Posts tagged as:

Adaptive Control

Smarter systems for uncertain times – #brf keynote

November 5, 2009

I gave a keynote at the Business Rules Forum today on Smarter systems for uncertain times.  I gave the presentation without slides and had planned to use my notes as a post but, as the notes ran to 5,000 words, I have decided to write a white paper based on them instead!
To keep you going [...]

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Business Rules Forum 2009 – Day 1 #brf

November 4, 2009

It’s the end of day 1 of the Business Rules Forum/Enterprise Decision Management Summit and time to write a wrap up post for the day – no live blogging today as I have too much on as track chair to sit behind my keyboard!
Today I got to attend Jim Sinur’s keynote and sessions from Roger [...]

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Adding decision management to your BPM initiative

September 22, 2009

Syndicated from ebizQ
Last week I wrote a piece on the risks of pursuing BPM without decisioning. As promised, here are some thoughts on how to get started.

Identify your decisions
Step one is to find and name and manage the decisions that matter to your processes. Finding decisions is not always that easy, though it gets [...]

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Getting to Enterprise Application 2.0

August 26, 2009

On Monday I posted about Enterprise Application 2.0 and promised to return with some thoughts on how to get from Enterprise Application 1.0 to Enterprise Application 2.0. Let’s see:

Expose core elements as services
Identify and manage processes – hook up legacy and new services into new, more effective workflows
Find and automate decisions using business rules
Manage simple [...]

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New resources on decision management

June 29, 2009

A quick note to point out some newly available resources on decision management.
First, Claye Green of Technology Blue (a Decision Management Solutions partner) wrote a nice little piece on barriers to decision management success.
I have been busy too, writing some shorter briefs on Decision Management topics. These are available without registration from the Decision Management [...]

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First Look – Oracle Real-Time Decisions 3.0

June 24, 2009

I got a chance to get an overview of the latest release of Oracle Real-Time Decisions, 3.0. This is the platform for real-time decisions on which various applications (for call center, web etc) are built and sold as part of the Oracle Applications suite.
The vision of this product is to optimize “return on attention” – [...]

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Here’s how micro decisions turn blasting into targeting

May 29, 2009

Ginger Conlon had a nice post this week – Don’t Blast. Target. – Think customers: The 1to1 Blog.
many marketers are still drawn to the ease of blasting to a broad audience, instead of targeting for maximum impact among those most likely to respond
If you are trying to make this transition from blasting to targeting – [...]

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A reader asks about champion/challenger testing

May 27, 2009

A little while ago I got an interesting question from a reader about champion/challenger testing  – an element of adaptive control. Check out this brief on Adaptive Control or read the chapter in Smart (Enough) Systems for details on the approach. Anyway, here’s the question:
When testing a champion strategy with challengers, I assume sample [...]

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Customer Stories from the SAS Global Forum

April 1, 2009

Syndicated from BeyeNetwork
Last week I posted a couple of times about my impressions from the SAS Global Forum. In one post I said that “SAS customers talk about the great results they get when they put their predictive analytics to work in operational systems” so I thought I should expand on that a little, using [...]

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Facts not fears, confidence not certainty, critical thinking not wishful thinking

March 26, 2009

Syndicated from BeyeNetwork
Madeline Albright gave a great presentation at the SAS Global Forum in Washington DC this week. Several of her bon-mots are in the title but there were many others, some of which are below. Each of them struck me as relevant to readers of this blog:

Facts not Fears
Businesses all too often do things [...]

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19th Century Decision Management

March 4, 2009

Syndicated from ebizQ
John Reynolds over on the Thoughtful Programmer had a great post a little while back – 19th Century BPMS. In it he said
I sometime find it useful to describe a BPMS in terms of things and people that you probably would have found in an office or factory in the 1890s
This struck me as [...]

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Scenario Testing, Stress Testing and Decision Management

January 15, 2009

With the business world in a state of flux and everyone worried about what might happen next, and how they might respond to it, scenario testing (and its compatriot, stress testing) should be top of mind for executives. They should be thinking about different scenarios, testing out how those scenarios would effect their business and trying out various alternatives. On the risk side they should be using this kind of scenario planning to stress their assumptions – stress testing – to see how their financial reserves would cope with the various alternatives.

