IBM General Manager Panel #ibmimpact

April 30, 2013

The last item in the program here at IBM IMPACT before I go speak is a panel of General Managers led by Rob Leblanc. Interesting points included:

Is a connected car a mobile data center or just a big, complex mobile device? Or both.
How do CIOs partner with COOs to drive smarter process and improved operations [...]

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IBM IMPACT 2013 Day 2 Keynotes #ibmimpact

April 30, 2013

Day 2 at IBM IMPACT kicked off with another IBM keynote. Dave Farrell got it started telling us that IBM got record attendance this year and that customers will be talking about how “business in motion” has helped them.
First up is Jim King of BMI – a licensing and rights management company in the music [...]

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New vendors and products in the platform technologies report

April 30, 2013

We have just issued a new version of the Decision Management Systems Platform Technologies report. There are several new vendors included like Saffron Technology, Informatica, Decisions and Precog as well as a number of updated reviews including GDS Link, IBM and others. Check out the report online or download it as a PDF here.
If you have [...]

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First Look: IBM Real-time Interaction Management

April 30, 2013

As part of our ongoing series on Marketing Decision Management solutions I recently got a briefing on some of IBM’s Marketing Solutions – specifically IBM Real-time Interaction Management. IBM’s Real-time Interaction Management offering is part of IBM’s Enterprise Marketing Management suite. This has been a real focus area for IBM in the last few years with [...]

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The role of decision requirements modeling in successful business rules projects #ibmimpact

April 29, 2013

I am attending IBM IMPACT and this is a duplicate post for one running on the IBM IMPACT Blog.
Business rules get everywhere – we have business rules in our user interfaces, in data quality, in business processes and more. But when organizations adopt a business rules management system they are focused on improving decision-making. A [...]

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Improving Customer Experience in a Turbulent Supply Chain #ibmimpact

April 29, 2013

I went to listen to the folks from Cardinal Health talking about their supply chain and their use of BPM, Decision Management and analytics. Cardinal Health delivers products to medical facilities with 60,000 sites delivered to daily, 86% of US hospitals use them and 30,000 employees are involved. Cardinal Health is focused on helping improve cost-effectiveness and quality of [...]

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Smarter Process (and Decision Management) updates #ibmimpact

April 29, 2013

Dave Millen came up to talk about the Process and Decision Management updates under the umbrella of Smarter Process. Big Data, cloud, social and mobile is driving change in the Smarter Process portfolio. In particular it means that process efficiency is no longer enough to guarantee success – you need processes that are effective also. [...]

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WebSphere Strategy #ibmimpact

April 29, 2013

In the analyst track we got an update on WebSphere. Marie Wieck kicked off with a quick overview of the WebSphere business and on the persistent themes, largely the same as the ones highlighted in the opening keynote (open, mobile) but also emphasizing IBM’s increased outreach to and support of developers, its focus on improving [...]

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IBM IMPACT 2013 Opening Keynotes #ibmimpact

April 29, 2013

Ford and IBM kicked off IBM IMPACT 2013 with a discussion of the amount of code (and the number of sensors) in a modern car to control everything from safety systems, self parking and more. This means that Ford has to get good at developing software, and software suitable for use in the car as [...]

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Marketing Decision Management: Critical Elements in a Solution

April 25, 2013

As we start the series let’s begin with a set of what I consider to be critical elements in a Marketing Decision Management solution. These are not a complete set of everything a solution might do but a set of critical elements from my (decision management) perspective.

A suitable marketing solution is:

Multi-channel, supporting inbound and outbound, [...]

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First Look: Informatica CEP

April 25, 2013

I got caught up with Informatica recently, checking in with them on their Complex Event Processing (CEP) technologies. They have recently been talking about decision management, especially in healthcare where their new Informatica Proactive Healthcare Decision Management solution is based on their CEP engine.
Like me Informatica see a historical, summarization focus in business intelligence (BI) [...]

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First Look: GDS Link Decision Intelligence

April 24, 2013

I got an update from GDS Link on their Decision Intelligence product recently. This was developed initially as a consulting tool and is now available as a licensed product. The purpose of Decision Intelligence is to help customers anticipate business corrections before there is an impact on the business. Decision Intelligence provides scorecard monitoring or [...]

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First Look: IBM Decision Optimization solutions

April 23, 2013

IBM has a portfolio of decision optimization products that are integral to their smarter analytics strategy, aimed at both the hard-core optimization experts as well as targeting line of business markets. IBM sees optimization expanding, expanding from the traditional optimization technology market to a more mainstream decision optimization platform with an increasing focus on specific [...]

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My work at the International Institute for Analytics

April 23, 2013

I am a faculty member for the International Institute for Analytics and recently published two new briefs on how to use decision requirements modeling in the successful application of analytics, especially (but not solely) more advanced analytics such as data mining or predictive analytics.

Decision Discovery for a Major Business Function
This outlines how an organization can identify [...]

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White paper on Managing the Next Best Activity Decision

April 22, 2013

With the kick off this week of my blog series on Marketing Decision Management I thought I would highlight a white paper relevant to this topic. If you are interested in using Decision Management to improve marketing and treat customers right, check out this white paper on Managing the Next Best Activity Decision  sponsored by KXEN - No matter [...]

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Decision Management and Marketing – a Blog Series

April 22, 2013

Marketing is a great use case for Decision Management and we see this reflected in the  growing interest in using Decision Management Systems  to improve retention, increase cross-sell and up-sell, develop customers over time and improve customer satisfaction – key objectives of a successful marketing organization. In fact using analytics, especially predictive analytics, business rules [...]

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Decision Management and Analytics 3.0

April 18, 2013

Syndicated from my blog on the International Institute for Analytics Site
IIA is talking about analytics entering a new era, Analytics 3.0, The Era of Impact. What is Analytics 3.0?
According to IIA, Analytics 3.0 marks the stage of maturity where leading organizations realize measurable business impact from the combination of traditional analytics and big data. High-performing companies will embed [...]

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First Look: IBM SPSS Modeler Update

April 16, 2013

It has been a while since I was updated on IBM SPSS Modeler and I got an update from IBM recently. IBM SPSS Modeler is, of course, IBM’s primary data mining and predictive analytics workbench. It uses a standard workflow metaphor, letting you string together nodes that process data, run algorithms, score data, etc. Both [...]

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First Look: Decisions

April 15, 2013

I caught up with the wonderfully named Decisions recently. Back in the 90s the founders started OOP.com to separate what programmers did (build new components) from business users (who assembled and managed components) in complex decisions. This was sold to become the platform for a voice recognition product in the UK. In 2004 they started [...]

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Democratizing Data with Decision Management

April 10, 2013

I have been following the Data 2.0 Summit folks recently – the Third Annual Data 2.0 Summit 2013 in San Francisco is a one-day conference and speakers include Anthony Goldbloom, CEO of Kaggle, who is always worth listening to and you can get 20% off your Data 2.0 Summit pass by clicking this link. Anyway, the theme this year is that [...]

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