JT on EDM

A colleague attended the Aberdeen CMO Summit last week and took some great notes. I am going to have a couple of posts this week based on her notes. First up, some lessons from Paul DePodesta (of the Padres). Paul focused on some of the challenges of moving from judgmental to more analytic decision [...]

A reader had an interesting question this week. As a comment to Using decision management to deliver intelligent business performance he asked “What makes a company ready?”. I suspect my closing line “The products are, mostly, ready. Whether companies are is another question…” prompted this.
So, what makes a company ready for enterprise decision management – [...]

PMML – The Predictive Modeling Markup Language – is the primary XML format for describing predictive analytic models so that a modeling tool can share a model with either another modeling tool or, more usefully, with a deployment environment. The folks over at KDNuggets recently ran a poll asking their readers about their use of [...]

One of my regular readers had a question today about Enterprise Decision Management and the Software Development Lifecycle – the EDMSDLC if you like. Here’s what he asked:
We do Business Rules in our approach… I guess one question would be, where does EDM fit in a typical SDLC? [company] does Requirements, we have a method [...]

Some time ago I saw an article that discussed the 8Ps (4 old, 4 new) of Marketing. It seemed to me that decision making, especially operational/transactional decision making is critical to most of these Ps. Here, then, is my summary of the 8Ps and why decisions, and decision management, matter.
4 Ps

Product
You might think that [...]

This week I thought I would write some posts about how enterprise decision management can help address some of the very real challenges in decision making. First up is peer pressure. A friend sent me this article from the Sloan Review – Applying (and Resisting) Peer Influence -and a couple of key concepts are clear [...]

Zementis has recently announced its ADAPA predictive analytics edition for the Amazon Elastic Compute Cloud. This essentially allows you to deploy PMML (Predictive Model Markup Language, an XML format for defining predictive analytic models) on the Amazon compute cloud. Based on their Enterprise Edition (which has PMML deployment, reporting and business rules (using Drools), this [...]

Having just written a post about how vague the word analytics is, I see Ann All’s post Banks Using Analytics to Boost Customer Retention. What’s interesting about Ann’s post is not that she makes it clear what kind of analytics she is discussing but that almost any of the various kinds of analytics can [...]

ILOG today announced a Scorecard modeler as an add-on for ILOG JRules ® (which I first saw at DIALOG). As their press release says, this add-in allows customers to “incorporate statistical scorecard models directly into decision services” – a key tenet of enterprise decision mangement or EDM. ILOG is targeting financial institutions clearly but apparently [...]

Tom Jesionowski recently published an article on TDAN about The Prime Business Decision Loop. Tom had sent me a copy in advance to look over and I thought I would blog about it and publish my comments as I think he has made a valuable contribution to the discussion around decision making with the loop.
I [...]