behavior

First Look – Runa

October 12, 2010

Runa was founded a couple of years ago to solve the problem of very low conversion rates on most e-commerce websites. Companies spend lots of money driving people to their websites but only 2-3% convert to buyers. One of the biggest reasons for this is shopping cart abandonment – people put goods in their cart [...]

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Customer intimacy #bas2010

September 29, 2010

Customer intimacy is a hot topic these days. Customers are getting more complex because not only are they using multiple channels but because they have multiple online personalities – work, home, on behalf of a parent or child and so on. The fact that consumers trust each other (78%) but not ads (13% trust for [...]

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Oracle Real Time Decisions at Dell #oow10

September 20, 2010

I blogged a couple of internal Oracle sessions on RTD (Oracle Real Time Decisions in e-commerce #oow10, Oracle RTD Roadmap #oow10) and now we get a chance to hear a customer speak – Dell with some help from Objectifi. Octane is Dell’s brand name for their RTD project – the platform has a number of [...]

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Oracle Real Time Decisions in e-commerce #oow10

September 20, 2010

I am attending a few sessions at Oracle OpenWorld this week and the first one is an overview of Oracle Real-Time Decisions (RTD) in e-commerce. I have reviewed RTD 3.0 before. The context for using RTD is that consumers are harder to reach, satisfy and retain – their behavior evolves more quickly, there is more [...]

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Webinar – Decision analytics – more than BI and web analytics

August 30, 2010

Analytics means putting all your data, not just your web data, to work improving the way your web site works. It means using your historical data not for reporting but for predicting and driving new and more effective behavior across the company. It means putting all your data to work improving decision-making.
This webinar will show [...]

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Smart meters need smart systems, not a better user interface

May 19, 2010

This article on CNET caught my eye this morning: Study: Smart meters need better user interface. I am always interested in smart meter stories as it has always struck me that this is a powerful way to reduce energy usage with all the long term benefits for consumers and producers this entails. I am often [...]

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Silverlink update

April 21, 2010

I did some work with Silverlink some time ago and was really impressed by their use of decision management to improve the communication of health plans and others in the healthcare space with members and patients. I got a chance to catch up with them recently to discuss progress and their use of adaptive control [...]

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Zappos (and others) and business analytics

April 1, 2010

Meri Gruber had an interesting post on her Competing on Execution blog this week – Zappos: Make Me Happier with Business Analytics – that prompted me to want to add my own thoughts. She says:
Why is Zappos only offering me help from other customers, when they are sitting on a wealth of order (and [...]

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Using busines rules in stable, core processes

September 3, 2009

Talking with SAP today I made the comment that the best place to use business rules was often in stable, core business processes because those processes don’t change, only the decision rules within them. This clearly struck a chord with @GregChase and it made me think I should write a slightly longer version of what [...]

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Enterprise Application 2.0

August 24, 2009

As organizations try to achieve agility, productivity and efficiency they often look to new technologies, new approaches to change the status quo. But when it comes to information systems, most large enterprises have an electronic backbone of legacy enterprise applications. Whether packaged or custom developed, these are “1.0″ enterprise applications. Or, more bluntly, dumb applications. [...]

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Predictive analytics turn uncertainty into usable probability

July 31, 2009

Syndicated from ebizQ
Following on from yesterday’s post on analytics, let’s talk about predictive analytics. Another phrase I picked up while working at FICO was this one:
Predictive analytics turn uncertainty about the future into usable probability
Again, I don’t know if the phrase originated there or was just in common usage but it always struck me as [...]

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How can decision management help with customer engagement?

July 30, 2009

Shantanu Narayen of Adobe recently said “Engagement is the new business mandate” and when Denise Shiffman (author of The Age of Engage) spoke at a recent CMO summit she added:
As I talk to customers, partners, and employees, it becomes increasingly clear to me that the health of a company relies on the extent to which [...]

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Analytics – the dark side?

July 21, 2009

Syndicated from BeyeNetwork
Oz Analytics – The Darker Side Of Analytics was an interested little post discussing the risk of using analytics to, in this case, to profile potential criminals based on past behavior. The use of analytics to predict crime and criminals is certainly growing and, as Steve said in his post, you have to
wonder [...]

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First Look – ID Analytics and MyIDScore

June 22, 2009

I got a briefing from ID Analytics recently – mostly to catch up on their new service for consumers My ID Score (https://myidscore.com).
ID Analytics has historically been focused on B2B services – helping companies identify applications that are potentially fraudulent. They have an ID Network that collects information from 6 of the top 10 credit [...]

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Everyone makes decisions – your systems should too

May 19, 2009

Syndicated from BeyeNetwork
Merv Adrian recently posted on Information Builders Prepares to Ramp It Up and this made me think of webFocus. Like Merv I recently spoke with Michael Corcoran and learned a little more about Information Builder’s attitude to decision making and information.
The webFocus page says “Because Everyone Makes Decisions” and pushing information access and [...]

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Beyond Predictive BI

May 15, 2009

Syndicated from ebizQ
David Linthicum‘s recent blog post Approaching Predictive BI made me want to reiterate some of my thinking around BI (on which I have a whole category) on my blog. I often talk about going “beyond BI” with decision management. I distinguish between BI and Decision Management because BI helps you understand your business [...]

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Here’s how you know you need business rules

May 14, 2009

Jim Sinur asked (and answered) a similar question on this blog recently – Do I Really Need a Business Rule Capability? Now I generally talk about Decision Services as the driver for business rules – services that answer business questions for other services – so how can you tell that a service is ideal for [...]

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Data is still defensible

May 13, 2009

Syndicated from BeyeNetwork
In Is Data a new defensibility? Abhishek Tiwari argues that even data is not defensible any more. He argues that data integration and the use of new sources of data are key skills but that companies cannot use unique data to differentiate because there is too much data and too much of it [...]

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Here’s a couple of skills developers will need in the years ahead

April 9, 2009

Syndicated from ebizQ
I saw this list of 10 skills developers will need in the next five years – developers not programmers you notice – and I was struck by several things.
First and foremost it still assumed that application developers would be programming – not assembling applications from components, not specifying the behavior of a system [...]

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Integrating data and text analysis

March 12, 2009

Josh Becker of SubZero Wolf and Dave Froning of SAS presented on integrating text analytics and data analytics to make an impression. Text analytics has a lot of potential but success stories are not as widespread as you would think they should be nor are there many stories of operationalizing text analytics. The challenge, Dave [...]

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