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Decision Management

I was recently listed as one of the top Big Data/Data Science leaders on LinkedIn by KDnuggets. I was delighted to be on the list and to share it with some great thinkers and writers. My interest, as regular readers of the blog will know, is not really on how you build analytic models or apply data science techniques [...]

I participated in a webinar Building Outstanding Customer Relationships: Delivering Relevant Next Best Actions for Retail Bank Customers with Steven Noels of NGDATA. We discussed next best action marketing, where each customer becomes a “segment of one” versus a “segment of many,” improving marketing action precision and relevancy. Implementing next best action marketing requires the right technology to give you [...]

Join me for a free webinar on 3 Reasons to Adopt Decision Modeling in your BRMS Program Thursday, September 29, 2016 11:00 AM PDT Decision modeling address 3 key challenges of a existing BRMS program, improving traceability, sustaining business engagement and maximizing re-use while minimizing duplication. A decisions-first, decision modeling approach using the Decision Model Notation [...]

We are kicking off a number of business rules projects this months - some new, some part of existing programs - and we are going to be applying decision modeling in all of them. Why? Because decision modeling with DMN (the Decision Model and Notation standard) really works for business rules projects. When we work [...]

I am giving a webinar on Modernizing Your Legacy Platform to Deliver an Optimal Customer Experience with FICO, Thursday, September 22, 2016 at 10:00 am Pacific/ 1:00 pm Eastern Today’s consumers expect a compelling digital experience, especially on mobile devices. To do that, organizations need the tools to develop modern, mobile and secure UIs – however, many [...]

Join me for a free webinar 4 Reasons to Start with Decision Modeling on Your First BRMS Project on Thursday, September 15, 2016 11:00 AM PDT If you are kicking off your first BRMS project, don’t start by gathering the rules! Often teams will be advised to begin their project by gathering all the relevant rules, in a [...]

First Look: Enova Decisions

Enova Decisions was launched in January of 2016 as an outgrowth of Enova International’s existing technology and analytics capabilities, which are used to offer online consumer and small business loans to 11 brands in six countries including NetCredit and Headway Capital. Launched in 2004 as an online lender, Enova does all its own analytics for [...]

I am participating in a webinar Building Outstanding Customer Relationships: Delivering Relevant Next Best Actions for Retail Bank Customers on September 21st at 12 Noon Eastern/9am Pacific with Steven Noels of NGDATA. Next best action marketing is a tactic that has been around for a while, but few marketers have been able to fully take part [...]

The folks over at ZS Associates sponsored a study by the Economist Information Unit on analytics titled “Broken Links: Why analytics investments have yet to pay off”. This report showed the classic challenge of analytics – 70% think analytics is very or extremely important but only 2% say their analytics efforts have a broad, positive impact. In [...]

I will be attending a local meetup in Pleasanton on July 26 to discuss how a leading healthcare provider brought surgeons and IT professionals together to create a process to prevent potential heart attacks. This discussion will explore the OMG's decision model notation (DMN) standard, Decision Management Solutions' DMN platform, DecisionsFirst, data management, and the IBM's BRMS Operational Decision Manager [...]

I recently got a chance to catch up with the IBM SPSS team for an update. Analytics, in IBM’s view and mine, are increasingly necessary as digitization increases the scale of business data and digital disruptors increase the difficulty of making good decisions. For those being disrupted analytics offers a powerful way to fight back. [...]

I am giving a webinar with FICO and Automotive News on Strategies for Driving Real-time, 24x7 Business Outcomes through Analytically-Driven Decisions, July 12th at 2:30pm Eastern. The automotive industry has invested heavily in its Big Data, digital, business intelligence, and analytic infrastructures. But insights promised by these investments frequently remain hidden in the vast amount of [...]

We have a set of online training coming up in July: Introduction to Decision Management to introduce the key concepts and terminology of Decision Management and provide a framework for successful business rules and analytic projects Decision Modeling with DMN to learn how to model requirements using the Decision Model and Notation standard, the cornerstone technique for [...]

I recently participated in an International Institute for Analytics webinar,  Prescribing The Right Decision With Prescriptive Analytics (I am a faculty member of IIA). In the webinar we did some surveys that had some interesting results. First off we asked the audience what they were using analytics for. This was interesting to me as it overlapped [...]

We work with a lot of business rules architects and we see that more and more of them are using decision modeling as part of their business rules management system (BRMS) implementations. I recently wrote a series of blog posts - 3 Reasons Rules Architects Are Adopting Decision Modeling - over on our company blog. You can [...]

One of my students (from the UCI Extension Predictive Analytics Certificate in which I teach Business Goals for Predictive Analytics) sent me this article on Toyota Financial Services and its use of data science, predictive analytics, in collections. It's a great example of how to use analytics to improve your business outcomes and well worth a [...]

There is a great article from Bain and Company from 2013 that Elena Makurochkina (@elenamdata) pointed me to today - Infobesity: The enemy of good decisions. This is not only a fabulous phrase - infobesity feels viscerally correct as soon as you see it - but a great article too. Some quotes: Companies have overindulged in information. Some [...]

I am giving a webinar on DecisionsFirst Modeler and IBM ODM Integration Wednesday June 22 at 2pm Eastern/11am Pacific in which I will demonstrate the integration capability of DecisionsFirst Modeler Enterprise Edition with IBM Operational Decision Manager (ODM). In the webinar I will Quickly introduce DecisionsFirst Modeler as a platform for decision modeling with DMN Discuss the integration of [...]

I am participating in an International Institute for Analytics webinar, 9am Pacific on June 23 "Prescribing the Right Decisions with Prescriptive Analytics" Automation of everyday activities holds the promise of consistency, accuracy and relevancy. When applied to business operations, the additional benefits of governance, adaptability and risk avoidance are realized. Prescriptive analytic empowers both systems [...]

One of the most persistent problems with decision modeling in my experience is the tendency of people to think of decision modeling as a one-time requirements effort. Many teams are convinced that building a decision model using the Decision Model and Notation (DMN) standard (white paper here) is going to help them with their business rules [...]