Posts tagged as:

behavior

From Data Warehousing to Strategic Data Assets

December 2, 2008

Usama Fayyad, previously Chief Data Officer of Yahoo, presented a keynote on From Data Warehousing to Strategic Data Assets – Case Studies on the Web: Social Networking, Direct-Response Marketing and Understanding Customer Behavior.
The number of users on the web continues to grow rapidly, approaching 1Bn. The data created as these users move around the web [...]

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On Best Buy’s success and being decision-centric

November 19, 2008

Last week I saw a post comparing Best Buy and Circuit City – one thriving and one going into bankruptcy – and it made me think about the role of decision management in Best Buy’s success. I have head Best Buy present various times an a number of elements of their successful customer-centricity strategy are [...]

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Predictive Analytics Produces Business Rules That Deliver

October 29, 2008

Eric Siegel, who is chairing the new Predictive Analytics World show, presented on predictive analytics and business rules. Predictive analytics, says Eric, is a business intelligence technology that products a predictive score for each customer or prospect … and explanations thereof. These scores come from predictive models that are developed across your historical data. This [...]

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Collections Best Practices

September 23, 2008

Jeff Bernstein of Strategem Portfolio Services gave an overview of the latest developments in collections. Jeff’s company has a product called Strategy Director (about which I blogged before). Jeff does a lot of work with collections groups and all too often sees a failure to implement analytics even where those analytic models are being developed [...]

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Marketing and Customer Segmentation with Xeno

September 22, 2008

Delivering the best value proposition using segmentation is a multi-step journey with 6 main steps and some critical differences from other analytic approaches:

Define Segmentation Objectives
The first step – deciding why to build a segmentation scheme – is important but often overlooked. Reasons may include declining financial performance, changes in strategy or market trends – the [...]

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First Look – Erudine Behaviour Engine

September 15, 2008

Erudine is a British company a few years old and has released some new technology in a new process context – the Erudine Behaviour Engine (yes, the British spelling). Like many technologies, Erudine is targeting the business-IT divide, focusing on problems like those of translating requirements into systems, integrating the expertise of lots of people [...]

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Book Review – The Black Swan

August 8, 2007

The Black Swan: The Impact of the Highly Improbable
I have just finished reading Nassim Nicholas Taleb’s book – The Black Swan: The Impact of the Highly Improbable. NNT (as he calls himself) has some fascinating points and some interesting turns of phrase, though he does rather go on and on and on…. Leaving aside the [...]

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Book Review – Hard facts, dangerous half truths and total nonsense

June 18, 2007

Hard Facts, Dangerous Half-Truths And Total Nonsense: Profiting From Evidence-Based Management
On the plane over I finished Hard Facts, Dangerous Half-Truths And Total Nonsense: Profiting From Evidence-Based Management by Jeffrey Pfeffer and Robert Sutton. This excellent book lays out why and how companies fail to drive their business based on evidence, and instead “miracle cure” advice [...]

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Book Review – Execution

December 20, 2006

Execution: The Discipline of Getting Things Done
Over the weekend I finished “Execution. The Discipline of Getting Things Done” by Larry Bossidy and Ram Charan. This book is a succinct summary of all that is wrong in many companies. Larry and Ram analyze many of the most dysfunctional behaviors seen in large corporations and lay out [...]

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