≡ Menu

behavior

First Look: Neuro-ID

Neuro-ID TM started about 7 years ago with the premise that by monitoring how people use their keyboards and mice one could identify the confidence level of the person filling out the form. And that this could be done without any personally identifiable information. They developed a Neuro Confidence ScoreTM  (Neuro-CS TM) which they have [...]

I am attending this year’s Building Business Capability conference and blogging sessions like this one from Jim Sinur of Aragon Research. I gave a tutorial earlier in the week on decision modeling with DMN and will be speaking later in the week with David Herring of Kaiser Permanente (and signing my new book, Available now! Real-World Decision Modeling [...]

Continuing in the analyst program at IBM’s World of Watson event with Beth Smith, GM Offerings and Technology for IBM Watson, introducing some Watson elements for Conversation – one of the four C’s of Watson (Cloud, Content, Compute and Conversation). Watson, at its core, is about finding knowledge in noisy data at enormous scale. Watson listens to [...]

Final set of announcements at FICO World relates to Cybersecurity or Cyber Threat Analytics. Obviously cyber attacks are increasing and driving a lot of fraud and abuse – phishing, malware, personal record theft etc. The big challenge in all this is the timespan. 60% of data theft happens with minutes or hours of a breach but [...]

Continuing with product announcements at FICO World, next up is the new products for fraud prevention and compliance. Financial crime is on the minds of consumers right now with 2/3 worrying about having their credit card data compromised or having their accounts used fraudulently. FICO has launched a new FICO Consumer Fraud Control product. This [...]

Ron Bodkin of Think Big (founded in 2010 and acquired by Teradata in late 2014) came up next to talk about their consulting practice around hadoop and other big data infrastructure. They are now over 100 people (on shore and off shore) with a 100% focus on Big Data technology. They are run largely separately [...]

I am attending the Teradata Influencers Summit in lovely Del Mar, California. First up is Oliver Ratzesberger, Senior VP of Software, to talk about recent technology innovations and technology strategy. Oliver highlighted some of the key trends and themes for Teradata. He began with a maturity model for “the sentiment enterprise” (video here): Agile Data [...]

One of the students on my UCI Class Business Goals for Predictive Analytics quoted his mentor in a discussion we were having about cross-referencing metrics or KPIs with the decisions that influence them.   Only measure those things you are willing to change and be willing to change the things you measure.   I really [...]

IBM recently introduced a Predictive Customer Intelligence solution. Like the counter fraud solution earlier, this is one of IBM’s multi-product and services signature solutions. The focus of this solution is the increasing need to be truly customer-centric, focusing marketing on individual customers not on segments or campaigns, not on pre-existing mental models or ideas. This matters [...]

Rob Walker kicked off day 2 of PegaWorld talking about Decision Management and the role of analytics in customer engagement. He began by talking about John Boyd and his theory of engagement – the OODA loop – Observe, Orient, Decide and Act (something I referenced in Decision Management Systems: A Practical Guide to Using Business Rules and [...]

Since I last wrote about 11 Ants they have increasingly focused on retail analytics to help retailers make the most of their transactional data and loyalty program data. 11 Ants new Retail Analytics Platform is designed to address a number of initiatives in retail – integrating customer behavior deeply into metrics, being consistently customer-centric across [...]

We have been expanding recently, adding partners to help us deliver decision management to customers around the world. You can see the current list of partners here on Decision Management Solution’s website. To introduce these partners to you I am going to be conducting a series of interviews in the coming weeks. I am going [...]

Hurwitz & Associates will update their Victory Index on Advanced Analytics in 2014. This report will summarize key trends in advanced analytics, provide information on vendor offerings, and report on vendor strengths and weaknesses from an end user perspective. In order to help guide end users who are making a decision on selecting an advanced [...]

Last year I interested Andrea Scarso, CEO of MoneyFarm, about analytics. This was a hugely popular post so I thought I would continue the series this year by interviewing some other analytic practitioners. The first in this continuing series is an interview with Tracy Allison Altman, co-founder of Ugly Research. Ugly Research are developing PepperSlice, [...]

Ron kicked off Day 2 talking about the knowledge economy, noting that companies don’t act like they are part of the knowledge economy as they don’t think about knowledge, about how to find it or how to manage it. He identified a set of elements that contribute including business rules and operational decisions, business vocabulary and [...]

I got an update on Teradata’s Integrated Marketing Management (IMM) solutions recently as part of my ongoing series on Marketing Decision Management. These solutions have evolved from internally developed Teradata solutions as well as their acquisitions of Aprimo, eCircle and Market Helm Interactive (reviewed by me here). Several things are driving Teradata’s approach to integrated [...]

I got an update on Marketswitch Optimization as part of my series on marketing decision management solutions. Experian positions Marketswitch Optimization for the most advanced stage of decisioning– as clients move from profiling and segmenting their customers, to predictive scoring and business rules to optimization. They see some interesting numbers for improvement through this lifecycle [...]

A little while back I blogged about Customer Data Platforms and their role in coordinating multiple channels when trying to develop customer-centric marketing solutions. More recently I caught up with Provenir – a company I know from its risk-centric decisioning platform – and with the team behind their new customer listening product. I plan to blog about the [...]

As part of the ongoing blog series on Marketing Decision Management Solutions I got an update from SAP on Real-Time Offer Management. This is based on an acquisition made at the end of 2006 of a real time recommendation technology developed for the CRM market, with early adoption mainly by the competitive service industries – [...]

Next session for me at FICO World is one focused on where customer decisioning is going. John Rymer of Forrester began by presenting some of the major trends found in a recent Forrester survey conducted for FICO: Customer modeling is getting much more sophisticated as companies try and understand large numbers of customers more precisely [...]