April 12, 2010
Guest intelligence is something Target use to drive marketing and merchandising decisions. Target, of course, is a large US retailer that does business in 49 states and has a major web presence. Target has guest data from panel surveys, store surveys and operational data and regards these all as valid sources of guest data, without [...]
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October 29, 2009
Jim Goodnight, CEO of SAS, and Geoffrey Moore, author of Crossing the Chasm among other books, had a discussion on the use of analytics in innovation. Several areas were touched on from the global economy to innovation approaches to education.
The growth of low cost competitors in the global economy has commoditized that which can be [...]
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