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Teradata – National Australia Bank and next best action

April 27, 2010

National Australia Bank group (a 15 year Teradata customer) presented on their use of Teradata for multi-channel marketing. NAB has 10.9M customers worldwide and about 38,000 staff. Brock Lynch, from the marketing group within the retail bank, gave an overview of their analytical CRM approach. NAB sees its analytical CRM assets as:

Complete customer data stored [...]

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Decision management can improve warranty claims and customer experience

March 27, 2009

Warranty Week (Computer Warranty Trends, 26 March 2009) had an interesting article this week about the rising rate of warranty claims in computer companies:
While other industries are seeing claim rates rise and accrual rates fall, warranty providers in the computer industry are seeing claims rise slightly and accruals rise a lot

This prompted me to write [...]

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The unrealized power of data

February 20, 2009

Syndicated from Smart Data Collective
Andreas Weigend, former amazon.com Chief Scientist, gave a keynote on the unrealized power of data. He started with a historical perspective. In the 70s perhaps 10M used computers, mostly in the back office. By the 80s this had reached 100M and the front office. By the 90s the internet and search [...]

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How enterprises are winning with web 2.0

May 22, 2008

Jeff Hammond’s theme for this presentation is that as enterprise experiment with web 2.0 some successful adoption patterns are emerging. There are three ways to look at web 2.0:

Enabling technologies
Flex, Air, Silverlight, XML, Ajax, cloud computing
Core applications
Blogs, wikis, social networks, tagging, rss, mashups built on these core technologies
Behavior shifts
Information workplaces, social computing, dynamic business applications, [...]

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Live from IMPACT – Multi-channel retailing on SOA

April 7, 2008

Erik Klein from the WebSphere Commerce group at IBM and Scott Young from a consultant. Erik started by discussing the inhibitors to moving to multi-channel and customer-centric. These include:

Siloed business units
Applications that don’t integrate or support multi-channel operations
Redundant data in multiple systems, no single version of the truth

The different domains – web, store and enterprise [...]

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