Optimization

First Look: Granata Decision Systems

March 5, 2014

As part of my ongoing series on Marketing Decision Management solutions I recently caught up with Granata Decision Systems. Granata was founded in 2012 by folks from the University of Toronto who specialize in optimization and AI. GDS’ product is a marketing optimization solution targeted at organizations with a relatively sophisticated customer analytics environment who [...]

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Decision Management Manifesto: Decision Management technology

October 30, 2013

We recently released The Decision Management Manifesto. In previous posts I explained why we did this and why decisions are important. This week I want to talk about the technologies involved in Decision Management.
Most organizations will find that adopting Decision Management requires them to adopt some new technologies. Managing and automating business decisions is different from [...]

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First Look: Experian Marketing Solutions

June 24, 2013

I got an update on Marketswitch Optimization as part of my series on marketing decision management solutions. Experian positions Marketswitch Optimization for the most advanced stage of decisioning– as clients move from profiling and segmenting their customers, to predictive scoring and business rules to optimization. They see some interesting numbers for improvement through this lifecycle [...]

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First Look: FICO Decision Optimizer

May 20, 2013

Decision optimizer is one of FICO’s Decision Management Tools and is designed to address some specific challenges in customer decisioning, particularly that there are often competing objectives and very large numbers of customers (and thus customer decisions) involved. Combine this with the many possible action combinations, uncertainty about what customers might do, as well as [...]

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Customer Intimacy and the 3rd Platform #ficoworld

May 2, 2013

Stuart Wells, the CTO of FICO, came up to give the keynote and talk about FICO’s big cloud announcements:

FICO Cloud-based Decision Management Platform (announcement here)
FICO Analytic Cloud (announcement here and sign up here)
Customer engagement applications  on this cloud platform announcement here (discussed also in this blog post).

Stuart began with a couple of stories. He told a story [...]

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New vendors and products in the platform technologies report

April 30, 2013

We have just issued a new version of the Decision Management Systems Platform Technologies report. There are several new vendors included like Saffron Technology, Informatica, Decisions and Precog as well as a number of updated reviews including GDS Link, IBM and others. Check out the report online or download it as a PDF here.
If you have [...]

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First Look: IBM Decision Optimization solutions

April 23, 2013

IBM has a portfolio of decision optimization products that are integral to their smarter analytics strategy, aimed at both the hard-core optimization experts as well as targeting line of business markets. IBM sees optimization expanding, expanding from the traditional optimization technology market to a more mainstream decision optimization platform with an increasing focus on specific [...]

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Marketing and Customer Analytics #sassb

March 4, 2013

Russ Cobb and Randy Guard came up to walk us through a day in the life of a marketing department:

Problem identification by the CMO
Discovery and segmentation by the marketing analyst
Campaign design and execution by the campaign manager
Optimization and social listening by the campaign manager and marketing analyst
Results for the CMO

Randy started demonstrating his iPad dashboard driven [...]

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Use cases added to the Decision Management Technology report

January 28, 2013

Version 3 of our widely read report on Decision Management System platform technologies is now available. Many thousands of people have downloaded this report since we started publishing it – remember it is free to download and share. This release contains a large section on use cases, giving lots of examples of Decision Management Systems and [...]

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Lots of new content in the updated Decision Management Systems Platform Report

September 11, 2012

We recently updated our popular Decision Management Systems Platform Technologies Report for 2012. Available online or as a downloadable PDF, this report is the most comprehensive description of the technologies available for building Decision Management Systems. It covers business rules and Business Rules Management Systems, data mining and predictive analytics workbenches, optimization suites and solvers as [...]

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New report on Decision Management Systems platform technology

August 9, 2012

As many of you know, Decision Management Solutions publishes a report on Decision Management Systems platform technologies. We have just released a new version with more vendor information, links to product reviews and great new content on best practices and key product characteristics.
To recap:
Decision Management Systems are agile, analytic and adaptive. They are agile so [...]

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First Look – FICO Xpress Optimization 7.3

July 9, 2012

FICO Xpress Optimization Suite is part of the FICO Decision Management tools suite. It can be used in conjunction with various FICO applications too. It is used directly with their Marketing product and is embedded in their Decision Optimizer product that can generate optimal rules for their Originations, Customer Management, Collections and Fraud products. Outside [...]

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IBM launches Decision Management #ibmbas12

June 19, 2012

IBM made a big announcement about Decision Management today. They are marking what they see as a new era of computing, cognitive computing that allows us to build systems that learn and, in my words, make decisions. All these new technologies, analytics and more, are about making better decisions. As Mike Rodin put it, the [...]

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Webinar: It’s Not Just About the Approval with GDS Link

June 14, 2012

[ June 28, 2012; 10:00 am to 11:00 am. ] My friends at GDS Link (First Look here) are giving a webinar “It’s Not Just About the Approval – Getting to the Optimal Credit Line Assisgnment, Product & Rate” on Thursday June 28 at 1:00pm ET. I will be presenting and taking questions as we go through the role of rules, analytics and optimization in [...]

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Decision Management Systems Platform Technologies online now

March 20, 2012

Our new report on Decision Management Systems Platform Technologies has been available for download for a while now and thousands of you have downloaded it. To make it even easier to access (the PDF does not require a registration even) we have made it available online in the main report webpage – just scroll down [...]

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Optimization and simulation in Decision Management Technologies

March 15, 2012

As you probably know by now, we have released the first version of our Decision Management Systems Platform Technology report. This report is available free for download from http://www.decisionmanagementsolutions.com/decision-management-technology. This version of the report focuses on four key areas (outlined in the webinar we gave recently and available in our archive here). One of these [...]

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Overlapping Decision Management Technologies Product Categories

March 6, 2012

We have released the first version of our Decision Management Systems Platform Technology report. This report is available free for download from http://www.decisionmanagementsolutions.com/decision-management-technology.
One of the challenges is that multiple product categories exist in the market for the capabilities we discuss in the report. These product categories often overlap.

While there are many Business Rules Management Systems [...]

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Key Decision Management Technologies Product Characteristics

March 1, 2012

As regular readers know, we have released the first version of our Decision Management Systems Platform Technology report. This report is available free for download from http://www.decisionmanagementsolutions.com/decision-management-technology. This version of the report focuses on four key areas (outlined in the webinar we gave recently and available in our archive here). It also discusses some of [...]

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New Report on Decision Management Technologies – The Four Capabilities

February 28, 2012

As regular readers know, we have released the first version of our Decision Management Systems Platform Technology report. This report is available free for download from http://www.decisionmanagementsolutions.com/decision-management-technology. The core of this version of the report is the description of four aspects of building a Decision Management System that drive organizations to adopt new, Decision Management [...]

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Now available – a new report on platform technologies for Decision Management Systems

February 22, 2012

Organizations are adopting a new class of operational systems called Decision Management Systems to meet the demands of consumers, regulators and markets because traditional systems are too inflexible, fail to learn and adapt and crucially cannot apply analytics to take advantage of “Big Data.” Decision Management Systems, as I described in my book, are agile, [...]

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