For too many executives, however, this kind of testing is done only at the aggregate level and done largely (if not completely) in Excel. I have nothing against Excel but this is clearly not really acceptable. Good scenario or stress testing should consider how customers, products, suppliers, locations will be impacted by the scenario at a granular level and then present rolled-up results, not simply attempt to model some averages or totals. Similarly, if executives want to develop alternative scenarios that would be effective in certain possible futures then they need to test those scenarios against actual transactions, actual customers, to see if they work.

Companies that have adopted decision management have the infrastructure to manage this. Decision management brings the crucial decisions – choices of actions – into the open and makes them explicit. Scenarios can be developed for these decisions and tested against real data. The results can be compared against what happened, or against alternative scenarios to see what would work best. Different assumptions can easily be fed into the decisions to see what impact those assumptions have and stress testing or scenario development conducted based on the results. Decision management makes all this possible. It’s still work, but it is much less work and the results can be much more precise and grounded in real decisions.

A growth in scenario management was one of my predictions for 2009 and Jim Sinur wrote a nice piece on this too – Scenario Planning is No Longer Optional.

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Predictive Analytics are important no matter what IBM thinks

December 19, 2008

Doug Henschen had a blog post on IBM today that caught my eye – Will IBM Add Analytics to its Toolbelt? in which he quoted Ambuj Goyal (who heads up information management at IBM) as saying predictive analytics are overrated. Sadly this reminded me of the old days of IBM – when FUD (fear, uncertainty [...]

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Decision Services as agile, intelligent agents

December 19, 2008

Two articles I saw recently (Is SOA Enabling Intelligent Agents? and Three Keys to Enabling Agile Business Services) made me think about decision services in the context of agility and of so-called “intelligent agents”. Clearly SOA, web 2.0 and network-centric…

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Powering Next-Generation Predictive Applications with Oracle Data Mining (ODM)

December 2, 2008

Charlie Berger of Oracle presented on Powering Next-Generation Predictive Applications with Oracle Data Mining (ODM). Charlie joined Oracle from Thinking Machines about a decade ago and have been putting machine learning algorithms into the Oracle kernel. Data Mining, in database or otherwise, sifts through data to find hidden patterns, discover new insights and make predictions. [...]

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Using Decision Management for Customer Retention

November 10, 2008

CRM Daily had a nice little article on Customer Retention that reminded me of the example I often use for how the elements of decision management contribute to more effective customer retention decisions. Large organizations spend vast sums on retention – one bank, for instance, spends $1Bn annually – and retention is a perfect candidate [...]

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Hotwire.com Revenue Management

October 28, 2008

Darren Koch presented on Hotwire.com’s use of ILOG business rules in revenue management. Summary:

Ongoing segmentation and optimization help businesses serve customers
Smart testing + flexibility = better service = higher profits
Continues to show ROI that is increasing over time

Hotwire.com was founded in 1999 to help travel partners (who invested) sell excess inventory without driving down prices [...]

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Evidence-based (decision-centric) CRM Processes

October 22, 2008

Graham Hill wrote a piece on Evidence-based CRM that focused on evidence-based CRM programs and it made me think about evidence-based CRM processes.
To me, evidence-based CRM means customer relationships, and thus customer treatments, that are based on evidence (data) and not judgment, hope, guesswork etc. It means

making offers that you have evidence this customer will [...]

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Decision Services – A Pattern for SOA

October 7, 2008

I just finished presenting at the SOA Symposium and if you are interested in my presentation you can find it on slideshare.
Previous in series Next in series

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Finding hidden decisions in business processes

September 24, 2008

Scott Sehlhorst (with whom I have presented and about whom I have written before) had a great post this week called Hidden Business Rule Example. Scott walks through some analysis of a process and shows how finding hidden decisions within that process can really inform how you think about the systems and processes you need. [...]

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