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behavioral targeting

I am giving a webinar on the 5 Benefits of Customer Decision Management at 10am Pacific/1pm Eastern on October 11 (changed date and time). Knowing how to create better, more profitable customer relationships starts with an understanding of the strategic and day-to-day operational decisions your company or organization is making about those customers. If you [...]

First Look – Causata

Causata is a software company founded in early 2009 with a heritage from the online space - behavioral targeting on the web and database marketing. They are headquartered here in Silicon Valley with engineering in London and the team has experience across companies like Touch Clarity, Omniture, Interwoven, DoubleClick, RedHat, Skype, eBay and others. Causata [...]

Syndicated from Smart Data Collective Thomas Rose-Bolden from TaxBrain and Joshua Koran of ValueClick presented on visitor targeting. Joshua started discussing targeting. Online marketers try to reach the right visitors in the right context with the right message. A good result for clicking on a banner ad is 1 out of 1,000 so the click [...]