JT on EDM

Pervasive is a global software company with 200+ employees that has been profitable for the last 8 years and best known for btrieve (now Pervasive PSQL) and their data integration products. The company is busy expanding into new markets and Pervasive DataRush is one of their new products. They see a new generation of data [...]

Ginger Conlon had a nice post this week – Don’t Blast. Target. – Think customers: The 1to1 Blog.
many marketers are still drawn to the ease of blasting to a broad audience, instead of targeting for maximum impact among those most likely to respond
If you are trying to make this transition from blasting to targeting – [...]

Syndicated from BeyeNetwork
Gary Cokins had a great post – Fill in the blanks: Which X is Most Likely to X? in which he identifies some great uses for predictive analytics.Increasing employee retention, increasing customer profitability and increased shelf opportunity are classic uses. What Gary does so well in this post, though, is point out that [...]

I got a chance to sit down with Rob Walker last week for an update on Chordiant Decision Manager. Rob covered some of the new features in Chordiant Decision Management 6.2 as well as some general background that has not appeared in any of my posts before (check out First Look – Chordiant Decision Management [...]

Syndicated from ebizQ
David Linthicum’s recent blog post Approaching Predictive BI made me want to reiterate some of my thinking around BI (on which I have a whole category) on my blog. I often talk about going “beyond BI” with decision management. I distinguish between BI and Decision Management because BI helps you understand your business [...]

Syndicated from BeyeNetwork
In Is Data a new defensibility? Abhishek Tiwari argues that even data is not defensible any more. He argues that data integration and the use of new sources of data are key skills but that companies cannot use unique data to differentiate because there is too much data and too much of it [...]

Mike Zeller of Zementis is hosting an interesting panel for those of you attending the summer KDD in Paris (details here). The panel is going to discuss PMML with
a particular focus on the practical use of statistical algorithms, reliable production deployment of models and the integration of predictive analytics within other systems
Check out the details [...]

Visual Numerics, a company with some interesting embeddable analytic products (reviewed here and here) has just been acquired by RogueWave, an embeddedble software component company. Details, such as they are, are in the press release. RogueWave’s focus on C++ make them an obvious home for the components VNI has been developing and RogueWave even has [...]

SPSS Inc. likes to say they focus on helping customers capture all the information they need, predict outcomes and then, using their Decision Management products, act on these insights by embedding analytic results into business processes. Within this family, the PASW Decision Management tools add actions, business rules, to analytics to enable action to be [...]

CRM Magazine has a great article on decision management this month and it is available on line. As the summary says:
Neither your best guess nor your gut instinct is good enough anymore. Fortunately, with enterprise decision management, the technology and methodology now exist to help you reach a better conclusion.
Check it out, along with some [...]