Posts tagged as:

Adaptive Control

Impact Modeling and Maximizing Marketing Return

September 22, 2008

Nina Shikaloff discussed an analytics technique that I had not heard of – Impact Modeling. Impact Modeling is a decision modeling technique. Decisions on acquiring customers – what to offer for instance – managing customers and handling difficult customers are all important and it can be tricky to identify better ones. Impact modeling is about [...]

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As content on demand grows, so must decision management

September 10, 2008

The Conference Board recently announced strong growth in online content or content-on-demand. The press release can be summarized by this comment:
Fundamentally, consumers expect content to be available when they want it, and on the screen of their choice
This, of course, creates both a challenge and an opportunity for those providing content. The challenge is that [...]

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Predictive Marketing (Lessons from the CMO Summit #3)

September 9, 2008

Stephan Chase of Marriott generated the third set of thoughts. He is working to make Marriott more customer-centric, in particular by employing predictive modeling to determine what customers are likely to do in the future while using results in marketing to create a learning organization. This is of course the heart and soul of decision [...]

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First thoughts on the IBM/ILOG announcement

July 28, 2008

I got a chance to speak with ILOG today and do some thinking so it’s time to write more about the IBM and ILOG announcement. As it is an acquisition of one publicly traded company by another neither company can legally say very much. As a result I, like everyone else, have a bunch of [...]

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Transpromotional marketing with EDM

July 18, 2008

Transpromotional marketing – yes, another new phrase that I heard for the first time this week. Wooing Customers in a Weak Economy was the source – an article on 1:1. Chris Stone wrote the article and it talks about the need to use different channels to contact customers and to do so consistently and in [...]

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Enterprise Decision Management and the Software Development Lifecycle

July 14, 2008

One of my regular readers had a question today about Enterprise Decision Management and the Software Development Lifecycle – the EDMSDLC if you like. Here’s what he asked:
We do Business Rules in our approach… I guess one question would be, where does EDM fit in a typical SDLC? [company] does Requirements, we have a method [...]

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First Look – Strategy Director

July 1, 2008

One of the things I like to do on the blog is bring attention to those companies applying the principles of Enterprise Decision Management to deliver useful, smart enough systems. I recently came across Strategy DirectorTM from Stratagem Portfolio Services. This uses EDM to deliver analytics and strategy support for collections.
The product is built on [...]

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Here’s how to get started with decision management

June 12, 2008

When I talk to folks about decision management they sometimes seem intimidated by the complexity of the problem and the sophistication of organizations that have invested heavily in the approach. Here, then, are some thoughts to help you get started.

Begin – even if the first version is not perfect or even close.
Automate the decision even [...]

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Using Decision Management to improve healthcare communication

June 10, 2008

I have just finished presenting on the last of a series of roadshows for Silverlink. I was one of a series of presenters for their Think Different seminars. I presented with Kinney Zalesne (author of Microtrends: The Small Forces Behind Tomorrow’s Big Changes), Liz Boehm (Healthcare analyst at Forrester) and Fred Jubitz (recently of American [...]

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Automating Decisions within Business Processes

May 21, 2008

I can’t blog this session live as John Rymer and Mike Gualtieri have asked me to participate. What follows is a combination of thoughts based on the presentation and post-presentation notes.
The theme of the presentation is that “The next frontier in business process management (BPM) and business rules is automating decisions within business processes”. If [...]

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Decision Management, Operations Research and BI

May 5, 2008

I spoke to Seth Grimes last week about an article he was writing that just published on Intelligent Enterprise -What BI Practitioners Can Learn From Operations Research. As I was reading the article I also noticed a response over on Michael Trick’s OR blog -Business Intelligence and Operations Research. Both Seth’s article and Michael’s response [...]

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Live from InterACT – Automate, Improve and Connect

April 29, 2008

Paul Daro was next giving some detail around the new architecture (introduced by Bernhard Nann). A number of trends were identified first:

Clearly the move to a collection of services from monolithic applications has fundamentally changed the relationship of vendors to customers – now more about delivering services that can be fitted in to an overall [...]

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Live from InterACT – Using Risk Applications to Drive Growth

April 28, 2008

Next up Discover and Fair Isaac talking about Discover’s Enterprise Decision Management initiative. Dave Wodall from Discover co-presented with Xun Shao of Fair Isaac. Discover use Blaze Advisor (rules), Model Builder (analytics) and Decision Optimizer (portfolio optimization). Discover was launched in 1985 and, like Amex, has both the network and the consumer relationship. 50M members, [...]

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Live from InterACT – Insurance in the 21st Century

April 28, 2008

After lunch I joined the Insurance track and listened to Don Light of Celent (who wrote this nice paper some time ago) and Mike Gordon of Fair Isaac. Mike started and his first slide was headlined “survival of the fittest” which seems like the right headline! There is clearly a lot on in insurance these [...]

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Live from InterACT – New Approaches to Strategies

April 28, 2008

Next up was Stuart Crawford, part of Fair Isaac’s extensive research staff, on new approaches to the creation, visualization and comparison of decision trees or, as Fair Isaac calls them, Strategies. Stuart has been working at Fair Isaac for many years and has a lot of background in analytics. This work is about how to [...]

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Live from InterACT – Ian Ayres

April 28, 2008

I started with an interesting breakfast this morning with Ian Ayres and Larry Rosenberger. Ian is the author of Super Crunchers (reviewed here in the wiki) and Larry is a research fellow and ex-CEO of Fair Isaac. The two of them were great conversationalists and we ranged across randomized testing (adaptive control), the power of [...]

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Some thoughts on Adaptive Decision Management

April 22, 2008

Paul Haley wrote an interesting piece last week on Adaptive Decision Management. This is a really good piece and I highly recommend it. I do have a couple of things to add, however.
While Paul is correct that Fair Isaac did not talk about “decision management” until after the HNC merger, Fair Isaac had a long [...]

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Two Great Decision Management Conferences this year

April 17, 2008

I am involved in two great decision management conferences this year and I wanted to quickly post about them to encourage you to attend – apologies to readers of my other blogs who may see this information more than once.
First up is InterACT, Fair Isaac’s show on decision management and analytics, April 27-30. I will [...]

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After EDM – some thoughts on technology

April 10, 2008

Some time ago a regular reader, Dave Wright, left a   comment on a blog post I wrote as a guest. In it he asked “What comes after EDM?”. This, of course, is both an interesting and a difficult question. Thinking about it I decided to split it into two parts – one about technologies [...]

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Is your ATM a sales channel yet? And should it be?

April 4, 2008

My friends over on the Diamond Analytics blog posted an update to an old post today where they talked about some recent instances where the ATM is being used as a sales channel. Ron Shevlin had a good comment on the original post about the appropriateness of the channel given queues, screens etc. so I [...]

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