November 10, 2008
CRM Daily had a nice little article on Customer Retention that reminded me of the example I often use for how the elements of decision management contribute to more effective customer retention decisions. Large organizations spend vast sums on retention – one bank, for instance, spends $1Bn annually – and retention is a perfect candidate [...]
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November 3, 2008
I thought I would wrap up with some closing thoughts for the week:
Lots of discussion of the importance of data – understanding it, integrating it, cleaning it and making the same data available to those reporting on it, doing analytics with it and running operational systems.
Interesting times in the rules market with recent acquisitions by [...]
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