Posts tagged as:

analytic models

First Look – SAS Real Time Decision Manager

January 19, 2010

SAS Real-Time Decision Manager (RDM) is designed for inbound communications, complementing outbound communication solutions. It aims at real-time delivery of decisions and recommendations during a customer interaction to optimize that interaction to improve revenue, growth and retention. For example, in retail banking, a customer might come in with a new job with very different income [...]

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Predictive analytics – in Excel of all places

December 10, 2009

Syndicated from BeyeNetwork
My friends at Zementis have just launched support for executing predictive analytic models in Excel – check out Predictive Analytics at your fingertips: Scoring data in Microsoft Office Excel. While not, exactly, a high-volume transaction environment, Excel is an interesting place for executing predictive models and I like the way the folks at [...]

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Multiple decsioning engines – a reader asks

December 1, 2009

Neeraj asked me an interesting question the other day – how would a decisioning product like Oracle RTD and a business rules engine co-exist? Rather than answering this specifically I thought I would try and generalize it. After all there are products like Unica and Chordiant that also offer decisioning engines that are not general [...]

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First Look – Convergys

November 30, 2009

While I was attending the Business Rules Forum a few weeks back I got my first chance to learn about Convergys. A major sponsor of the event, Convergys is focused on improving the customer experience and customer relationships using decisioning technologies. Building on a history in customer care and billing, Convergys is now a nearly [...]

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Make Better Decisions

November 17, 2009

Tom Davenport published a new article recently in the Harvard Business Review titled Make Better Decisions. In it he gives some examples of bad decisions and asks why this decision-making disorder?
First, because decisions have generally been viewed as the prerogative of individuals—usually senior executives. The process employed, the information used, the logic relied on, have [...]

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Smarter systems for uncertain times – #brf keynote

November 5, 2009

I gave a keynote at the Business Rules Forum today on Smarter systems for uncertain times.  I gave the presentation without slides and had planned to use my notes as a post but, as the notes ran to 5,000 words, I have decided to write a white paper based on them instead!
To keep you going [...]

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Business Rules Forum 2009 – Day 1 #brf

November 4, 2009

It’s the end of day 1 of the Business Rules Forum/Enterprise Decision Management Summit and time to write a wrap up post for the day – no live blogging today as I have too much on as track chair to sit behind my keyboard!
Today I got to attend Jim Sinur’s keynote and sessions from Roger [...]

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A reader asks about decision services with multiple answers

September 28, 2009

One of the questions I get regularly can be summarized like this: I see how a decision service works when it returns an answer but can it return multiple answers? As one reader put it:
Suppose we want to go from India to the USA. There are number of alternatives and many flights that are available. [...]

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Putting predictive analytics to work at Premier Bankcard

September 21, 2009

I am giving a tutorial and a presentation on putting predictive analytics to work at the forthcoming Predictive Analytics World show in Washington DC (October 20th-21st with tutorials on the 19th). I always like to illustrate my points with real examples and I am going to be talking about Premier Bankcard, a SAS client. As [...]

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Better customer service, better results with predictive analytics

September 16, 2009

Syndicated from Smart Data Collective
I recently hosted a webcast for Smart Data Collective titled “Putting Customer Value to Work: What Predictive Analytics Can Do for Your Bottom Line”. With Korhan Yunak of Vodaphone Group, Anne Milley of SAS Institute and Mike Rote of Teradata Corporation on the panel we discussed how predictive analytics can provide [...]

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Putting predictive analytics to work at Infinity Insurance

September 15, 2009

I am giving a tutorial and a presentation on putting predictive analytics to work at the forthcoming Predictive Analytics World show in Washington DC (October 20th-21st with tutorials on the 19th). I always like to illustrate my points with real examples and while I was preparing the presentation I had a chance to talk to [...]

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Information led transformation with decision management

September 10, 2009

Syndicated from BeyeNetwork
I have been following the recent IBM announcements on analytics closely and have been struck by the increasingly decision-centric point of view being expressed. First there was the business analytics and optimization announcement with its focus on “action support” not “decision support”. The new analytic appliances with their focus on making it easier [...]

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Analytics simplify data to amplify its value

July 31, 2009

Syndicated from ebizQ
With IBM’s announcement this week that it was acquiring SPSS I have been talking to a lot of folks about analytics. Analytics is one of those topics that is often on the edge of what IT people know so I thought a couple of posts on analytics might be useful.
Now analytics can mean [...]

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Personalize customer relationships by personalizing decisions

July 28, 2009

Syndicated from BeyeNetwork
David Vergara wrote a nice piece over on Target Marketing recently – Use effective segmentation with predictive analytics to personalize customer relationships. David does a nice job of outlining the steps involved in a segmentation modeling, a key area for data mining and predictive analytics.
To adopt analytics to personalize customer relationships, however, I [...]

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The answer to too much information and limited understanding is decision management (not experts)

July 7, 2009

Syndicated from BeyeNetwork
The Evidence Based Management blog had a post on Why experts are so often wrong that discusses a book by Philip Tetlock (Expert Political Judgment: How Good Is It? How Can We Know?)
In a world filled with expert predictions that are mostly incorrect, and filled with people who eagerly seek such predictions even [...]

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On supporting decision management and collaborative decision making

June 26, 2009

Syndicated from BeyeNetwork
Timo Elliot had an interesting post Gartner on Collaborative Decision Making in which he discussed a report from Gartner called The Rise of Collaborative Decision Making (and thanks to Nic Smith of Microsoft for the link). This kind of ad-hoc, collaborative decision making is critical in companies and technology to support it is [...]

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Data is still defensible

May 13, 2009

Syndicated from BeyeNetwork
In Is Data a new defensibility? Abhishek Tiwari argues that even data is not defensible any more. He argues that data integration and the use of new sources of data are key skills but that companies cannot use unique data to differentiate because there is too much data and too much of it [...]

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Here’s how to build on Business Analytics

March 31, 2009

As I blogged earlier, at the SAS Global Forum this week some SAS speakers drew a distinction between Business Intelligence – BI – and Business Analytics. I worry that this is a distinction without a difference and that it fell short of what SAS can offer its customers. Neil Raden, on his blog, dismissed the [...]

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Some thoughts after attending Predictive Analytics World

February 24, 2009

Syndicated from b-eye network
Last week I was at Predictive Analytics World, a brand new show on the business value of predictive analytics. The show was a great success, I think, as it attracted a decent audience in very tough times and succeeded in bringing together not just those building predictive analytic models, but also those [...]

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First Look – EpiAnalytics

February 23, 2009

I recently got a chance to discuss EpiAnalytics product offerings and see a brief demonstration. EpiAnalytics provides contact center analytics to improve customer service and technical support business processes using analytics (including text analytics) and decision automation to automate the manual analysis of leads and support emails. The results are then plugged into an engine [...]

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