consumer

Customer intimacy #bas2010

September 29, 2010

Customer intimacy is a hot topic these days. Customers are getting more complex because not only are they using multiple channels but because they have multiple online personalities – work, home, on behalf of a parent or child and so on. The fact that consumers trust each other (78%) but not ads (13% trust for [...]

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First Look – Experian hosted decisioning solutions

May 24, 2010

I got a quick update from Roger Ahern at Experian recently. Roger runs a recently founded group focused on hosted decisioning applications. Experian also has a Decision Analytics group with teams handling software (their Strategy ManagementSM and ProbeSM products), fraud products (like Precise IDSM) and Decision Sciences (custom analytic models and related services).  Experian’s Credit [...]

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Smart meters need smart systems, not a better user interface

May 19, 2010

This article on CNET caught my eye this morning: Study: Smart meters need better user interface. I am always interested in smart meter stories as it has always struck me that this is a powerful way to reduce energy usage with all the long term benefits for consumers and producers this entails. I am often [...]

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Decision engines in financial services

April 26, 2010

This is a piece I wrote for Chris Pratt’s quarterly financial institutions newsletter
The use of technology to automate and manage decisions, especially high volume decisions essential to day-to-day operational execution, is expanding rapidly. Beginning with the consumer credit business, use of decision engines and decision management has spread to all aspects of financial services [...]

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Silverlink update

April 21, 2010

I did some work with Silverlink some time ago and was really impressed by their use of decision management to improve the communication of health plans and others in the healthcare space with members and patients. I got a chance to catch up with them recently to discuss progress and their use of adaptive control [...]

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Guest intelligence at Target

April 12, 2010

Guest intelligence is something Target use to drive marketing and merchandising decisions. Target, of course, is a large US retailer that does business in 49 states and has a major web presence. Target has guest data from panel surveys,  store surveys and operational data and regards these all as valid sources of guest data, without [...]

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First Look – eBureau

February 22, 2010

eBureau is a predictive scoring and information service provider founded in 2004, focused on technology for very rapid model development and deployment. Using their own purpose-built modeling software, a small group of modelers developed 900 predictive models in 2009 alone. The company has been applying this capability for real-time and interactive marketing like contact centers, [...]

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Context-Aware computing needs Decision Management

November 6, 2009

Syndicated from ebizQ
In a press release just over a month ago, Gartner said that Context-Aware Computing will provide significant competitive advantage. As the press releases says:
Gartner defines context-aware computing as the concept of leveraging information about the end user to improve the quality of the interaction. Emerging context-enriched services will use location, presence, social attributes, [...]

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Beat the Clock with Decision Management

October 26, 2009

I saw this interesting article over the weekend – Beat the Clock « MIT Sloan Management Review.It discusses the power of time, especially consumer time, as a competitive weapon and is well worth a read. It seemed to me as I looked through it that decision management had a lot to offer. There were a [...]

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Enterprise Application 2.0

August 24, 2009

As organizations try to achieve agility, productivity and efficiency they often look to new technologies, new approaches to change the status quo. But when it comes to information systems, most large enterprises have an electronic backbone of legacy enterprise applications. Whether packaged or custom developed, these are “1.0″ enterprise applications. Or, more bluntly, dumb applications. [...]

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Decision Management Job – Head of Business Development USA

August 12, 2009

My friends at Marketelligent are looking for a head of business development for the US. Marketelligent is a Bangalore-based consulting firm providing a range of analytics services to global clients and across various domains – consumer banking, insurance, telecom, retail, manufacturing, travel, etc. Services provided include simple MIS and reporting all the way to [...]

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Recommendation Engines- not as Complicated as You Think

July 15, 2009

Some time ago I saw this interesting little post -Recommendation Engine Secrets We Don’t Want You to Know: It’s not as Complicated as We’d Have You Think – that made the point that:
Most recommendation engines use one of a handful of methods that are well understood
And they are correct, of course. Recommendation engines involve some [...]

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The answer to too much information and limited understanding is decision management (not experts)

July 7, 2009

Syndicated from BeyeNetwork
The Evidence Based Management blog had a post on Why experts are so often wrong that discusses a book by Philip Tetlock (Expert Political Judgment: How Good Is It? How Can We Know?)
In a world filled with expert predictions that are mostly incorrect, and filled with people who eagerly seek such predictions even [...]

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First Look – ID Analytics and MyIDScore

June 22, 2009

I got a briefing from ID Analytics recently – mostly to catch up on their new service for consumers My ID Score (https://myidscore.com).
ID Analytics has historically been focused on B2B services – helping companies identify applications that are potentially fraudulent. They have an ID Network that collects information from 6 of the top 10 credit [...]

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Everyone makes decisions – your systems should too

May 19, 2009

Syndicated from BeyeNetwork
Merv Adrian recently posted on Information Builders Prepares to Ramp It Up and this made me think of webFocus. Like Merv I recently spoke with Michael Corcoran and learned a little more about Information Builder’s attitude to decision making and information.
The webFocus page says “Because Everyone Makes Decisions” and pushing information access and [...]

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Taking the question out of questionable claims

March 11, 2009

Jeff Moore from General Electric and Greg Spraker from SAS (see my review of the SAS Warranty product here) spoke on using analytics to find and eliminate fraud in claims. GE’s appliance division dealt with paper claims prior to 2003 and randomly selecting claims for audit. Between 2003 and 2005 they increased the number of [...]

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An update on the warranty industry

March 11, 2009

Eric Arnum, editor of Warranty Week, gave an overview of the industry as a whole. Clearly the recession is taking its toll. Starting with new home builders it has spread to RV makers, auto makers, various retailers, GE and others. Warranty is important in many of these company’s challenges and some, like Hyundai, are trying [...]

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Live from Warranty Chain Management 2009 – The Strategic Importance of Warranty

March 11, 2009

I am at the Warranty Chain Management conference this week and blogging more or less live. Despite the economy there are over 180 attendees as well as a solid core of sponsors. Marc McKenzie, Global Director of Corporate Warranty & Governance from Hewlett Packard gave the opening presentation on the strategic importance of warranty.
HP spends [...]

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The unrealized power of data

February 20, 2009

Syndicated from Smart Data Collective
Andreas Weigend, former amazon.com Chief Scientist, gave a keynote on the unrealized power of data. He started with a historical perspective. In the 70s perhaps 10M used computers, mostly in the back office. By the 80s this had reached 100M and the front office. By the 90s the internet and search [...]

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Completing the visitor targeting cycle

February 19, 2009

Syndicated from Smart Data Collective
Thomas Rose-Bolden from TaxBrain and Joshua Koran of ValueClick presented on visitor targeting. Joshua started discussing targeting. Online marketers try to reach the right visitors in the right context with the right message. A good result for clicking on a banner ad is 1 out of 1,000 so the click through [...]

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