to focus on healthcare (insurance and delivery), insurance, banking and government. Some of their new customers are using InRule with Microsoft Dynamics CRM as part [...]

I got an update from the folks at appStrategy today. appStrategy started in 2003 and is based in Washington DC with offices also in France and the UK. Their business rules product suite was announced today and consists of a business user studio, a plugin for Visual Studio, server products and tools for integration with [...]

Next up at the IBM Watson Analytics Cloud announcement is a partner panel with SugarCRM, AVENT and Truven Health Analytics: AVENT is a global technology company with a deep services company with a group focused on using analytics. SugarCRM is a CRM software company focused on helping businesses create extraordinary customer relationships. Truven Health is focused on using [...]

I last got an update on InRule back in 2011 with v4. They see four pillars to their Business Rules Management System: Rule Authoring Rule Storage and Management Rule Execution Rule Integration (SDK) V4 focused on the rule authoring experience and since then they have had a couple of additional releases. 4.1 focused on improving [...]

Brad Strock of PayPal presented on innovation. He laid out the three stages of money: Money 1.0 is what you might call traditional coinage and notes. Money 2.0 was the credit revolution with revolving debt, credit and debit cards etc. These have become the pre-eminent means of payment for many people. Money 3.0 is what PayPal [...]

OnStar presented at PegaWorld on their use of Pega Decision Management (the old Chordiant product) for managing telematics to improve customer experience. OnStar handles 7M customers worldwide and about 4 calls per second. It has handled more than 780M customer interactions to date including 3.8M emergencies and nearly 10M remote door unlocks. OnStar began as a [...]

I recently got an introduction to the Provenir Big Data Listening and Engagement platform. Provenir is a cloud-based platform that serves as an omni-channel engagement hub, allowing brands to proactively listen for real-time events and comments across Big Data and leverage these moments to orchestrate real-time customer journeys for individual customers. It accomplishes this by [...]

I am giving a webinar with SAP on Predictive Analytics in the Cloud, November 7 at 1pm EST. Use predictive analytics throughout your operations with the cloud Recent independent research shows that the power of predictive analytics in the cloud to transform business results is clear. As more organizations transform their business using cloud-based predictive [...]

First Look: Lattice Engines

As part of my ongoing series on Marketing Decision Management solutions I got an update from Lattice Engines recently. Lattice is focused on data-driven (analytic)business applications. The solutions combine “big data” with sophisticated predictive analytics to help companies market and sell more intelligently. Lattice was founded in 2006 and delivered their first application (a sales [...]

This is the last week for our 2013 survey on Predictive Analytics in the Cloud - Use Cases, Trends and Big Data.  Please go right now and take the survey here - it's quick , anonymous and you have a chance to win a $100 Amazon gift card. There’s been tremendous growth cloud and predictive analytics both [...]

I got an update on Teradata’s Integrated Marketing Management (IMM) solutions recently as part of my ongoing series on Marketing Decision Management. These solutions have evolved from internally developed Teradata solutions as well as their acquisitions of Aprimo, eCircle and Market Helm Interactive (reviewed by me here). Several things are driving Teradata’s approach to integrated [...]

First Look: [24]7

As part of our ongoing series on Marketing Decision Management solutions, I got an update from [24]7 recently. Based in Campbell, [24]7 was founded back in 2001 and is focused on helping companies deliver an intuitive customer experience. Still privately held, they were originally focused on managing contact centers, but for several years their primary [...]

A little while back I blogged about Customer Data Platforms and their role in coordinating multiple channels when trying to develop customer-centric marketing solutions. More recently I caught up with Provenir - a company I know from its risk-centric decisioning platform - and with the team behind their new customer listening product. I plan to blog about the [...]

I have just finished up a new white paper on Predictive Analytics in Cloud CRM for KXEN: The use of predictive analytics is increasingly central to CRM processes at B2B and B2C companies. To adopt cloud CRM these companies are demanding cloud-based predictive applications. This paper discusses both the general use case for predictive analytics in [...]

My old friend David Raab just published a new white paper The Customer Data Platform: A new foundation for customer management (download for free with registration from ReachForce). In this paper David reiterates the power of marketing automation with some great stats on how much better companies that apply marketing automation perform when it comes to [...]

As part of our series on Marketing Decision Management Solutions, I got an update on SAS Real-time Decision Manager. SAS Real-time Decision Manager is a complete solution that delivers decision capabilities around customer intelligence for marketing and I was last updated on it back in 2010. The solution provides a unified capability for making customer [...]

As part of the ongoing blog series on Marketing Decision Management Solutions I got an update from SAP on Real-Time Offer Management. This is based on an acquisition made at the end of 2006 of a real time recommendation technology developed for the CRM market, with early adoption mainly by the competitive service industries - [...]

Pegasystems had good years in 2011 and 2012 they say, with Q4 2012 being particularly strong and good results from their decision management products. They have over 2,000 employees as they go into their 30th year and are targeting $500M this year. Pegasystems maintains its focus on a platform business with a number of specific [...]

I last got an update from KXEN when they launched InfiniteInsight Genius. Since then they have been rolling out cloud-based analytic applications built around their core modeling engine. In particular they have launched a new product, KXEN’s Predictive Offers, their second cloud-based predictive analytic application. KXEN has historically been focused on B2C companies, especially large [...]