behavior

19th Century Decision Management

March 4, 2009

Syndicated from ebizQ
John Reynolds over on the Thoughtful Programmer had a great post a little while back – 19th Century BPMS. In it he said
I sometime find it useful to describe a BPMS in terms of things and people that you probably would have found in an office or factory in the 1890s
This struck me as [...]

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Analyzing and predicting user satisfaction with sponsored search

February 20, 2009

Syndicated from Smart Data Collective
Sugato Basu from Google presented on sponsored search (Ad Words) and how you can predict bounce rate, and thus user satisfaction, for a new ad. Ad Words, of course, are displayed when a search is made and tracking results involves tracking who clicks on the ads and whether they convert, explore [...]

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The unrealized power of data

February 20, 2009

Syndicated from Smart Data Collective
Andreas Weigend, former amazon.com Chief Scientist, gave a keynote on the unrealized power of data. He started with a historical perspective. In the 70s perhaps 10M used computers, mostly in the back office. By the 80s this had reached 100M and the front office. By the 90s the internet and search [...]

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Completing the visitor targeting cycle

February 19, 2009

Syndicated from Smart Data Collective
Thomas Rose-Bolden from TaxBrain and Joshua Koran of ValueClick presented on visitor targeting. Joshua started discussing targeting. Online marketers try to reach the right visitors in the right context with the right message. A good result for clicking on a banner ad is 1 out of 1,000 so the click through [...]

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Analytics run amok?

February 3, 2009

Joe McKendrick pointed me to a story on ABC News today -  ‘Good Morning America’ Gets Answers: Some Credit Card Companies Financially Profiling Customers. The story is worrying and has some good reporting in but, as usual, the analytics behind the whole thing are poorly described.
So, first things first. The headline gets us off on [...]

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Customer Centricity Strategy #3 – Mass Customization

December 17, 2008

Wrapping up my responses to John Schmidt’s post on Customer Centricity with a discussion of Mass Customization. John describes this as managing trade-offs and building sophisticated models to customize your response to each and every customer based on their value…

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SOA is necessary for agility but not sufficient

December 8, 2008

Fred Cummins had a post on the topic of measuring agility in which he gives two ways to assess how well SOA supports agility.
When a business change is considered

how many services must change to accommodate the new business requirements
for services that change, how significant are the changes

It is this second point that interests me. When [...]

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Fraud Detection with Oracle Data Mining

December 3, 2008

Charlie Berger and some others presented on using data mining for fraud detection. Fraud is a huge issue – for instance there is $31B annually in insurance claims fraud (10-15%) with 25% of all claims have some fraud and more than 1 in 3 bodily-injury claims from car crashes involving fraud. Other industries have similar [...]

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From Data Warehousing to Strategic Data Assets

December 2, 2008

Usama Fayyad, previously Chief Data Officer of Yahoo, presented a keynote on From Data Warehousing to Strategic Data Assets – Case Studies on the Web: Social Networking, Direct-Response Marketing and Understanding Customer Behavior.
The number of users on the web continues to grow rapidly, approaching 1Bn. The data created as these users move around the web [...]

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On Best Buy’s success and being decision-centric

November 19, 2008

Last week I saw a post comparing Best Buy and Circuit City – one thriving and one going into bankruptcy – and it made me think about the role of decision management in Best Buy’s success. I have head Best Buy present various times an a number of elements of their successful customer-centricity strategy are [...]

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Predictive Analytics Produces Business Rules That Deliver

October 29, 2008

Eric Siegel, who is chairing the new Predictive Analytics World show, presented on predictive analytics and business rules. Predictive analytics, says Eric, is a business intelligence technology that products a predictive score for each customer or prospect … and explanations thereof. These scores come from predictive models that are developed across your historical data. This [...]

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Collections Best Practices

September 23, 2008

Jeff Bernstein of Strategem Portfolio Services gave an overview of the latest developments in collections. Jeff’s company has a product called Strategy Director (about which I blogged before). Jeff does a lot of work with collections groups and all too often sees a failure to implement analytics even where those analytic models are being developed [...]

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Marketing and Customer Segmentation with Xeno

September 22, 2008

Delivering the best value proposition using segmentation is a multi-step journey with 6 main steps and some critical differences from other analytic approaches:

Define Segmentation Objectives
The first step – deciding why to build a segmentation scheme – is important but often overlooked. Reasons may include declining financial performance, changes in strategy or market trends – the [...]

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First Look – Erudine Behaviour Engine

September 15, 2008

Erudine is a British company a few years old and has released some new technology in a new process context – the Erudine Behaviour Engine (yes, the British spelling). Like many technologies, Erudine is targeting the business-IT divide, focusing on problems like those of translating requirements into systems, integrating the expertise of lots of people [...]

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Book Review – The Black Swan

August 8, 2007

The Black Swan: The Impact of the Highly Improbable
I have just finished reading Nassim Nicholas Taleb’s book – The Black Swan: The Impact of the Highly Improbable. NNT (as he calls himself) has some fascinating points and some interesting turns of phrase, though he does rather go on and on and on…. Leaving aside the [...]

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Book Review – Hard facts, dangerous half truths and total nonsense

June 18, 2007

Hard Facts, Dangerous Half-Truths And Total Nonsense: Profiting From Evidence-Based Management
On the plane over I finished Hard Facts, Dangerous Half-Truths And Total Nonsense: Profiting From Evidence-Based Management by Jeffrey Pfeffer and Robert Sutton. This excellent book lays out why and how companies fail to drive their business based on evidence, and instead “miracle cure” advice [...]

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Book Review – Execution

December 20, 2006

Execution: The Discipline of Getting Things Done
Over the weekend I finished “Execution. The Discipline of Getting Things Done” by Larry Bossidy and Ram Charan. This book is a succinct summary of all that is wrong in many companies. Larry and Ram analyze many of the most dysfunctional behaviors seen in large corporations and lay out [...]

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