White Paper of the Week: The Case for Centralized Customer Decisioning

August 25, 2014

This week’s white paper is an oldie but goodie – The Case for Centralized Customer Decisioning

An Imperative for Every Channel, Every Interaction
Marketing understands customers better than any other single group, and should own customer treatment decisions.
As marketers strive for a genuine dialogue with their customers, an interactive and personalized experience that builds brand and develops relationships, [...]

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Some thoughts on KDNuggets’ top trends ahead of Strata Hadoop NYC

August 21, 2014

Gregory over at KDNuggets had an interesting post with some Top Analytics and Big Data trends ahead of Strata Hadoop NYC Conference based on input from their readers. Three trends struck me:

The challenge of communicating complex analyses to non-technical clients/partners
We are having increasing success using logical decision models to show how data and analytics drive better decision making. [...]

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First Look Progress Corticon 5.4 Update

August 19, 2014

It’s been a while since I had an update on Progress Corticon – the last time was an update for v5.2 back in 2012.
Progress Corticon is a mainstream Business Rules Management System with the usual Corticon Studio, Corticon Server and Corticon Enterprise Data Connector. In addition there is the Corticon BRMS for OpenEdge, linking Corticon [...]

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Interview on Ugly Research

August 18, 2014

Tracy Altman (@EvidenceSoup), who I interviewed here, interviewed me for her blog recently. We talked decisions, decision management and analytics. You can find the interview on the Evidence Soup blog here.

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Decision Management and a business perspective on Big Data

August 14, 2014

Check out this article – Business leaders need Rs not Vs: The 5 Rs of Big Data. I met Merritt,the author, at the TDWI Solution Summit on Advanced Analytics this spring. In the post, and in his subsequent work, he makes some great points.
I really like his 5Rs and think they illustrate the power of Decision [...]

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Seth Godin: No Analytics without Action!

August 12, 2014

One of my students at UCI pointed me to this great Seth Godin post:
Don’t measure anything unless the data helps you make a better decision or change your actions.
If you’re not prepared to change your diet or your workouts, don’t get on the scale.
Seth’s always worth listening too (I regularly quote his blow up your home [...]

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Measurement, behavior, decisions and KPIs

August 7, 2014

One of the students on my UCI Class Business Goals for Predictive Analytics quoted his mentor in a discussion we were having about cross-referencing metrics or KPIs with the decisions that influence them.
Only measure those things you are willing to change and be willing to change the things you measure.
I really liked this quote because [...]

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First Look: Actian’s Big Data 2.0 Clear Path Program

August 6, 2014

Actian has recently released its new Actian Analytics Platform (blogged about here) to deliver scale, parallelism, advanced analytics etc. Following on from this they announced a new offering, Clear Path. The Clear Path Program is designed to provide blueprints to help customers adopt this platform and deliver “transformational value”. Clear Path Analytics Blueprints package up [...]

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The Economist: Big Data, Little Decisions

August 1, 2014

There was a fascinating piece in the Economist last week – Little things that mean a lot. This piece really resonated with me – even the title sounds a lot like my mantra of “Big Data, Little Decisions” (you can see a selection of the articles and webinars I have given on this topic here). So what were [...]

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Ugly Research: Data is easy, Deciding is hard

July 30, 2014

Tracy Allison Altman over at Ugly Research has a great new  white paper – Data is easy: Deciding is hard – in which she quotes me (thanks Tracy). It’s a great paper and makes what I think is the critical point – that you don’t need a data culture but a decision culture. And I would add [...]

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Two live events in July on Predictively Enabling Your Organization

July 17, 2014

I am presenting at a couple of evening events in July on Predictively Enabling your Organization. Sponsored by Predixion, these events will introduce you to predictive analytics and will share practical tips on how to leverage predictive analytics to improve results across your business. I’ll discuss the power of Predictive Analytics, how to get started and how to [...]

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40% discount on my book thanks to IBM Press

July 3, 2014

IBM Press is 10 years old this month and to celebrate all books and eBooks are 40% off through the end of July! You can buy my book, Decision Management Systems: A Practical Guide to Using Business Rules and Predictive Analytics and get this discount. Just buy it here and use discount code IBM10YEARS during checkout.

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Decision Management Systems Past and Future: A video

July 2, 2014

A short video in which I discuss the past and future of Decision Management as part of celebrating IBM Press’ 10th year.

I published Decision Management Systems:A Practical Guide to Using Business Rules and Predictive Analytics with IBM Press at the end of 2011 and you can but it direct from IBM Press here or amazon.com here.

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First Look: RulePlex

July 1, 2014

RulePlex is a business rules environment startup based in Orlando FL. The basic product consists of a Rule Manager that allows access to a set of policies. Each policy contains business rules and these rules can be written in different languages – Javascript, C# and Visual Basic with Python and Ruby to follow. Each policy [...]

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First Look: Teradata Aster R

June 26, 2014

While R has become very popular in recent years the fact remains that as an open source product it has some scalability and performance issues (discussed in our paper on Standards in Predictive Analytics for instance). Base open source R is not really designed for the kind of large data volumes, Big Data, that are [...]

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First Look: InRule 4.6 update

June 25, 2014

I last got an update on InRule back in 2011 with v4. They see four pillars to their Business Rules Management System:

Rule Authoring
Rule Storage and Management
Rule Execution
Rule Integration (SDK)

V4 focused on the rule authoring experience and since then they have had a couple of additional releases. 4.1 focused on improving the rule storage and management [...]

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Great Hurwitz Report on Predictive Analytic tools

June 24, 2014

The Hurwitz Group just published their Victory Index for Predictive Analytics. This is a great report on the core predictive analytic vendors written by Marcia Kaufman and Daniel Kirsch. The report covers Angoss, IBM, Megaputer, Pegasystems, Predixion, RapidMiner, Revolution Analytics, SAS, SAP, StatSoft. The report aims to assess four things about each vendor:

Vision – how good the company’s strategy for [...]

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Alteryx Inspire 14 Influencer Summit – Product General Session

June 18, 2014

My final session of the event is George Mathew’s General Session on the product and its roadmap. George recapped Alteryx’s laser focus on data analysts – who make up a big chunk of the audience here – and their focus on making the next best decision. It’s great to see the focus on decision-making not just [...]

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A Q&A on the role of decision modeling in analytics

June 18, 2014

Jim Powell just published a Q&A with me on Using Decision Management to Maximize Analytics. We covered a bunch of things:

What, exactly,is decision management and what does it have to do with advanced analytics?
What’s the history of decision management – where did it come from and does it work?
What kind of decisions are we talking about [...]

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Alteryx Inspire 14 Influencer Summit – A panel of experts

June 17, 2014

The summit continued with a group of newly certified Alteryx Analytic Certified Experts – ACEs. As always with a panel I will just try and capture a few nuggets in no particular order or structure:

The combination of Tableau and Alteryx, in geospatial analysis for instance, is more powerful than either independently. In particular Tableau benefits from [...]

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