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First Look – Clario Core

July 26, 2011

Clario Analytics has been marketing cloud-based analytic solutions since 2008. The company has been going to market with a general purpose analytic platform – Clario Platform, offering predictive analytic model development in the cloud – across multiple verticals. In addition, they leveraged their deep experience in marketing optimization and developed Clario Stream, a marketing optimization [...]

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New white paper on uplift modeling with predictive analytics

June 30, 2011

My buddy Eric Siegel has just released a new white paper on Uplift Modeling: Predictive Analytics Can’t Optimize Marketing Decisions Without It. Here’s what he says about it:
To drive business decisions for maximal impact, analytical models must predict the marketing influence of each decision on customer buying behavior. Uplift modeling provides the means [...]

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First Look – 11Ants Analytics

June 7, 2011

I got a chance to catch up with 11Ants Analytics recently. 11Ants Analytics is a spin-off out of the University of Waikato (the source of the WEKA project), and has commercialized technology for automating the production of predictive models. The technology was inspired by research at Waikato – a leading center for machine learning.. 11Ants [...]

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Social Media Analytics with IBM

June 2, 2011

IBM sees Social Media Analytics as part of Customer Analytics rather than as a separate category – the reason for analyzing social media is to better understand customers and what they are thinking. It is not enough, says IBM, to understand and analyze social media. This understanding must be integrated with other kinds of analytics [...]

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Predictive Analytics spotlight from IBM

June 2, 2011

Deepak Advani kicked off day 2. SPSS was acquired by IBM in 2009 and, like all acquisitions, has to report on how well it has met the expectations set at acquisition time. SPSS has beaten every target set for it at acquisition and reviews have apparently been a “bit of a love fest”. SPSS has [...]

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IBM Analytics customer stories

June 1, 2011

A number of customers participated in a panel of analytics success stories. Each one was interesting and powerful in its own right and each prompted a Decision Management suggestion for someone at that stage in developing and deploying analytics.
Argos Risk is a web-based online subscription risk management service. Argos offers actionable risk insight for business [...]

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IBM’s Big Data Platform and Decision Management

May 24, 2011

IBM has recently announced a new strategy for bringing Big Data to the enterprise. In particular this includes InfoSphere Streams v2 (announced April 12) and InfoSphere BigInsights 1.1 announced today. Big Data is an issue, of course, largely because the amount of data available to organizations is growing rapidly. Surveys show that many managers already [...]

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First Look – G Stat

April 21, 2011

G-Stat is a privately held Israeli company focused on advanced analytical and data mining solutions. The founder of G-Stat began his career as an econometrician, focusing on large time-series data initially. Then he worked at the Bank of Israel in IT helping translate what the economists and others needed into information systems. He rapidly became [...]

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Update – KXEN

December 14, 2010

It has been nearly two years since I got a briefing from KXEN (see my KXEN First Look here) so I was glad to get an update recently. KXEN was founded in 1998 and is a VC funded, privately held company headquartered in San Francisco. Their revenue is evenly split 45/45 between Europe and America [...]

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Five Ways Predictive Analytics Cuts Enterprise Risk #pawcon

October 19, 2010

Eric Siegel opened Predictive Analytics World with a keynote on Five Ways Predictive Analytics Cuts Enterprise Risk. Predictive analytics is a hot topic these days, with demand in terms of jobs for instance doubling since the beginning of 2009. Yet the audience was really clear that most executives do not get the true power of [...]

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Premier Bankcard and building a good customer score #paw

October 20, 2009

Rex Pruitt discussed Premier Bankcard’s development of a good customer score. I have written about how Premier Bankcard is putting predictive analytics to work as I used them in my presentation on putting analytics to work earlier. Job 1 was to define a good customer – find the definitions that the CEO, the CFO, heads [...]

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