February 11, 2009
Syndicated from b-eye network
Well that headline probably got your attention. It came from an article on CIO Magazine:To Hell with Business Intelligence: 40 Percent of Execs Trust Gut.
According to recent research from Accenture, nearly half (40 percent) of major corporate decisions are based on the good ‘ole gut.
Interesting. But why?
61 percent said it was because [...]
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January 28, 2009
Eric Siegel is blogging in the build up to Predictive Analytics World (at which I am speaking and teaching a workshop). He posted Predictive analytics FAQ #1: Prerequisites for success.I liked his list but personally I would have added another:
Know the decision(s) you want to influence
Unless you have a decision or decisions in mind when you start it is all to easy to generate insight without any understanding of how you will make it stick – how it will make a difference. Starting with the decision in mind helps focus the analytic effort on improving that decision. If it is a strategic decision, it focuses the project on helping an executive. If it is an operational one, it means thinking about how the results could be deployed into production.
I would also add something to his point about “General understanding and buy-in of a predictive analytics initiative by stakeholders across business functions”. For many predictive analytics projects this needs to include the IT department and the folks working on BI/DW projects and all too often predictive analytics projects include neither.
Note that I am now blogging new posts here on b-eye-network.com and focusing only only BI and analytic topics. You can find my full feed on my personal blog JT on EDM. You can subscribe to the feed too – feeds2.feedburner.com/jtonedm.
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