April 30, 2013
As part of our ongoing series on Marketing Decision Management solutions I recently got a briefing on some of IBM’s Marketing Solutions – specifically IBM Real-time Interaction Management. IBM’s Real-time Interaction Management offering is part of IBM’s Enterprise Marketing Management suite. This has been a real focus area for IBM in the last few years with [...]
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April 25, 2013
I got caught up with Informatica recently, checking in with them on their Complex Event Processing (CEP) technologies. They have recently been talking about decision management, especially in healthcare where their new Informatica Proactive Healthcare Decision Management solution is based on their CEP engine.
Like me Informatica see a historical, summarization focus in business intelligence (BI) [...]
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