Posts Tagged ‘campaign management’

24th June 2009

First Look – Oracle Real-Time Decisions 3.0

I got a chance to get an overview of the latest release of Oracle Real-Time Decisions, 3.0. This is the platform for real-time decisions on which various applications (for call center, web etc) are built and sold as part of the Oracle Applications suite.
The vision of this product is to optimize “return on attention” – [...]

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posted by James Taylor in Analytics, Business Rules, Decision Management, Product News | 0 Comments

10th April 2009

First Look – Unica

A little while ago I got an update from Unica. While Unica may seem like a slightly tangential topic for me it actually is not. Not only do I think that many efforts to adopt decision management start with customer marketing decisions (Unica’s focus as part of Enterprise Marketing Management) but Unica has done a [...]

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posted by James Taylor in Analytics, Business Rules, Decision Management, Product News | 0 Comments

16th February 2009

Decision management and automated recommendations

This post caught my eye last week – ecommerceinsights.com Blog » Automated recommendations: ubiquitous in 2009?
Predictive merchandising becomes ubiquitous, and the crowd begins to separate. “Predictive merchandising” is also referred to as “automated merchandising” or “personalized product recommendations”. Whatever term you like (or are marketing) we will see this area are the “product reviews of [...]

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posted by James Taylor in Analytics, Decision Management | 0 Comments

18th January 2009

Decision Mangement is where CRM goes next

Elana Anderson, now at Unica, wrote a nice piece titled Where CRM Goes Next for Baseline Magazine. In a short piece she highlights some of the key challenges for CRM/Marketing going foward:

It must become more focused on interactive marketing, engaging with customers
It must break free from old habits like fixed campaign schedules and a focus [...]

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posted by James Taylor in Decision Management | 2 Comments

5th January 2009

Decision Management and Campaign Management In 2020

Great post by Elana Anderson – What Will Campaign Management Be Like In 2020? « NxtERA Marketing Blog. I have long believed that improved campaign management, like improved customer experience and improved marketing, requires a greater focus on customer treatment decisions. I have blogged before about the role of decision management in campaign management (in [...]

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posted by James Taylor in Decision Management | 1 Comment

26th August 2008

Next generation direct marketing with decision management

Elana Anderson had a great post on direct marketing while I was on vacation -Next Generation Campaign  Management.
She starts off with three great principles:

Listen to all information provided by customers and prospects – both explicit and implied.
Understand past and present information to determine the best possible marketing action.
Communicate in a compelling, timely, and relevant manner.

All [...]

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posted by James Taylor in Analytics, Data Mining, Decision Management | 2 Comments

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