behavioral targeting

Webinar: 5 Benefits of Customer Decision Management

September 10, 2012

[ October 11, 2012; 10:00 am to 11:00 am. ] I am giving a webinar on the 5 Benefits of Customer Decision Management at 10am Pacific/1pm Eastern on October 11 (changed date and time).
Knowing how to create better, more profitable customer relationships starts with an understanding of the strategic and day-to-day operational decisions your company or organization is making about those customers. If you can [...]

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First Look – Causata

August 11, 2011

Causata is a software company founded in early 2009 with a heritage from the online space – behavioral targeting on the web and database marketing. They are headquartered here in Silicon Valley with engineering in London and the team has experience across companies like Touch Clarity, Omniture, Interwoven, DoubleClick, RedHat, Skype, eBay and others.
Causata sees [...]

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Completing the visitor targeting cycle

February 19, 2009

Syndicated from Smart Data Collective
Thomas Rose-Bolden from TaxBrain and Joshua Koran of ValueClick presented on visitor targeting. Joshua started discussing targeting. Online marketers try to reach the right visitors in the right context with the right message. A good result for clicking on a banner ad is 1 out of 1,000 so the click through [...]

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